Sina Ali Accounts Open To Improve User Shopping Efficiency

< p > the announcement was only 3 months from the cooperation announcement. The two sides announced their initial progress for the first time.

Based on user account interchanges and data exchange, the two platforms will provide hundreds of millions of users and sellers with new service experience at the same time, accelerating the arrival of the era of social shopping 2.

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< p > account opens up < /p >.

< p > improve user shopping efficiency < /p >

< p > the value of this cooperation for users is mainly reflected in two points: one is the interoperability of two platform accounts, which reduces the cost of user registration and login; the two is Taobao merchandise information, which is resolved into CARD form in micro-blog, has richer information display, helps users fully understand the characteristics of goods, and speeds up shopping decisions.

These will greatly enhance the user's shopping efficiency.

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< p > the opening of both accounts system shows that after the user account is bound, micro-blog users will be able to log in directly to Taobao platform to complete the purchase, payment and other links.

At that time, users can access two platforms through one account, greatly reducing the cost of logon handover on the two platforms, making shopping and information sharing more convenient and fast.

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< p > "micro-blog will make a special analysis of Taobao commodity links. It will no longer be boring short chains in front of users. Instead, it will bring together various kinds of information card cards, including price, store reputation and popularity, so as to provide users with reference."

Cheng Yu, general manager of sina micro-blog commercial products department, said that this special form has greatly improved the efficiency of information display. Users can easily understand the most critical commodity and merchant information, thereby eliminating some of the search links. If they are interested in products, users can click on the "go shopping" button in CARD to purchase and simplify the shopping links.

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< p > Taobao's CARD display form is only the first substantive change brought about by cooperation.

Next, Sina micro-blog and Alibaba will launch a "fan Festival" with hot spots to create fans' exclusive "fans price" to provide merchandise preferences.

On the user incentive system, the two platforms will also promote cooperation, and it is possible to fully open up micro-blog members and Taobao members. Users will enjoy more preferential services on micro-blog and Taobao dual platform shopping.

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< p > in addition to functional upgrading, the two platforms have also cooperated in the anti garbage level to create a good shopping environment.

In addition, through account exchange, the two platforms will comprehensively assess the credit rating of a single user. Users with low credit ratings will be restricted to share the frequency and number of Taobao short chains to Sina micro-blog.

Sina micro-blog will also establish a cross platform platform for users to report information feedback with Taobao.

Users in the process of using micro-blog, once suspected of violating Taobao information, can report immediately. After receiving the report, the micro-blog platform will promptly feedback to Taobao to jointly determine whether the information is reliable. If there is any violation, the micro-blog platform will be linked with the Taobao platform, and the corresponding links, accounts and related commodities and shops will be punished accordingly.

The two sides also have a strong network security team, and will continue to make strong support and protection in technology and mechanism in the future.

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< p > product upgrading < /p >

< p > improve seller management efficiency < /p >

< p > as an important product of this release, micro-blog Taobao edition provides convenient marketing services to the majority of Taobao sellers.

By adding micro-blog modules in the background of Wang Pu, the micro-blog Taobao version will help sellers to conduct one-stop operation on Mong shop account and micro-blog account, so as to improve the management efficiency of social marketing.

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< p > for many Taobao sellers, micro-blog has become an important marketing channel to touch mass consumers. On micro-blog platform, rich pictures are an effective way to attract consumers' attention, and it is also one of the most commonly used functions of sellers.

Therefore, the micro-blog Taobao version simplified the micro-blog publishing box, and only retained two options except the input text.

In the background of micro-blog Taobao version, the seller can click on the "baby" button below the release box to upload goods, and a single micro-blog can display 9 products at most, and all of them are presented in the form of CARD.

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< p > to help sellers analyze the effectiveness of micro-blog's promotion, micro-blog Taobao set up a data center, providing business services monitoring, influence analysis, fans analysis, micro-blog page analysis and conversion rate analysis and many other professional services, through the analysis of social data to help sellers optimize the promotion plan.

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< p > Taobao seller upgrade to micro-blog Taobao version, bind Sina micro-blog account, you can launch a series of operations through the new micro-blog module.

According to the plan, the micro-blog Taobao version will be launched in August 5th and will be opened to businesses in batches. "We hope to find some useful experience in operation and sales through some demonstration shops, and through micro-blog platform and Taobao to train and promote the business, then we will increase the intensity of development, so that more Taobao and Tmall merchants will be included in the platform."

Zhu Yinjia, general manager of Taobao product platform business department, said.

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< p > strategic upgrading < /p >

< p > create user virtual life platform < /p >

< p > April 29th this year, Sina announced a strategic alliance with Alibaba group to conduct in-depth cooperation in such areas as account exchange, data exchange, online payment and network marketing.

One is the largest social media platform in the country, one is the largest e-commerce platform in China. The cooperation between the two will wipe out what sparks, which has aroused widespread concern and discussion in the industry.

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< p > for Taobao, this cooperation has opened up a new entrance to the market for a large number of small and medium-sized sellers, creating a brand new marketing position.

At the same time, based on the social attributes of micro-blog Taobao, while exploring a large number of new users, we can use social relations to maintain and manage them, develop them into stable users, and enhance the stickiness of old customers to shops and commodities.

In addition, sellers can quickly build brands through micro-blog's socialized communication characteristics.

Meanwhile, micro-blog will help Taobao occupy the mobile Internet business portal in the context of customary mobile migration.

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< p > for micro-blog, cooperation with Xiaomi mobile and Mercedes Benz Smart has verified the potential commercial value of the platform.

With the opening of cross platform accounts, micro-blog can integrate social data and e-commerce data with Alibaba, greatly enhance the accuracy of recommendation information, and achieve a better balance between commercialization and user experience.

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What is more imaginative is that, with the advance of cooperation, Sina micro-blog and Alibaba are working together to create an unprecedented Internet super account system, thus creating a powerful P virtual life platform.

Based on the data interoperability between hundreds of millions of social media users and hundreds of millions of e-commerce users, massive and valuable consumption information will be generated to help platforms and businesses accurately grasp the consumption demand and trend, so as to realize the win-win situation among the three sides of the platform, business and users.

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< p > on this platform, users will be able to receive accurate information recommendation. In the face of interested merchandise, they can complete the whole process of inquiry, purchase and payment through simple operation, and can share shopping information with friends in time.

By then, a new era of social shopping 2 will be opened, and will have a far-reaching impact on the social electronic business pattern and future development.

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