Home Textile Industry Attaches Importance To Channel Construction And Achieves "Two Leaps".

< p > 2013 is the key year for the implementation of China's home textile "12th Five-Year" plan.

At the beginning of this year, Yang Zhaohua, President of the China Textile Association, said that there was hope for the home textile industry in 2013.

After all, the home textile industry is pretty good in the field of < a target= "_blank" href= "http://www.91se91.com/ > > textile > /a", everything will be better.

This seems to have been confirmed today.

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< p > August 2nd, in the 2013 a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Industry < /a > cluster and local home textile association leaders' working conference, Yang Zhaohua analyzed the operation situation of the home textile industry in the first half of this year, and gave a reflection on the work of the current industrial cluster, and indicated that the development of home textile industry in the second half of the year is worth looking forward to.

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< p > < strong > in the first half of the year, the overall operation of the industry was stable < /strong > < /p >

< p > Yang Zhaohua said that China's existing a href= "http://www.91se91.com/news/" > Home Textile Industrial Cluster < /a > 27, with the rapid development of the home textile industry and the expansion of consumer choice, and the social concern about the quality and safety of home textiles products, the industry's technical skills, standardization, product quality and quality system have been significantly improved, and the competitive advantage of the industry is outstanding, and the overall quality level is stable.

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In the first half of this year, the overall operation quality of P is good, production growth is stable, and exports have maintained a relatively good growth momentum.

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< p > at present, there are three characteristics in the operation of the home textile industry. First, the trend of international market diversification is accelerating. This year 1~5 months, China accounted for 48.5% of exports to the US, Japan and Europe, and the export scale was basically stable. The growth rate of the emerging markets was relatively large, and the market showed a diversified trend. China's exports to Russia increased by 46%, the Middle East grew by 10.4%, and ASEAN increased by 34%.

Yang Zhaohua said that the main competitors are far from us, which is also an important factor to support the continued growth of exports.

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< p > two is a good growth of domestic sales and a pillar of industry development, but the development of sub sectors is not balanced.

Taobao data showed that sales of home textiles for Taobao platform increased by 55.2% over the first half of this year.

Among them, bedding increased by 58.8%, towels grew by 37.1%, curtain gauze grew by 47.6%, and table cloth increased by 90.7%.

It is noteworthy that the sales of towels and cloth products are particularly evident.

From the sales situation, the growth of new channels is fast, the growth of traditional consumption channels is slowing down, and the wide range of home textile products will become the main direction.

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< p > three is slowing down, and the two division of enterprises is obvious.

From 191 associations tracking enterprises, the industry profits are gathering to a few enterprises.

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< p > < strong > the second half of the year < a href= "http://www.91se91.com" > Home Textile Industry < /a > is worth looking forward to < /strong > /p >

< p > Yang Zhaohua is full of confidence in the development trend of the industry in the second half of the year.

He pointed out that the international market is full of export orders in the second half of the year, especially in the US, and the emerging markets are also contributing to China's home textile industry.

At home, the domestic market will still show a trend of high, the recent big home textile brand order will be the red fire scene, superior to the same period last year's order quantity, that is a loud prelude.

Moreover, in the first half of the year, new projects of towels and bed products have increased rapidly, and some production capacity will provide support for the growth of production and sales in the second half of the year. In the first half of this year, sales of commercial housing in the whole country increased by 43.2%, of which 46% of residential sales increased, and the sales of cloth products in the second half of the year were bound to be promoted.

At the same time, the fourth quarter sales of e-commerce channels will be blowout under the promotion of various festivals.

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< p > < strong > Quality plus channel draw a smile curve < /strong > < /p >.

< p > with the improvement of the quality of life, consumers no longer pay attention to durable service when choosing home textiles, but the quality requirements and concerns have risen to the top.

Therefore, how to improve the quality of products is once again mentioned to a new height.

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At P meeting, Yang Zhaohua emphasized that quality and channel are the two ends of the industrial smile curve, and are also the two strong starting points for enterprise brand work.

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< p > at present, the home textile products in China's market are mainly divided into three categories: bedding, decorative cloth and towel fabrics.

As of December 31, 2012, there are 62 existing industry standards, and 18 are being planned.

Yang Zhaohua believes that China's a href= "http://www.91se91.com" > Home Textile Industry < /a > chain integrity, advanced equipment, good production base, coupled with the continuous improvement of various related standards, so enterprises can produce quality products of higher quality.

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< p > from the market sampling survey of the state supervision institutions in the past 5 years and the annual report of the China Textile Association Annual (2011 and 2012), it can be seen that the main quality problems of bedding products include: color fastness, washout size deviation is not up to standard, filler fiber content is unclear, filler quality deviations, and so on. Towel quality often appears in the main quality problems, such as: washing fastness is not up to standard, the pH value is not up to standard, the hair removal rate is high, fiber content is deviated, product label is not clear, and so on. The main quality problems of decorative fabric (curtain) include: sunlight fastness, washing size deviation, flame retardancy, formaldehyde content is not up to standard, product label is not clear, etc.

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< p > Yang Zhaohua pointed out that the quality problem not only represents the product itself, but also affects the healthy development of the whole industry.

Therefore, in the future work, the association will continue to strengthen the quality management and measures to improve the quality of products, continue to investigate and study the consumer market, standardize the market, guide consumption habits, cultivate the consumer's healthy consumption concept, let the supervision be everywhere, force enterprises to standardize production, and strengthen the standardization of industry, so as to escort the quality of products.

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< p > in terms of channel construction, Yang Zhaohua believes that enterprises should do a good job in upgrading traditional channels and exploring new channels, which is the key to achieve the two leap.

For example, the construction of cluster business platform, so as to integrate the ecological chain, share channel resources, logistics warehousing, and introduce or strengthen training products display, photo and graphics, model, data analysis, marketing planning, outsourcing design and other related professionals.

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< p > "the stage of pursuing quality is to pform money into fine and unique products, and the stage of channel marketing is to pform products into money so as to help enterprises become bigger and stronger and promote better development of the industry. Therefore, structural adjustment and pformation and upgrading of enterprises are undoubtedly important."

Yang Zhaohua firmly believes that although the domestic textile industry is still facing many pressures, the road of the industry's continued development is not a smooth road, but as long as the enterprises are active and intensive, the home textile industry is bound to have a bright future.

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