• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    In Fashion Street Clothing And Cheap Fashion, Nike'S Position Is Being Eaten By Adidas And H&M.

    2013/8/6 11:23:00 305

    NikeAdidasH&M

    < p > Nike (Nike) has formulated an ambitious global growth plan.

    The company has set up a five year plan to increase sales by 40% to 27 billion dollars.

    At present, the plan has entered its third year.

    Nike also aims to increase its profit by 15% a year by 2015.

    This means that the company must expand significantly outside the US, such as China and Brazil.

    Nike has become the leader of the Chinese sports "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "market, with a market share of 12%. However, it faces fierce competition from Adidas (expanding the location information) (Adidas, market share of 11.2%) and Chinese rivals such as Lining.

    China is Nike's second largest market after the US.

    The company hopes to achieve two digit sales growth in Brazil, India and other developing countries and the central and Eastern European market, so that revenues will grow by 3 billion to 3 billion 500 million dollars.

    Nike is also expanding its retail business to achieve higher operating margins and faster market access to new products.

    < /p >


    < p > < strong > in China's problem < /strong > < /p >


    < p > before, it seems that the a href= "http://sjfzxm.com/news/index_x.asp" > Nike < /a > needs to open up new stores and wait for the new middle class customers to come shopping.

    Unfortunately, this is no longer the case.

    In fashion street clothing and parity fashion, Nike's position is being eaten up by Adidas and H&M respectively.

    More than a year ago, Nike was very optimistic about the Chinese market and predicted that its sales in China would double in four years to $4 billion.

    But now, Nike's sales in China will decline in the next two quarters, which means sales will decline for the five consecutive quarter.

    So far, Nike has achieved a 18% sales growth in the US market, which has offset the poor performance in the Chinese market.

    The stock continued to perform well, up more than 20% this year, higher than the 18% increase in the S & P 500 index.

    Nike blamed the problem on China's GDP slowdown and consumer preferences, but still believes its strategy is most appropriate for the market.

    In addition, Adidas has stepped up its discount rate to get rid of its backlog.

    Nike also realized that it could no longer rely on its brand power and had to provide consumers with better sportswear.

    < /p >


    < p > < span id= "1375759692673S" style= "display: none" > /span > latest financial situation < /p >


    < p > < /p >.


    < p > Nike announced its satisfactory fourth quarter results in fiscal 2013.

    Sales increased by 7% to $6 billion 700 million, and operating profit margin increased by 1.1 percentage points to 44%.

    Profits grew by 22% to $668 million.

    Earnings per share were $0.76, up 0.02 from analysts' expectations, up 27% from the same period last year.

    Dividend payout rate has been raised again and dividend yield is around 1.3%.

    < /p >


    < p > < strong > the importance of CONVERSE brand < /strong > /p >


    < p > CONVERSE is now worth $1 billion, and was bought by Nike in 2003 at a price of only US $305 million.

    Now it seems that this is a successful investment, because the brand's annual revenue for Nike is 4 times that of the purchase price.

    CONVERSE's total revenue in 2012 reached $1 billion 300 million.

    Nike does not often buy other brands as a supplement to its own brand.

    In fact, the company sold UMBRO (Umbro) and Cole Haan to focus on 4 brands, namely Nike, Jordan, CONVERSE and Hurley.

    Nike also wisely decided to let CONVERSE operate independently and cater to its own large fans, and did not attempt to impose Nike logo on CONVERSE products.

    Nowadays, the annual compound growth rate of CONVERSE brand is close to 13%, far higher than that of Nike brand 5.3%.

    In addition to providing brand diversity, CONVERSE is also suitable for those who buy cheap sports less than a target= "_blank" href= "http://www.91se91.com/" > strong > shoes < /strong > /a.

    CONVERSE is not only moderately priced, but also of excellent quality and attractive appearance.

    In fact, I dare say many customers do not know that the brand belongs to Nike.

    Nike enables CONVERSE to operate independently, which proves Nike has realized the importance of the brand in its strategic assets.

    < /p >


    < p > < strong > conclusion < /strong > < /p >.


    The performance of Nike P was 10% higher than analysts' consensus in four consecutive quarters.

    But at present, the new investors of the company should put the stock on the watch list until the problem in China is solved and the disposable expenditure of developing countries is rising.

    At the same time, if you are a shareholder, you should continue to hold the existing position.

    < /p >

    • Related reading

    家紡品牌明星代言應(yīng)該持開(kāi)放態(tài)度

    Daily headlines
    |
    2013/8/5 21:08:00
    38

    The "Cold Winter" Of Domestic Sports Brands Seems To Continue For A Period Of Time

    Daily headlines
    |
    2013/8/2 20:35:00
    20

    中國(guó)紡企優(yōu)勢(shì)的喪失 棉花質(zhì)量的下降

    Daily headlines
    |
    2013/8/2 20:01:00
    19

    Textile And Garment Exports Bottom Recovery Stable And Rebound Trend Is More Obvious.

    Daily headlines
    |
    2013/8/1 20:58:00
    22

    Cool Fabrics Can Produce Cool Effects For All Kinds Of Fabrics.

    Daily headlines
    |
    2013/8/1 18:32:00
    21
    Read the next article

    CISMA2013 Wonderful Activities Take The Lead

    The world's largest professional sewing equipment exhibition, China International Sewing Equipment Exhibition (CISMA2013), will be held in Shanghai New International Expo Center on from September 25 to 28, 2013. During the exhibition, organizers organized a number of exciting activities to further extend the exhibition's trade, exhibition, information dissemination and other functions, and at the same time, to create a better atmosphere for the exhibition, enrich the connotation and add

    主站蜘蛛池模板: 在线A级毛片无码免费真人| 毛片免费在线观看网站| 成人福利免费视频| 另类视频第一页| 中文字幕免费在线观看动作大片 | 中文字幕在线观看| 色费女人18毛片**在线| 男人把女人c爽的免费视频| 少妇人妻综合久久中文字幕 | 亚洲综合色7777情网站777| ASS日本少妇高潮PICS| 特黄特色大片免费| 在线免费观看欧美大片| 亚洲爆乳无码专区www| 884aa四虎四虎永久播放地址| 欧美极度极品另类| 国产精品亚洲专区一区| 五月婷在线视频| 麻豆三级在线播放| 无码精品国产一区二区三区免费| 国产va免费精品高清在线观看| 中文字幕avdvd| 野花社区视频在线观看| 无码AV免费毛片一区二区| 国产又色又爽又刺激在线播放| 久久久伊人影院| 精品国产福利第一区二区三区| 女人18水真多毛片免费观看| 亚洲神级电影国语版| a资源在线观看| 日本护士恋夜视频免费列表| 国产60部真实乱| h电车侵犯动漫在线播放| 欧美综合自拍亚洲综合图| 国产激爽大片高清在线观看| 久久国产精品范冰啊| 精品综合久久久久久97| 大学生美女毛片免费视频| 亚洲国产成人综合| 适合一个人在晚上偷偷看b站| 快点cao我要被cao烂了|