Traditional OEM Advantages Of Garment Enterprises No Longer Increase Added Value And Seek Breakthroughs

The third issue of the 113rd Canton Fair, held at the Pazhou Exhibition Hall, focuses on < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > a target= "_blank" href= "P", "clothing", "less than", "shoes", "health" and "food".

Reporters learned from the Canton Fair that because of the pfer of low-end capacity to Southeast Asia, the price advantage of Chinese garment enterprises in the basic a target= "_blank" href= "http://www.91se91.com/" > dress < /a > was lost. Many enterprises began to seek ways to improve the added value of products, and the "exception" became popular in the past few years, making Chinese clothing enterprises more determined to increase investment in design.

< /p >

< p > < strong > advantages of traditional foundry no longer < /strong > < /p >

Liu Jia, director of the twenty-three Department of import and export of Shenda group, told reporters that the "Peng Liyuan effect" and "exception" became popular, which gave P great encouragement to Chinese clothing enterprises.

"Although the data do not clearly reflect foreign merchants' increasing orders due to the" Peng Liyuan effect ", the industry generally believes that this is a subtle process, encouraging Chinese garment enterprises to bid farewell to the traditional OEM and low value export development path, focusing on domestic demand, pursuit of personalization and high-end profit pformation.

< /p >

< p > however, the "Peng Liyuan effect" is only the incentive to increase the added value of Chinese clothing. The real pformation of Chinese enterprises is the rise of manufacturing industry in Southeast Asia.

< /p >

< p > Liu Jia said that the clothing industry is a labor-intensive industry, but in recent years the cost of domestic labor is high. However, the cost of workers in Southeast Asia and other Southeast Asian countries is only about 1/3 of China's domestic market, making it impossible for Chinese textile and garment enterprises to compete with Southeast Asian counterparts.

Jian Haiying, deputy general manager of Zhongshan silk import and Export Group Co., Ltd., also said that Southeast Asian countries have risen rapidly on the basis of cost advantages, diverting a lot of orders from enterprises, especially the most significant us orders, accounting for about 10% of the total enterprise orders.

< /p >

< p > < strong > increase added value and seek breakthroughs < /strong > /p >

< p > "design is the trend of garment export in the future. It will be very difficult for Chinese garments without design to get orders."

Chen Wenxin, deputy general manager of Changzhou Foreign Trade Co., Ltd., said that the basic facilities and production efficiency of Southeast Asian countries are far less than that of China. At present, they can only produce low quality and low price products, and have little impact on the production of high-end products. This also determines that Chinese foreign trade enterprises can not compete with Southeast Asian countries in price, and that China's textile industry must be breakthroughs by improving the added value of products.

< /p >

< p > and this is the way many Chinese export enterprises choose nowadays.

When the reporters visited the museum, they found that almost all the basic clothing items had disappeared in the Canton Fair, replacing all kinds of beautifully designed clothes. Even jeans, shirts and so on were also added many fashionable elements in the design.

< /p >

< p > Liu Jia said that before the company launched hundreds of new clothes at the Canton Fair every year, the design budget was about 5 million yuan per year. "This year we expect to increase the design budget by 10% on this basis, and work with the overseas design team to design more fashionable clothes."

< /p >