Jinjiang's Brand Advantage Of Textile Clothing Is To Be Set Up By Taobao "Jinjiang Pavilion".

< p > in 2006 counties, more than 30 million people went shopping on Taobao in 2012.

Taobao's newly released report on the development of online shopping in the county area reveals that online shopping has gone from one tier city to the county seat.

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< p > the prosperity of the electricity supplier industry makes a small number of small and medium enterprises that are difficult to move forward in terminal development see the hope of breakthroughs in the channel and rush into the rapidly developing market.

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< p > according to the report, Jinjiang and Shishi are among the best in the industry development of < a href= "http://www.91se91.com/news/index_c.asp" > e-commerce > /a >, and the penetration rate of online shopping is high.

But compared to the urban area of Quanzhou and Shishi, the development of Jinjiang's electricity business is still half a step slower.

Based on the "explosion power" of the electricity supplier industry and the introduction of the government's "giving power" policy, Jinjiang electric providers are now making chaos and starting to embrace the company.

The "Taobao Jinjiang Pavilion", which is most concerned about the industry, will soon be in the market.

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< p > < strong > entity terminal expansion is weak. Small and medium-sized enterprises are turning to e-commerce channel < /strong > /p >

< p > for enterprises, traditional telephone and face-to-face business activities are undergoing new changes.

Not only is the consumer buying, but also the process of supplier procurement and dealer selling is being completed electronically.

The traditional buying and selling mode of salesmen running around the street and buyers flying everywhere is fundamentally changing through a network line and a website.

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< p > only take < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > for example. In the past, a common a target= "_blank" href= "_blank" > brand clothing < < > from the factory to the traditional retail terminal of the enterprise, the increase rate is in the fold, and the high-end brand can be more than 10 times.

"The main reason for this phenomenon is the increase of intermediate links.

A < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > from producer to consumer, the "social status" is less than four times, including ex factory price, agent price, store price and retail price.

Analysis of the industry.

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At P, competition pressure on traditional channels is also increasing.

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< p > a person in the industry calculated to reporters that the rent is the main expense of the shops on the commercial street. According to the size of the shops, the cost per year is basically several million yuan. If the business is light, the sales volume of many stores can only be up to the rent.

He said that the annual rent of several million yuan, sales can only be several million yuan, excluding labor, electricity and other expenses, the owner did not much profit.

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< p > "rent increases and sales decline, and the profit margins of enterprises are further reduced."

Ding Xiangjun, general manager of Jinjiang special sporting goods Co., Ltd., said that this led to small and medium-sized enterprises in the terminal development, but hard to fund big brands.

"No matter how important the channel is, however, the rental of shopping malls continues to rise, which brings more cost burden to SMEs and brings more challenges to management and management."

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< p > > for this reason, many small and medium-sized enterprises began to switch to e-commerce channels, hoping to get a breakthrough: special sports has set up an e-commerce team, officially testing the water business area; Jinjiang Shun Chao (Fujian) < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry Co., Ltd. is also fully launching the brand new network leisure shoes - Bai Ni Lu; in the newly established China Shoes Capital e-commerce center, there are more than 200 brand shoe enterprises settled in.

Most of them are traditional enterprises who want to open up e-commerce channels.

More and more Jinjiang enterprises take the initiative to "embrace" the electricity supplier.

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< p > "through the electronic business platform, put the designed shoe samples on the Internet, then carry out the omni-directional packaging operation for this shoe pattern, and make this shoe sample into a hot selling product.

Since then, according to the order of consumers, e-commerce enterprises are placing orders for shoe manufacturers.

China's "a href=" http://www.91se91.com/news/ "shoes all /a," the e-commerce center responsible person said, the electricity supplier has become an important channel for traditional small and medium-sized shoe enterprises to break through the bottleneck of development.

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< p > "traditional enterprises try electronic commerce will be an irreversible trend.

In my opinion, in the next 20 years, all enterprises will become Internet companies in ~30.

The Internet will become an ubiquitous infrastructure like hydropower, and run through the development of every enterprise. "

Lu Zhenwang, an e-commerce observer, told reporters.

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< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > series of policies + origin brand advantage < /strong > < /p >

< p > < strong > "Jinjiang Pavilion" is ready to come out < /strong > /p >

< p > Jinjiang's determination to develop electricity providers and catch up with the neighbourhood is reflected in a series of supportive policies.

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< p > according to the relevant policies, the third party e-commerce service platform with annual membership membership income exceeds 1 million yuan. The registered fee members first broke through 1000, 2000, and 5000 business enterprises, giving a one-time reward of 100 thousand yuan, 200 thousand yuan and 500 thousand yuan respectively. Through the B2B (inter enterprise e-commerce platform), C2C (third retail platform), B2C (enterprise self built retail platform) and other e-business forms, the annual sales revenue for the first time broke through 5 million yuan, 10 million yuan, and 10 million yuan of e-commerce platform business entities. They were awarded one-time rewards according to the yuan yuan, the Yuan Yuan and the yuan yuan respectively. The Quanzhou municipal, provincial and state level e-commerce enterprises were awarded the rewards of yuan yuan, Yuan Yuan and Yuan Yuan respectively.

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< p > at the same time, the industrial and commercial enterprises that set up independent e-commerce platform and innovative marketing mode will be subsidized according to the proportion of 10% of their actual construction, with a maximum limit of 300 thousand yuan.

Among them, the business of separating e-commerce from the establishment of an electronic commerce legal entity shall be rewarded with an additional reward of 200 thousand yuan.

The office area is more than 5000 square meters, the electronic commerce business main body's occupancy rate is over 80%, and the electronic commerce specialized building which actually runs for more than one year will give the building organization management unit a reward of 300 thousand yuan.

For the comprehensive evaluation or development projects of e-commerce enterprises, the state and provincial government departments commended them for 200 thousand yuan and 100 thousand yuan respectively.

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< p > at the same time, in order to give full play to the advantages of the third party platform in resource integration, the soon to be established Jinjiang electricity supplier Association will lay the heavy responsibility of the chairman on the fast track of making shoes and clothing marketing first-class network wholesale platform.

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< p > in addition to the support of the government, the third party platform intervention, Jinjiang's electricity providers, also need a centralized display and hold together the platform.

The precedent of Taobao Shishi pavilion has touched the hearts of Jinjiang electric providers.

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< p > "next step, the electricity supplier Association will prepare to build a Taobao Jinjiang district like Taobao Shishi District, and integrate our large and small competitive brands."

As a member of the preparatory group of Jinjiang electricity supplier Association, Zhang Jianfeng revealed.

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< p > "not only has added a new sales channel, but more importantly, it has increased a brand promotion channel."

Wang Jiancong, President of Shishi Electronic Commerce Association and President of racket shoes net, said that the establishment of Shishi hall is a milestone event for Shishi < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing electricity supplier.

After the establishment of Taobao Shishi hall, through the certification of origin and strict control of product quality, some high-quality sellers and brands will be assembled together to create the overall brand of Taobao Shishi men's clothing, which not only increases the influence of the brand and regional brand, but also enables them to strive for more traffic and resources, and save the cost of enterprise promotion through cooperation and joint marketing.

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< p > it is understood that in order to strengthen the overall brand, merchants must also add the word "Shishi hall" before the title of the merchandise, and hang "Taobao stone lion menswear" LOGO on the store and merchandise details page.

And integrated marketing has also brought benefits to the enterprises. "At present, through the product link of Shishi Pavilion, Taobao's market stores enter the brand, each click only 5 cents, and through through-train, the cost per click has reached more than 3 yuan."

Cai Jiangpan, director of Taobao Shishi Pavilion, said.

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< p > "the local pavilion with the main features of origin" is a developing trend in the future. "Jinjiang Pavilion" is also actively promoting. The successful implementation of Shishi hall has provided an example and reference.

Quanzhou City Electronic Commerce Association Secretary General Su Kele expresses.

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< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > stimulated by Jinjiang's surrounding businesses, the development of electricity providers in Baosteel is < /strong > < /p >

Zhang Jianfeng P, general manager of Agel Ecommerce Ltd, has observed the Taobao's "focus" on the two day Taobao home page.

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< p > the key point of its observation is that the two Internet business enterprises in Jinjiang have fought a brutal price war in this expensive "first coke" position.

"You reduce the price today, I will reduce the price tomorrow.

Getting the traffic at this location is very expensive, and the two companies that could have won the market were fighting for a price war because of lack of communication. "

Zhang Jianfeng sighed.

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At the same time, the promotion cost is rising, and the acquisition cost of "P" is becoming more and more expensive.

"For a href=" http://www.91se91.com "> men's wear > /a >, the cost of draining a sale now is 30 yuan, which is only 20 yuan last year.

Taobao's competitive advertising sales position makes it difficult for online brands to gain more advertising resources than traditional brands.

Wu Shi, President of ancient card, said.

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< p > valuable traffic is used to fight "internal" price war, and Jinjiang's electricity supplier enterprises are trapped in an internal friction jail.

This "single fight" mode has led to the small strength of Jinjiang enterprises in market competition.

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< p > "the vast majority of small and medium business enterprises rely on Taobao, Jingdong mall, Dangdang, and other domestic platform providers. They often do not have the right to speak in negotiations with platform vendors.

At present, the development of small and medium-sized electronic business is more discrete, and the regional electricity supplier association has been established, becoming an important opportunity for the electricity suppliers to "embrace the potential".

China's E-Commerce Association Deputy Secretary General Cha Tung Yan commented that the establishment of a professional electricity supplier association to effectively integrate resources is necessary for standardizing and supporting the development of regional industries.

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< p > neighbors Shishi and Quanzhou city's efforts in the electricity supplier industry also deeply stimulate the Jinjiang electric business practitioners who are unwilling to lag behind.

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< p > last year, relying on the third party platform, Quanzhou and Shishi have set up professional electricity supplier associations such as "Quanzhou electricity supplier Association" and "Shishi electricity supplier Association" to integrate industry resources.

After the establishment of the Quanzhou Electronic Commerce Association, the association immediately co operated with Alibaba to hold a joint meeting between network operators and industrial enterprises, organized enterprises to carry out a number of joint marketing on Taobao Tmall and Jingdong mall, and after the establishment of Shishi Electric Association, it also provided quality services to many e-commerce enterprises in product pricing, software services, people's introduction, brand marketing and so on.

Not long ago, Shishi Taobao pavilion was formally launched.

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< p > "if we don't move again, we will lag behind.

We need an association to integrate resources so that we can develop together, and we can win many benefits. For example, there is a certain advantage in cooperation between teams and platforms.

From the point of view of internal coordination, logistics costs will also be reduced.

Lin Mingkun, director of the leading dancer brand, told reporters.

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< p > based on the strong desire of Jinjiang electric business owners to "embrace together", Jinjiang city is going to set up the e-commerce industry association on the 15 th of this month.

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< p > "electricity supplier Association will guide e-commerce service providers, network operators and industry and trade enterprises to integrate resources, help financial institutions and network providers, e-commerce industry effective docking, cracking the bottleneck of e-commerce industry funding."

Relevant officials of Jinjiang economic and Trade Bureau said that Jinjiang's enterprises will take advantage of the platform of Jinjiang E-Commerce Association and use the e-commerce stage to upgrade the traditional industry to a complete supply chain of modern industry.

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< p > < strong > related links < /strong > < /p >

< p > < strong > Quanzhou electricity supplier turnover exceeded 22 billion yuan last year < /strong > < /p >

< p > the largest online shopping platform in China, Taobao network has released 58 county level cities, including 2006 three level administrative regions in the country, the report on the development of online shopping in counties nationwide, showing many unknown characteristics of county online shopping.

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< p > in 2006 counties, there were more than 30 million people shopping on Taobao in 2012, and 1 million 807 thousand of the county level cities in Fujian were shopping online. Last year, online shopping cost 11 billion 180 million yuan.

In this regard, Jinjiang Internet users last year online shopping costs reached 1 billion 288 million yuan, ranking the first in county-level cities in our province, followed by Fuqing and Shishi.

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< p > from the coverage rate of netizens, 30 out of every 100 people are shopping at Taobao.

Shishi became the county's most popular city for Taobao shopping in China. By virtue of this data, Shishi ranked the top in the county rankings of online shopping penetration, second only to Kunshan, Jiangsu.

The Taobao released this report data from Taobao and Tmall 2012 paction data, and some data from the National Bureau of statistics.

The report shows that last year, more than 30 million people in 2006 counties were shopping on Taobao and spent 179 billion yuan.

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E-commerce has improved the commodity circulation system significantly. Consumers do not have to rush to buy goods in a second tier city. Only by online selection, online payment and logistics express, can they buy goods that can not be bought locally. P

Internet retailing not only brings convenience to shopping, but also equal treatment and opportunity to consumers in second tier cities.

Insiders commented this way.

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< p > in the process of the reporter's interview, Jinjiang and Shishi's electricity supplier industry ranked the top in the report, which is expected in the industry.

On the one hand, the economic prosperity of Jinjiang and Shishi region has led to the development of online retail; on the other hand, the prosperity of e-commerce in Jinjiang Shishi has promoted the growth of data objectively.

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< p > men's brand brand male. By the autumn and winter of 2012, its Taobao sales ranked TOP1 in men's clothing category, with annual sales of 150 million yuan.

Gu by card, used to be a clothing wholesaler in Shishi clothing city, now has more than 9000 square meters of warehouse and independent office floor.

In the case of food, Jiashi's own products such as Nixon sugar, golden brown black plum, friends' meat floss, and oatmeal chocolate have been sold in Taobao products for the longest time in Jinjiang.

These are the outstanding leaders of Jinjiang and Shishi prosperous "a href=" http://www.91se91.com "e-commerce industry < /a".

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< p > according to industry estimates, there are at least more than 4000 "small sellers" in Quanzhou, scattered in Quanzhou happy street, Jinjiang Qingyang Qinghua shoes and clothing business market and so on.

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< p > according to the data of Quanzhou economic and Trade Commission, in 2012, e-commerce pactions in Quanzhou reached more than 220 billion, an increase of more than 30%, of which 10 billion 100 million of retail sales reached 40%.

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