Semir 2 Billion Holdings In Zhe Mu Shang New Moves: Acting International Top Grade Market For High-End Children's Wear

< p > 2 billion yuan holding "Zhong zhe Mu Shang" has not yet seen the limelight. Semir < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > has new movements. < /p >
< p > recently, Semir clothing announced that the company has signed a cooperation agreement with the beautiful rainbow dress (Shanghai) Limited (hereinafter referred to as "Mi Lihong"), will act as the agent of the brand Sarabanda and Minibanda of the popular rainbow brand, and will set up a joint venture with the beautiful rainbow company Italy beautiful Pavilion stock company (hereinafter referred to as "beautiful Pavilion"). < /p >
< p > public information shows that beauty pavilion was founded in 1973. It is the leading entry-level luxury children's clothing enterprise in Italy. It has three children's clothing brands, including Sarabanda, I DO and Dodipetto, and has more than 2000 sales outlets worldwide. The two brands introduced by Semir are all located in high-end high-end children's full dress products. The products are designed by Italy local famous a target= "_blank" href= "http://www.91se91.com/" > designer < /a >. < /p >
Less than P, from the children's clothing, experienced the development of leisure apparel business and plunged into a downturn, Semir has returned to the track of children's clothing industrial chain development, and its acting as an international high-end brand has also become a microcosm of children's clothing industry. < /p >
< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > children's wear > /a > enterprises are acting internationally.
< p > according to the 2012 annual report, Semir realized operating income of 7 billion 63 million yuan, of which the main income of children's clothing was 2 billion 115 million yuan, accounting for 29.9% of Semir's total clothing revenue, an increase of 3.02% over the same period last year, and the number of stores in the country has reached 3308. Its main leisure apparel revenue was 4 billion 880 million yuan, down 12.64% from the same period last year. < /p >
< p > Semir described it as "a decline in the performance scale of the casual wear industry, but the children's wear industry is still growing rapidly." < /p >
"P" and recently acquired by Semir, zhe Mu Shang also has gxg.kids in its business structure. It is located in the middle and high-end children's clothing market, and can complement Semir's children's clothing brand "balbala", which is located in the low-end market. < /p >
< p > the luxury children's clothing of this agent is also an important move for Semir to extend from low to high end and further build the whole industrial chain. < /p >
< p > in fact, the enterprise adopting this practice is not only a Semir clothing company. < /p >
< p > Beijing Carmen Clothing Co., Ltd. is the parent company of children's clothing brand "Shui Er". In addition to the brand of children's clothing, the company also has KENZO, CATIMINI, TIMBERLAND and other international brand children's Chinese proxy. This part of the agency business occupies an important position in the overall revenue of Carmen clothing. < /p >
< p > good boy (China) Trading Group has Nike (Nike) children's clothing in China about 98% of the agency power. Recently, the company also established the "good children station" multi brand collection shop, will Nike, Adidas (Adidas), Puma (Puma), Skech (Skechers) and other four major children's sports "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand collection in the same store. < /p >
< p > a market introduction of a well-known children's wear enterprise shows that agents and even the acquisition of an international second tier brand is an important way for domestic children's clothing enterprises to enhance their brand image and expand their domestic market. The company is also considering acquiring a European mother and child enterprise to expand product lines and enhance brand influence. < /p >
< p > Changan Yi Heng, deputy secretary of the China clothing association children's wear Specialized Committee, said that the international cooperation of children's wear brands is a major trend. < /p >
< p > "through the cooperation with international brands, domestic children's clothing enterprises have gained rich experience in design, research and management, while foreign brands can also rely on the influence and terminal channels of domestic brands, which is a process of mutual borrowing." An Yi Heng said. < /p >
< p > < strong > profit to high-end children's clothing < /strong > < /p >
< p > < strong > children's clothing industry has been praised as the last blue ocean of garment industry. < /strong > < /p >.
< p > according to the report of Sullivan, American consulting firm, the scale of China's infant clothing market has reached 34 billion 800 million yuan in 2010. It is estimated that by 2015, the market volume of Chinese infant clothing and cotton products (interior clothing, outgoing clothing, household cotton products, etc.) and daily necessities (bedding, feeding, bathroom, toiletries, etc.) will reach 227 billion 980 million yuan. < /p >
< p > but this huge cake has also attracted many sports leisure and luxury brands. Anta, 31st, Lining, seven wolves, Gucci, Burberry and other brands have launched their own children's clothing. < /p >
The more serious challenge of "P" comes from fast fashion brands such as H&M, ZARA and UNIQLO. < /p >
Less than luxury goods and general men's and women's wear brands, the fast fashion brand children's clothing is in its adult shop. Its sinking to the two or three line city is also very fast, and has a great impact on the domestic children's wear brand, P said. < /p >
< p > because of this, it has become the development strategy of many children's clothing enterprises to adhere to the high-end line and profit from the high-end market. < /p >
< p > according to the responsible person of a well-known children's clothing enterprise, the gross profit rate of the high-end children's clothing is over 50%, and the net profit can reach 10%, which is much higher than the average profit level of the clothing industry. < /p >
< p > above, children's clothing enterprise marketing department also confirmed that the agency's international high-end children's clothing not only sells well, but also has a good profit. "Some children's clothing enterprises' agency business is even better than the main business." < /p >
< p > but Mr. Yi pointed out that domestic children's clothing enterprises should make use of resources to improve their R & D, production and management level when they act as an international brand in order to compete with international high-end brands in the future. < /p >