Brand New Market For Children'S Shoes

< p > brand children < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > development, with the rapid progress of today's society.

Now, what are the new competitors of the famous brand children's shoes market? What is the market situation of the boutique children's shoes? Can the boutique children's shoes compete directly with the famous brand children's shoes? < /p >

< p > the new competitor of the famous brand children's shoes Market < /p >

< p > Anta, XTEP and 361 degree adult sports shoes and clothing brands have entered the market of famous brand children's shoes in recent years.

The latest research report on children's products market shows that the annual growth rate of children's clothing market in China is about 16.7%. By 2010, the overall scale of domestic children's products market will exceed 100 billion yuan.

This has led many famous sports brands to hit the market of famous brand children's shoes.

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< p > Anta Group Launches Anta KID brand. The new product will be on sale in the first quarter of next year.

In fact, in Jinjiang, Anta is not the first shoe maker to enter the market of famous brand children's shoes. At the beginning of last year, it announced that it would enter the field of domestic famous brand children's shoes at 361 degrees.

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Less than P, as early as 2006, XTEP signed a cooperation agreement with Disney, and entered the market of famous brand children's shoes with the help of Disney curve.

The right to use in the mainland of China will include the use of sports shoes, sports a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "http://www.91se91.com/" > hat "no" and other sporting goods products; XTEP will be responsible for the R & D, production and sale of Disney brand products; Disney will focus on product quality supervision; apart from sending special quality inspectors to XTEP, they will also conduct spot checks on Disney brand products in the domestic market; in addition, Disney will also participate in product R & D and design. According to the latest international trend, the company will send "zero", "no", "designer" to assist XTEP in the research and development of new products. According to the cooperation agreement, XTEP has all the cartoon characters of Disney including Mickey Mouse, Donald Duck and so on.

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< p > except for Anta, XTEP and 361 degrees, we continue to expand to the market of famous brand children's shoes, and the domestic brand children's shoes enterprises have also accelerated the pace of industry integration.

In August 2007, the famous brand children's shoes known as a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Green brand children's wear were officially announced to enter the market of famous brand children's shoes.

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< p > quality children's shoes Market Analysis < /p >

< p > the market analysis of boutique children's shoes should start from two aspects: < /p >

< p > 1, brand overview, brand development, brand connotation, brand culture, enterprise development process, memorabilia, recent advertising, marketing strategy, activities, etc.

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< p > 2, competitors, competitor development, competitor advertising, activities, etc.

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< p > according to the analysis, according to statistics, the market of boutique children's shoes and brand children's shoes is expanding constantly, and the sales level is almost the same.

But this knowledge is superficial.

In 2011, relevant departments interviewed in the street, the selection of famous brand children's shoes and boutique children's shoes.

The conclusion is that 65 of the 100 interviews will choose famous children's shoes and 35 children's shoes.

This shows that the brand children's shoes will hide a larger market.

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