Textile And Apparel Business: Take Orders To Get More Timely Information.

Learn the freshest domestic clothing Spin Market dynamics, mastering the purchasing needs of the best buyers, easily taking the long list of competitors, and quickly debating the sincerity of the marketing tools commonly used by customers. These actions are a matter of daily concern for productive enterprises busy in the apparel and textile industry. The word-of-mouth project group of textile and apparel industry understands that with the rapid development of the Internet, online procurement is also particularly active. Network procurement is time-saving, labor-saving, faster and more convenient. It is important to set up accurate shops, make product introductions, buy keywords and so on on the Internet. It is important to pay close attention to the business opportunities of buyers and sellers and grasp more timely information.

In the second quarter, the apparel industry buyers showed an active state, and their procurement demand and enquiry volume were greatly improved, of which the volume of enquiries increased by 110% over the previous quarter. This shows that online procurement is gradually recognized and valued by everyone.

Attributed to the enterprise's procurement negotiations and activities marketing, we will meet various groups and will hear all kinds of strange words. At this time, we must learn to distinguish true from false and take correct measures to avoid the phenomenon of "thankless effort".

Lies two: you bring the contract, our leader sees you, directly sign the contract.

This "white lie" is similar to the first case above, and marketers have deep communication with customers. The customer suggested that the salesmen should bring the contract text to the past, and then let them have a look. Their leader knew that such a company had such a "living person" and could sign the contract on the spot.

When marketers bring the contract text to the exuberant past, they find that either they are not in the lead or they are asking to revise the contents of the contract. In short, the contract will not be signed on the spot.

The solution is either to insist on asking the client to sign the contract by fax or by mail, then to call on the house, or to visit directly, to discuss the details of the contract, to confirm the contents of the contract, and not to trust the "white lie" of the customer.

Lies three: we are going to open business at the end of this month. We need to purchase this product as soon as possible.

Similarly, we should not be credulous.

Customers say such words, either customers want to know our base price, or customers plan to open this time, so we plan to purchase our products in this time period.

However, according to the author's marketing experience for many years, it is very unrealistic to find the customer's statement. Most of the time, customers tell us that the purchase time is longer than his real purchase time. Because the plan is not able to catch up with the change, many projects and construction periods are delayed.

As marketers, we must understand this deeply; otherwise, people who will play the "cards" sooner or later will be very passive. They will often be the ones who communicate with our marketing staff for a long time, or even the only people who deal with our customers.

Just think about it: when we deal with customers, we can only associate with this person; and if this person says this, does it make our marketing staff feel depressed and pessimistic?

As a matter of fact, though we have no real decision-making power in dealing with this marketer, we have strong suggestions and referral rights.

Therefore, when we hear the customer say this, do not immediately give up tracking this person, but should continue to strengthen public relations efforts, directly reply: "this we can understand (is your boss to decide), so please help me recommend recommendations." Our products, prices and services are very advantageous, and you are very clear about that. "

Lie four: I am busy today. I will contact you another day if there is time.

When customers say this, we can believe that customers are busy today, but don't trust customers to say "I will contact you another time when I have time."

When customers say such a thing, it is often just a courtesy. As marketers, we must actively and actively contact customers, rather than wait for customers to call us. Such a situation is too rare.

Active contact with customers is always a great secret for marketers to succeed.

Five lies: we will sign the contract as soon as the price is right.

Customers who say such words are never "customers who want to sign contracts immediately". He just knows our reserve price, that's all.

To deal with this kind of customer, our marketing personnel should first report a more normal price, or even need to maintain normal communication and contact.

Six lies: your price is too high, the price of * brand is only half of yours.

When customers say this, there are at least two points:

First, the comprehensive performance of * * brand is far lower than the comprehensive performance of our products.

Second, customers compare our products, but expect lower prices.

To meet this situation, our strategy is:

First, focus on explaining "one point price, one sub item", expound the advantages and highlights of our products, and attack competitors.

Second, give the corresponding price according to the situation. If the price given at the early stage is very suitable, then insist on biting no price reduction; if the price given earlier has a larger premium space, then a little price can be appropriately lowered, but not too much.

The following are some common "lie lies" in marketing, which are summed up for reference by your marketing colleagues.

One of the lies: if you come over, we will sign the contract immediately.

This kind of "white lie" often appears in the field of telemarketing and traditional marketing. Marketers have fully and effectively communicated with customers. At this time, customers will ask: "when you come to our house, we will sign the contract immediately." Even simultaneous interpreting to our customers, "our contract fax document is effective", or "we send the contract to you, you sign it, seal it, confirm it, fax it or send it back by mail", the customers disagree, insist that we send someone to sign the contract.

When we were unable to resist the temptation of signing contracts, we rushed to the customers, but we found that the customers had no intention of signing the contract on the spot. But we spend a lot of valuable time, and it is also a great expense to travel back and forth.

Therefore, when we meet this kind of "demand", our countermeasures are nothing more than three points:

First, we must insist on signing the contract first and then visiting at home.

Second, in view of the important customers, the purpose of "communication and deep negotiation" is not to trust the customers' "white lie".

Third, for the intended customers who are about to sign a contract, they can visit the house and implement the "right door and one leg". However, before visiting the house, we must fully evaluate the effectiveness of the visit, and we can not believe the words "arriving at the signing of contracts" put forward by the customers.