Heng Yuan Xiang Will Carry Out Mass Customization

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Heng Yuan Xiang /a > (Group) Co., Ltd. recently said at the fifth global sensory brand forum that the company is planning to carry out the "mass customization" business and is expected to be implemented within the year. This will break the traditional mass production mode and achieve mass production "individuation". < /p >
< p > according to Heng Yuan Xiang, this large-scale a href= "http://www.91se91.com/news/index_c.asp" > clothing "/a" custom made by adopting new technology can avoid the problem of "crash" produced by traditional large-scale clothing production, and the cost is relatively low, which is suitable for general consumers. < /p >
< p > "this kind of customization is not going back to the traditional manual workshop, but to provide customers with the option of" participation in customization ", that is, to provide customers with a range of choices, and achieve customization within this range. Chen Zhongwei, general manager of the company, said that consumers can choose the fabric, style, color and even fragrance of "a href=" http://www.91se91.com/news/index_c.asp "clothing" /a according to their personal preferences. < /p >
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< p > Heng Yuan Xiang is currently the world's largest wool manufacturer. It involves three major industries, namely, home textiles, knitwear and apparel. It has more than 100 Union factories and more than 4000 distribution outlets. It has more than 2000 specifications and varieties of textile comprehensive group companies. < /p >
< p > China's clothing industry has entered the era of "brand competition". Competition has evolved from product quality competition to brand competition. Founded in 1998, Heng Yuan Xiang clothing company has won the market by virtue of its strong brand strength and unique marketing strategy after 6 years of development. The company mainly trades in four categories: Men's wear, women's wear and children's wear and accessories. It has been deeply concerned and favored by consumers for its good corporate image and cultural connotation. [1] < /p >
< p > accumulation of water into streams. In the fierce market competition, Heng Yuan Xiang clothing company has more than ten production plants, advanced clothing production line equipment, scientific and perfect management mode, professional fashion designers, combined with the collision of eastern and Western cultures, all are the clothing concept of Heng Yuan Xiang clothing carefully constructed. < /p >