China Fashion Show And Forum Held In The Era Of Sensory Customization

< p > modern marketing is attacking consumers' brains through vision, hearing and smell. Global brand marketing is entering a new era of sensory marketing.

The opening of the Chinese sensory customization era held by Heng Yuan Xiang Group Co., Ltd. and the fifth global sensory Brand Forum were held in Beijing.

In the Heng Yuan Xiang mansion, the launch of the "China sensual customization era" fashion show and the same period of the forum held a visual feast for the participants.

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< p > in this forum, experts and scholars from home and abroad engaged in sensory interdisciplinary research, focusing on the core topics of sensory experience and lifestyle, deeply explored the value of "five senses" of vision, hearing, smell, taste and touch to the development and brand building of enterprises.

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< p > the development of customization era started from the era of handicraft industry, such as the customization of Royal goods, and the development of the luxury of industrial revolution. Now the Internet era is more personalized.

Chen Zhongwei, general manager of Heng Yuan Xiang group, said that China's GDP will account for 19% of the world's total by 2020, of which 43% of GDP growth comes from all kinds of consumption. In the future, it will enter the era of personalized sensory customization, and the era of global sensory consumption has arrived.

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< p > "what we call customization is different from the traditional a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > tailoring.

The sensory customization here should be beyond visual, beyond a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, is a new way of life customization.

It can include customization of taste, customization of voice and so on.

Chen Zhongwei said.

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Li Wei, deputy general manager of Heng Yuan Xiang group, said that Heng Yuan Xiang Group will build a platform of "sensory elements + custom mode = life style", which not only customize clothing, but also customize a way of life for P.

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< p > it is learnt that the 2015 world sports Laurence prize presentation ceremony will be held in Shanghai, China. Heng Yuan Xiang has become the sponsor of this event. Heng Yuan Xiang will promote the sensory design of the brand through this activity, and let all walks of life in the community feel the experience brought by sensory design.

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< p > guests from other sectors shared different perspectives on customization and sensory experience from different industries.

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Wang Yamin, vice president of the the Imperial Palace Museum, tells the custom of Chinese ancient court. He takes clothing and porcelain as an example to introduce the custom products of the two dynasties in the Ming and Qing Dynasties, such as dragon robes, imperial porcelain, etc. Song Limin, Professor of environmental art and Design Department of Academy of Fine Arts, Tsinghua University, tells the "private custom of ancient and modern garden landscapes". Simon from the British sensory Brand Research Institute brings "the CEO's personal exclusive sensory brand". He believes that the CEO has his own insight and values for the enterprises and businesses they manage, and if they want the development of the enterprises to be more effective, their insight and values must be consistent with their values.

Their own multi sensory imprint will have a profound impact on the success of their career. Their performance, conversation, dress, appearance and even smell need to be consistent with the brand they represent. < /p >

< p > etiquette dress innovation and inheritance < /p >

< p > by inviting Heng Yuan Xiang to invite clothes "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "Wu Xue Kai's works, the theme is" cross printing ", designers in the whole process of creation fully retain the occasional elements in the design process, and integrate some elements that had not been conceived at the beginning of creation into the design.

Designers believe that ceremonial costumes can first demonstrate the cultural heritage of a ceremonial state; secondly, it can unite the centripetal force of the Chinese and overseas Chinese; third, it can also enhance the confidence of the state and the people.

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< p > cinnabar dot ink inheritance classics < /p >

< p > > the "Fazeya" color brand of the "wool family" Heng Yuan Xiang group started with the "cinnabar dot ink". The whole concept series applied the black and red two colors to the extreme.

In the atmosphere, the details are not lost, and the brightness is not lost. It is also like a man's character.

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< p > cheongsam restoration culture < /p >

< p > the cheongsam made by stylist Zhang Shuping is tailor-made.

In 2000, Zhang Shuping won the best prize for artistic achievement in the fifty-third Cannes Film Festival with "the flower of life".

On this show, the unique aestheticism style reproduces the luxurious scenery of old Shanghai, and shows the unique beauty and cultural details of Shanghai.

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