Under The Electricity Supplier Era, Clothing Entity Shops Have More Chances To Survive.

< p > as the saying goes, "one shop supports three generations".

It has been a way for many people to rent a store and do a little business in the downtown area.

Nowadays, such traditional ways of getting rich are constantly being challenged.

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< p > shops encounter operational risks. Apart from the economic and environmental factors, there are also reasons for the electricity supplier.

In 2012, the scale of China's online retail market reached 13205 billion yuan, an increase of 64.7% over the same period. The scale of online payment users in China reached 221 million, and the utilization rate increased to 39.1%.

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< p > if the annual consumption market paction scale is regarded as a relatively stable cake, the electricity supplier will eat more, and the entity store will starve.

Facing the increasingly rapid development of the electricity supplier, the theory of traditional retail extinction has begun to clamour.

In order not to let shops become "hurt shop" and let the return on investment fail, we have locked solid shops for you to analyze more opportunities for survival of physical shops in the era of e-commerce.

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< p > < strong > < a > target= "_blank" href= "http://www.91se91.com/" > dress > /a > shop operators are most injured < /strong > /p >

In the past few years, the average selling price of street shops in Hangzhou has not fallen, and is still increasing year by year. But with the emergence and prevalence of the electricity providers, the purchase and lease of traditional shops are quietly changing. P

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"P" every time, similar to Taobao's "double eleven" outstanding news, after the hot debate, Centaline commercial real estate manager Hu Xiaoling will find that more and more customers began to attach importance to the impact of the electricity supplier on traditional shops, hoping to choose shops that will not be replaced by the electricity supplier.

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< p > > there are two kinds of customers in investment shops: perceptual and rational.

Perceptual customers will see the current state and the image of the shop; rational customers will see the potential of the store, and see whether the store will be replaced by the electricity supplier in the future.

Now many customers come to our shop, the most insurance idea is to do business that will not be replaced by the electricity supplier, such as catering.

The traditional shops that are easily replaced by electricity providers have fewer and fewer customers.

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< p > in so many streets and lanes of physical shops, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the impact of shops is the first to bear the brunt.

"At present, the shops in Hangzhou are mainly clothing, with a large number of shops, especially in commercial streets.

On the Internet, clothing stores are the most, so the impact of electricity suppliers on clothing shops is relatively large.

Hu Xiaoling introduced.

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"P", "you will find that Hangzhou Wulin Road women's street feature street is a" secret Wardrobe "that has been regularly visited by consumers. Now, under the impact of e-commerce, the charm has declined, the most direct expression is that from the beginning of last year, the rental of shops began to stagnate or slightly slide.

The landlord himself knows this, and it is still the original rent price, which is not going up.

In addition, such as Hu Shu South Road, Xiang Ji Temple Road three Tong blocks, mainly in the development of apparel industry mainly, is also greatly affected by the e-commerce, some clothing stores are difficult to make money, some customers will try the store, and then go home to buy similar clothes online.

There are also many clothing stores in the west of Chengdu.

Some a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" shop is also shrinking, after all, their rent is not cheap.

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< p > data show that about 65% of the 6 million Taobao sellers in the country are making clothes.

Facing the high rent of the shops along the street and the business diversion brought by the electricity supplier, the sellers of clothes shops who are unwilling to work for landlords are rushing to build Shopping Mall in these years. The rents there are relatively low, and there are more traffic.

And some of the shops in the shops along the street have changed hands.

There are also clothing operators, instead of choosing a relatively low rent, lack of consumer groups of community shops.

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< p > < strong > we must strengthen the experience as the main form of business < /strong > /p >

< p > although the electricity supplier has so many advantages, but like a coin has positive and negative sides, the electricity supplier also has its inferiority, for example, the online products can not be seen and touched. Although the electricity supplier is trying to improve this, it still can not replace the offline.

There are many parallel goods and fake goods on the Internet, and some operators of traditional shops see opportunities.

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< p > "like experience, beer and skittles (goods or services) is still good in traditional shops.

Commodity trading can be solved online, but service and experience can not be solved online.

Fang Fang analysis.

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< p > Hu Xiaoling also pointed out that customers have to go to the shops to consume and experience, or to purchase supplies urgently, and to compare valuable or large commodities.

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For example, 1, service type or experience type shops, such as foot bath shops, cinemas, KTV, restaurants, hotels and other businesses, the risk of traditional shops will be relatively small.

2, fruit, fresh products and other unsuitable for sale online, such as bayberry, it is easy to bad.

The short duration of commodities, the impact of general electric business will be smaller.

3, businesses such as gold jewelry and other valuable commodities, luxury goods or high-end cosmetics are relatively safer in the era of e-commerce.

Because customers are worried that online shopping may buy fake products, in order to secure, they will choose to buy physical stores. "

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< p > Zhang Huifang also said that commercial consumption, which must be done manually, must be done through people's service. In traditional shops, the electricity supplier has no impact on it.

Besides, it is not very great to provide customers with leisure, similar to teahouses and cafes. In these places, customers get a kind of enjoyment, and time is money.

Third, experiential, such as cinemas, KTV, etc., must be attended by customers, and the prospects for development are good.

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< p > "for example, the development of movie theater is good. Generally speaking, people are emotional animals, and they have to communicate face-to-face.

Although the price of goods in a physical store may be about 10% to 30% higher than that on the Internet, the services enjoyed during the shopping process are different from online shopping.

There are restaurants. People come to restaurants not only to eat, but also to communicate. There is no way for society to develop.

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< p > besides, Qiu added: "the logistics restrictions are relatively large, such as fragile tiles and inconvenient pportation, which are not subject to the impact of the electricity supplier. The Internet can not be identified, such as antique shops and pawnshops, which can also be considered for development.

The identification of antiques is professional. Experts need to see things in person.

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< p > < strong > phenomenon < /strong > < /p >.

< p > strong > native products and digital stores were also not spared < /strong > /p >

< p > besides the clothing category, the electricity supplier relies on its natural low cost advantage, and the logistics improvement is becoming more and more mature. In these years, you will find that some traditional bookstores are closed quietly, and the flow of mother and baby stores is decreasing.

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< p > Hu Xiaoling said that other commodities sold by other shops can be bought online, such as local specialty shops that run tea or hickory, digital home appliances stores, mother and infant products stores, and so on.

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< p > "local specialty shops are affected by electricity providers, smaller than clothing stores.

Some large brands of local specialty shops continue to open, such as Wang Ji, Tianfu tea is relatively stable, the company is relatively large, has certain strength, not easy to close.

The impact is mainly on individual small shops.

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< p > in the view of Fang Fang, general manager of the winning business organization, under the impact of the electricity supplier, the traditional retail industry, such as small commodities and household appliances, has received a relatively large impact on the traditional shops, such as "after all, the terminal stores have all kinds of costs, such as rent, water and electricity, personnel and so on, and the online stores are not so large, so they have certain advantages.

Coupled with the traditional shops, the biggest advantage of electricity providers is no business circle restrictions...... "

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< p > the rise of the electricity supplier and grab the cake of terminal retailers. This phenomenon is analyzed by Zhang Huifang, general manager of Hangzhou win win real estate agency. The price is cheap, the purchase is convenient and the product diversification is the biggest advantage of online shopping compared with traditional shopping.

But the most influential electricity supplier is homogeneous, standardized products, such as electrical appliances, 3C products, books and so on.

The electricity supplier is also doing more standardized products. It can attract customers through its mass production and its cost advantage. Once it can not be produced in bulk, its advantages will also be reduced.

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< p > Taobao University's traditional business operator who is stationed in the electricity supplier product also told reporters that the impact of the electricity supplier on the physical store is the standardized products, such as 3C, digital and household appliances consumption. Customers can buy online at lower prices after the online experience. "In addition, with the development of the logistics industry, household appliances like before are not doing well on the Internet, and now they are also becoming popular.

To exaggerate, people's food, clothing and housing are all related to life and logistics can be solved.

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< p > < strong > trend direction < /strong > /p >

< p > < strong > the whole commercial retail terminal is changing to < /strong > < /p >.

< p > under the influence of electricity supplier, traditional shops are facing unprecedented challenges.

Some shops that only once sold flowers or fruits have begun to turn into a comprehensive store, such as flowers, food, general merchandise, fruit, and so on. They are no longer single in order to relieve rent pressure.

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Under the pressure of high rent, the shops of home furnishings and shops gradually no longer favor the busy streets, but consider the P shops which are cheaper in rent and face the residents directly.

The car maintenance is not affected by the electricity supplier, the car beauty shop to find more customers.

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< p > Fang Fang pointed out that the whole commercial retail terminal is changing, and correspondingly, the supply and demand structure of the property is changing.

In the past, small shops were favored by investors and renters because of their small size and low investment threshold. Nowadays, as people in small shops make clothes or mother and baby shop, they begin to switch to online businesses.

The larger shops are suitable for investors and entrepreneurs.

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< p > besides, the operators of middle and low grade goods will reduce the number of entities to open stores in the future, and the number of brand entities will increase. They will use physical stores as the window of commodity display, playing the role of trying, matching and designing for customers. The products may have comprehensive integration, and they are home integrated stores.

Online women's clothing stores follow suit more, imitation products are more and brands are lacking. Under this background, brand entity stores still have their living space.

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"P", "Lining and other sports brand shops are largely closed, and their sports clothing is not complicated, do not emphasize the collocation also has a certain relationship."

Fang Fang analysis.

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