Hongkong Shoe Doctor, Shoe Shining, Boss Zhang Jianyao

In the street corner of the city, there are a group of people who work hard on their back, but they are "looked at" differently. They are called "shoeshine" and "shoes repair".

This is a declining industry. The increasingly dim traditional tools and traditional technologies are becoming increasingly inadequate in the face of the growing demand for modern life.

Suddenly, one day, we found that a large number of shining shoes, shoe repair shops, shoe shops were beautifully paved in the busy streets.

They are just like shining stars that decorate the city's scenery.

Shoemaker and shoemaker ascended the hall of elegance and began their respectable career and opened a new page in China's shoe industry.

The leader of this mighty team is Zhang Jianyao, general manager of Hongkong shoe international chain (China) headquarters.

As a pioneer and historical witness of a new industry, Zhang Jianyao and his team have created one after another of China's shoeshine industry in just a few years: the first one is to create indoor shoes, wash shoes, repair shoes and shoes. First, put forward the concept of "leather shoes refurbishment and beauty". The first one is to adopt chain operation mode, the first to exempt from joining fees, the first is to introduce "Ba" culture into shoeshine industry, the first is to use image endorsement.

They have won one after another glittering Honor: China's famous brand, the first consumer brand of Chinese market, the most influential brand of China shoe shining chain, the national consumer confidence brand (unit), and so on.

His head is surrounded by countless glory rings: the ten entrepreneurs of Chinese brand building, the director of China Chain Store Association, the vice president of Hongkong chain operation association, the director of the world outstanding Chinese business association, and the general manager of Hongkong shoes international chain (China) headquarters.

What kind of kill trick did he use to make Dr. Hongkong shoes expand 3000 times in just 3 years?

What kind of mental journey did he have in his lifetime?

Reporter: what is the key to expanding the speed of shoeshine club in Hongkong shoe doctor?

Zhang: the shoemaker of Hongkong shoes has spread over thousands of times in various provinces and cities (counties) including Tibet and Lhasa in just a few years. It is the combination of the new "4+1" profit model of shoeshine, shoes, shoes, shoes and shoes and shoes, which is created with the relaxed and fashionable "bar culture". It provides consumers with more and more convenient services. It provides a wider profit margin for the franchisee and a huge market demand, so that the brand value of the Hongkong shoes doctor can be improved rapidly. This is the key to the rapid development of the shoe polish of Hongkong shoes.

Reporter: shoeshine shoeshine is the first brand in China's shoe industry. But the competition is becoming increasingly fierce in Hongkong. Do you have any pressure?

Zhang Zhang: as long as there is competition, there will be competition. As the pioneers and innovators of this industry, there is pressure.

On the other hand, I should be grateful to my competitors for not pushing them forward. We can not move forward so quickly.

The infiltration of new technologies and new concepts will help everyone to develop together and enhance the overall level of the industry.

But we have been trying to do better than others, making consumers more satisfied, making franchisees more satisfied and promoting social harmony and development.

Reporter: now many college graduates are suffering from employment difficulties, but despise the shoeshine industry.

What advice or advice do you have for this?

Zhang: a small step in the idea, a big step in life!

Simple things are not easy to do well, areas often ignored by others tend to hide more business opportunities.

Can't shoe polishing shoes also make big profits in the big market?

Can it create value for society as well?

Without culture, relying on enthusiasm and diligent hands, there is greater room for cultural development. Relying on brains, relying on management and standardized services, the combination of learning knowledge and social needs will make entrepreneurship more like a duck to water.

Knowledge can only be valuable if it creates value for society.

Many great celebrities have an indissoluble bond with shoeshine.

Lincoln was proud of having a shoemaker's father. Andersen's father and President of Peru Toledo were also shoemaker.

Shoeshine is not a humble thing. To provide services for others, to accumulate wealth for oneself, to give roses to others, to have the fragrance of hands, why not?

Success only favours those who pursue it unremittingly.

As long as you identify a direction and stick to it, success is not out of reach.

Reporter: from the 8 square shoe shop owner to the chief executive of the international enterprise that has developed more than 3000 franchisees, do you think you are successful in having tens of millions of assets?

Zhang: if I had made such an achievement ten years ago, I would have answered that you were successful. At that time, you felt that success means doing what you want to do.

But today I realize that the real success in business is not only personal success, but what you have done to promote the development of the industry and what you have done to promote social progress.

I want to do much more. Our goal is to combine the industry's industrialization and internationalization with the shoemaker and shoe repair workers all over the world to write a splendid history of shoeshine together.