Textile And Garment Market Began To "High-End"

< p > Beijing is not short of high-end business. While pforming these mature business circles, the government should learn to respect the market < /p >

< p > June 23rd, came to Muxiyuan Dahongmen wholesale business circle, found that a few months away, the business circle changed greatly. The original Tianya mansion was being renovated as a whole, and had to go to the new building of Sanhuan -- Tian Ya International Mall.

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< p > the one or two floor of the new Tianya mansion sells men's clothing, three to five floors buy < a href= "http://sjfzxm.com/news/index_f.asp" > women's wear < /a >.

When the reporters arrived, it was already two o'clock in the afternoon. Most of the merchants had already passed the peak of business. Many customers went out with big bags and small bags. There were only one or two layers of scattered customers.

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< p > during the stroll, the reporter came to a 1042 room. The merchandise displayed in the window attracted reporters' attention.

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< p > from the exhibits, this is a brand that is mainly based on Chinese Tang costume. It is called "Jin Man Shan".

Because there was no customer, the reporter chatted with the guy.

According to him, the best time for business is at noon.

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< p > the little boy told reporters that in Tianya mansion, the product of this shop belongs to the high-end product, and the Chinese a target= "_blank" href= "http://www.91se91.com/" > cotton and linen "clothing" /a "," exquisite workmanship "," our customers are relatively fixed, basically are periodic to get goods. "

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< p > reporters saw a pair of imitation round mouth cloth < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > style leather shoes, meticulous work, soft leather, sole shoes shoes style, wear very comfortable, the reporter asked him how much this money, he looked at, said, "the lowest five hundred and fifty."

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< p > no need to ask, he said retail price, wholesale can be lower, but that is to avoid tens of dollars.

The quality of things does not need to be said. It is also normal to put the same thing in a monopoly shop and sell thousands of yuan.

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P turned around for a long time. Reporters always felt a regretful regret.

Looking at the clothes in the new Tianya building with higher and higher grades, I do not know what will happen after the re opening of Tianya women's clothing mall.

To tell you the truth, I really miss the "old" Tian Ya.

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< p > < strong > is vanishing in good quality and low price < /strong > /p >

< p > "old" Tianya mansion is located in the southwest of Muxiyuan roundabout in Fengtai District, Beijing. It is located in the core area of Dahongmen clothing trade circle. The total building area is more than 52000 square meters, with more than 600 boutique shops and more than 1000 clothing brands, which is a professional clothing brand wholesale mansion.

The scope of wholesale clothing trade has been exposed to key areas such as North China, northwest and Northeast China, facing the national market.

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< p > reporters used to visit Tianya with friends and family.

In general, women's wear ranges from tens of yuan to more than 100 yuan, and the slightly higher yarn and double sided garments are two hundred or three hundred yuan.

A reporter familiar with a shop selling Ordos real estate cashmere sweater, the brand is called "Tobago". Generally, a cashmere sweater containing more than 90% cashmere can be taken down by two hundred or three hundred yuan, and the new one with good quality is only four hundred or five hundred yuan, which is a fraction of the price of similar products in high-end shopping malls.

Fur clothing is the most expensive category in Tianya, but the average price is fifteen thousand to twenty thousand, lower than the price of the mall.

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< p > today, the "old" Tianya mansion has been renamed "Tianya women's clothing building". The reporter saw that all the scaffolding outside the building is being renovated from inside to outside.

According to the publicizing of the official website of Beijing new five Tianya group, the high-end clothing brand of Tian Ya women's clothing building is located in North China or the provincial agent of the famous brand in the industry. The super excellent brand accumulation effect brings the innate superiority to the clothing wholesale.

Since its opening in 2003, the building has positioned itself as a "incubator of clothing brand" with its strong foresight. It has formed a complete brand strategy in the two track business mode of "wholesale and retail business" and the management of shopping malls.

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< p > according to media reports, the upgrading of Tianya mansion has adopted the concept of international advanced commodity distribution, encouraging the entry of brands to wholesale clothing dealers and distributors, and selling directly to the end consumers, adopting the internationally popular "shop in store" thematic shop layout, with elegant environment and reasonable layout.

Of course, these ideas are good.

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< p > generally speaking, the upgrading of the professional market is also a big trend. But is it upgrading idea or upgrading the brand? Is it upgrading hardware or upgrading software and hardware? {page_break} < /p >

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< p > < strong > "high-end" trap? < /strong > < /p >

< p > recently, the high-end market of professional market has become more lively. It should be considered as a "dynamic batch". However, the seemingly beautiful blueprint has given consumers a lot of misgivings.

"If the characteristic of good quality and low price is gone," moving batch "will die in my heart.

This year, Miss Wei, 32 years old, has been a loyal customer since the university days.

Once she had leisure, she got up early, changed into a plain dress, and carried a few big black bags to get the goods.

Several markets around the zoo have familiar businesses, and they can always get good things like "two digit prices and four digit sales".

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< p > in the "dynamic batch" and other professional markets, young people who love beauty can easily choose their favorite products.

The small shirt with tens of yuan and one piece is full of eyed for less than a hundred yuan coat, and in the Parkson of the three stations, the price of the clothing should be basically four digits.

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"P" and "planning and upgrading" to create "zoo clothing" trademark brand planning, Miss Wei felt dumbfounded.

"For example, I was wearing 80 yuan clothes from a zoo, and my friends thought they could match the 800 yuan in the mall, which made sense of achievement.

Conversely, I can't do it! I spend 800 yuan on a a target= "_blank" href= "http://www.91se91.com/" > clothing "/a". Isn't this a joke? When people look at the logo, they think I bought it for 80 yuan.

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Before "P", it tried to pform the high-end Wantong market, and launched a large scale "branding", introducing famous businesses such as Nike and ADI.

As a result, when the brand is settled, it is often regarded as fake by the guests, which makes the shopping guide laugh and cry.

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< p > < strong > is now planning "high-end", not only "dynamic batch".

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< p > according to the report of March 2013, the wholesale clothing market of Dahongmen is also being upgraded.

According to Li Chaogang, Secretary of the Fengtai District District Committee, an interview with reporters, "a new round of South China action plan will be launched, and 50 billion investment projects will be completed in Fengtai, including 3 rail pit lines and Nanyuan shantytowns.

Fengtai District Dahongmen garment wholesale market, which is close to the airport, will also adjust its format, and the wholesale distribution will be gradually moved to the surrounding cities of Beijing.

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There are many people living in the South and North, and there are serious risks in traffic congestion and safety. Especially when the morning market is crowded, clothing and people are in closed space. P

Some businesses did not use the functions of the buildings, such as the basement, they became merchants, such as safety passages, and some passages were occupied.

Li Chaogang said that Dahongmen is an important distributing center for clothing in Beijing, and has made contributions to the development of clothing in Beijing or North China. However, it also brings problems, such as traffic, safety and order.

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< p > "chaos can not be done, trucks are everywhere, buses can't get in."

A lady living nearby described the current traffic situation in Dahongmen and Muxiyuan.

It is understood that although the city government has opened a BRT for the Muxiyuan commercial circle to alleviate the massive flow of people, but every day business rush hour, Muxiyuan bridge periphery is also crowded.

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< p > upgrading and upgrading of Dahongmen market seems imperative.

However, policymakers also have some concerns about the prospects for pformation. Li Chaogang said: "at the moment, we prefer to walk slowly and do not plan to build Dahongmen in a careless way. We should avoid duplication in the light of future development."

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< p > according to the introduction, the existing format of Dahongmen's clothing wholesale market is bound to change. The wholesale and retail distribution must be pferred outwards, for example, to the surrounding Hebei and other places. Fengtai's goal is to build Dahongmen into the business center of Beijing and second CBD.

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< p > however, simply solving the problem of pportation and upgrading is not the same thing.

Some experts say that Beijing is not short of high-end business. While pforming these mature business circles, the government must learn to respect the market.

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< p > "even if the" high-end pformation "is successful, what will it look like? It's like the new world or Jin Yuan's new Lufthansa MALL, but such a format has already existed in Beijing, and has undergone a long market cultivation.

Marketing expert Li Zhiqi said he had noticed many similar wholesale market reforms, but there were few successful examples.

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< p > "" how to develop professional market, we should solicit "parties", that is, the opinions of merchants and bosses.

Song Ze, a researcher at the financial and Strategic Research Institute of the Chinese Academy of Social Sciences and an expert in the Ministry of Commerce, said that the formation of the surrounding markets such as zoos and Muxiyuan was "never drawn by a certain department or a leader on the map", but because of the spontaneous demand and rules of the market.

Therefore, he appealed: "the departments concerned should not make a move to make decisions, but respect the market rules."

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