6 Most Common Sales Mistakes In New Venture Development

< p > entrepreneurship is something everyone dreams of, but no one ever tells you what to do.

Although there are many aspects of management that need to be managed in operation, sales are the foundation for all these businesses.

We should know that not every entrepreneur has the background of sales, and most of the time he has learned from difficult trials and has gained insight. However, the experience and lessons gained from this approach often cost a lot.

A new company will surely make the wrong decision, but I hope my experience will help you reduce these mistakes.

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< p > below is a summary of some of the most common failures of new ventures in the first year. Some mistakes are obvious -- but you may be surprised how experienced entrepreneurs can make so many mistakes. < /p >

< p > 1. looking for potential customers and customers < /p >

< p > as a startup enterprise, you should spend most of your time looking for potential customers.

I will spend a lot of time looking for potential customers who show interest. This is very important. This is more desirable than your product short selling.

This is the essence of sales.

As an enterprise, in order to get customers day and night, when someone shows interest, you can focus on these potential customers.

I would choose to call, mail, or other ways to get in touch with these potential customers and get closer to the target.

Very soon this way will be boring, so don't overdo the limelight and don't show too much desire to reach an agreement.

You need to know when to go away.

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< p > most of the time, the customers are choosing you. You have to know that the customers are really interested and just look at the difference between the offer.

On the other hand, if they approach you, you spend too much time and enthusiasm to please them.

I call it a "sticky business girl or boyfriend" stage.

You do everything to make them happy, far beyond what you should do.

In this relationship, this kind of sticky person is not attractive, and it will not be effective in business.

If a customer wants additional services, you need to make sure that they continue to provide services after signing the contract first, and do not worry about their refusal.

It takes one or two hours to study the sales cycle and how it works, which will greatly help your business development.

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< p > 2. sell yourself first, then sell your company < /p >.

P, we have been making such mistakes. We usually start to introduce our company when we meet, and how wonderful it is.

But for customers, your company is no different from other companies.

They also meet and talk about how their company is doing well.

Unless you have a special product or service, people will buy it because they like it. When I walk into some offices of a company, I will quickly glance at whether the company can attract me and talk about them with these customers.

A customer I once saw put a small sculpture on the printer.

So I began to chat naturally with my clients and gradually entered a long conversation.

We seldom talked about my company and eventually got the contract.

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< p > 3. do not sell quality as a selling point (for service oriented company) < /p >

< p > if you are a service startups, you will feel that your service is the best in the world.

This may also be true, but few customers can see this.

Because every company is talking about the quality of their services, and this is the first selling point, you are just one of them.

Therefore, you can only differentiate yourself from other companies by not spending too much time on the quality of products and services.

In other words, quality has now become a commodity.

There must be other selling points! We realize that customers like speed in this industry, so we start to use speed as the selling point of services.

Of course, this does not mean that you can ignore quality, but when other companies spend two months to post, we will only spend a month, and the quality of each other is equal.

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< p > 4. cost benefit and profit < /p >

< p > of course, you feel really good when you bring in your customers, especially in the first year of your business.

When we have customers, we seem to have been charged. When we get these customers, after signing the contract in a few months, we will realize that our profit is only 3%.

Don't sell your products or services at a low price, which will make your efforts and time spent worthless.

As a start-up company, entrepreneurs feel that they have to give lower prices than other companies, which is wrong, because it will not only make profits, but also make you fall too much.

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< p > set profit margin for your company.

You should be familiar with every contract or order, your operation process, pressure, and other costs that can not be ignored.

With this figure, set a minimum profit margin acceptable to your company.

If you are below this baseline, you must leave without hesitation.

In the circle of start-up companies, a well-known saying is, "earning a dollar is better than earning nothing."

Yes, but after this dollar, you may pay 20 dollars, which is also one of the many mistakes that will cause your bank account to lose blood.

Although each industry is different, you have to learn how to quote correctly.

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< p > 5. customer banquet < /p >

< p > for any entrepreneurial enterprise or any company, the customer is of course the most important aspect.

However, they have already chosen your company, unless they rank your three largest customers, otherwise you will not spend too much time and money on taking them out to eat and drink, even if they have already brought profits.

Even if you have a reimbursement account, even if you are CEO, you should understand that the money is paid indirectly from your pocket and should be moderated.

You should spend all of your time developing new businesses.

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< p > this is also one of the root causes of mistakes.

I feel that if I bring potential customers to eat, drink or other places of consumption, they will easily sign the bill.

This is wrong! Don't mistake yourself for giving them a sumptuous dinner. They will give you a contract without any reason.

Because they will consider places that are really good for their business, and you need to consider what is best for you.

If you take them to spend, don't be too extravagant, unless they are very important executives.

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< p > 6. time planning < /p >

< p > as an entrepreneurial company, your advantage is that you are always a bunch of resourceful employees, and everyone is also a number of positions.

However, while playing these roles, sales will also be affected.

Unless you have a sales department responsible for bringing in new customers, you need to spend a day each week to solve sales problems, such as making phone calls or following up these potential customers.

By dealing with sales problems one day, you need to make sure that you will have a steady source of potential customers to ensure that customers keep coming.

If your company sells well, you may want to spend a lot of time in sales.

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