Prada Opened The First Shop In Milan, Emmanuel II Arcade.

< p > Prada (Prada) is a global brand. The brand originated from the arcade of Milan Emmanuel II, the first store opened in 1913 by Mario Prada.

In order to commemorate the brand's 100 year history and Milan's importance to Prada brand spirit, Prada will relocate and expand its birthplace.

The newly opened "Prada Galleria" will have a flexible display layout and new sales space, the venue of the Prada arts foundation and the group headquarters. It will bring a new force to the historical center of Milan and revitalize this exquisite urban landmark.

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The first part of the P Prada project is about to open, including a renovated renovation of a new arcade at the arcade center intersection, facing the original Prada Galleria shop.

In order to fulfill the tendering case initiated by the Milan municipal government, Prada has renovated the interior and exterior of the storefront.

This will effectively rebuild the complex structure and display layout of the store, from the general renovation to the installation of modern high efficiency heating and cooling systems as well as the preservation system.

The brand-new "Prada Galleria", while having avant-garde technology, respects the uniqueness of the building and complies with the laws and regulations. It not only saves energy, but also sets up a model for detailed planning.

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< p > compatible historical value, innovative technology and detail ordering are the insistence and characteristics of Prada in planning and construction. From the ongoing renovation of Venice Ca "Corner della Regina", that is, the special exhibition venue of the Prada art foundation, the independent building is developed by architect Rem Koolhaas/ metropolis Office (OMA) and Herzog&de Koolhaas/.

The promotion of historic buildings with the key to modernization is one of the distinctive features of Prada's brand culture. It aims to recreate the dynamic and practical space for historical sites abandoned for social activities.

It is noteworthy that OMA/Rem Koolhaas pformed Milan Largo Isarco into a complex art base affiliated to the Prada arts foundation in the early twentieth Century.

This project includes the revitalization of seven historic industrial buildings, and the construction of a seven storey tower to accommodate the exhibition of permanent art exhibits, a restaurant, a concert hall, a movie festival or an auditorium for activities, as well as an independent space for short exhibitions, called the "ideal Museum".

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< p > in all the building related plans undertaken by all Prada companies, the Emmanuel II arcade in Milan occupies a special position. This plan allows Prada to make a new commitment to this city as a home town and to reestablish its core position in Milan culture.

If the Mario Prada store in 1913 is the starting point of Prada, the new "Prada Galleria" plan is a statement of fate change and fashion culture growth, and shows how a classic Milan brand has evolved into an international enterprise.

Beginning with the opening of the arcade space bidding case held by many municipal governments participating in the international business, Prada has proved that not only can he sponsor the highest price, but he can also design a long and complete plan, which combines high level proposals and innovative contents that focus on cultural contribution and promote the symbolism of urban life.

As a successful bidder, Prada has made a detailed study of space and architecture in order to provide solutions for building maintenance and preservation.

Since winning the bid to become a partner of the plan, Prada has been working closely with the public authorities that manage the arcade.

Government personnel and Prada company together to formulate the goal of building restoration and the evaluation criteria of the project plan, all the progress of the whole project is jointly supervised by the government partners.

In particular, the plan was initially submitted to the Soprintendenza per I Beni Architettonici di Milano Milan building supervision Association to conduct an assessment and review the phases of the plan.

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< p > the first phase of the plan includes a professional men's wear shop. This space is designed to reflect the elegance and maturity of the original shop in the arcade. It also benefits from the advanced retail technology system developed by Prada from its global retail network.

Later stages include opening restaurants, repairing atrium and setting up the upper floors of the Prada art foundation and the Prada group headquarters.

The art foundation will have the latest art exhibitions, display facilities, lighting, temperature regulators and exhibition space supporting public art exhibitions, performances, speeches and seminars on the floor.

When all stages are completed, the new "Prada Galleria" will bring multiple retail, life and cultural experiences back to the Milan center, create a new public area to participate in Arts and crafts activities, and repair one of the most magnificent public spaces and landmark buildings in Italy.

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