Many Drawbacks Of China's Textile And Garment Industry Began To Emerge.
At present, with the upside down of raw material prices, high inventory rate, rising labor costs and so on, and at home and abroad, clothing Under the background of continued weak market, China Spin The clothing industry has accumulated a lot of drawbacks since then.
The hesitation of high production costs
The reasons why China's textile and garment enterprises are facing high production costs are coming from two aspects. One is the continuous rise in labor costs, and the advantage of labor cost in China's textile and garment industry has been gradually lost. The second is the high cost of raw materials, mainly the difference between domestic and foreign cotton prices as high as 4000 yuan per ton.
Textile and garment industry It's a labor-intensive industry. In the past, China's textile and garment enterprises have always relied on manual or semi-automatic production. Because of the low labor cost at that time, China's textile and apparel products can quickly occupy the international market with the advantage of good quality and low price. However, with the continuous rise of labor wages in the textile and garment industry in recent years, the wages of skilled workers in the first-line textile and garment industry in China have reached or exceeded the monthly level of 4000 yuan. It is understood that the wage cost of China's textile and garment enterprises has accounted for more than 35% of the total cost of the enterprise.
In the middle and late 80s of last century, the workers who wanted to enter the textile mill had to bring money, and they had to pay higher training costs. But now, endless labor shortage and recruitment difficulties have become the most troublesome problem for textile and garment enterprises every year. In the textile and garment industry, the wage level is not low, there is still the phenomenon of enterprises unable to recruit workers, so we have to face a more worrying problem. That is, young people are no longer willing to work in this area because of the unhealthy factors such as noise, labor intensity and so on.
At the same time, with the acquisition and storage of 6 million 506 thousand and 400 tons of cotton in 2012/2013, the price difference of cotton at home and abroad is as high as 4000 yuan per ton, so to a large extent, the import quota of cotton determines the fate of the textile enterprises. The operation of an enterprise is not a matter of technology, management, cost control, but whether you can get the quota. According to industry sources, the current cotton import quota is tied up with the auction of reserve cotton, that is, the textile enterprises will get a quota of cotton imported by a ton of cotton reserves corresponding to 1/3. Enterprises that want to produce and do not import cotton quotas naturally have to do something else. That is to find quota textile enterprises to purchase quotas for imported cotton. In fact, the import and export of cotton quotas has become an open secret in the industry. At present, the quota transfer price is about 3300 yuan per ton, which undoubtedly greatly increases the production cost of textile enterprises.
At the same time, it is worth our attention that many textile enterprises reflect that the grade of reserve cotton is not high and many of them are Chen cotton, and the quality of cotton is difficult to meet the needs of production varieties such as high cotton. In addition, some small and medium-sized textile enterprises also face difficulties in the process of capital turnover. The main reason is that at present, the sale of cotton reserves is sold by bundling. The weight of each bundle is about 200 tons, and the textile enterprise needs millions of yuan to buy a bundle of cotton. It is undeniable that the effective reduction of production cost will be the most important factor for any textile and garment enterprise to survive in the future. {page_break}
Helplessness of business risk
In China's textile and apparel industry, high inventory has always been an open secret. It is understood that as of mid April 2013, China's textile and garment industry has announced the 2012 annual report of 50 listed companies, the total inventory of about 57 billion yuan. The high inventory problem of textile and garment enterprises not only takes up the liquidity of enterprises, but also wastes manpower and material resources. It also increases the management cost and profit cost of enterprises, lengthen the turnover period of products and reduce the overall profits of enterprises. There is no doubt that if textile and garment enterprises earn profits from stock products, they will not even earn money, because the most worthless part of textile and garment market is stock tail products.
High inventory has become a big problem in China's textile and garment industry. High inventory not only hinders the renewal speed of textile and clothing products, but also makes the profit level of textile and garment enterprises seriously decline, and it is also likely to cause the crisis of capital chain of textile and garment enterprises. In other words, high storage of textile and garment enterprises is a hidden danger of high risks. At the same time, it has become a bottleneck restricting the development of a textile and garment enterprise.
However, at present, the ways and methods of Chinese textile and garment enterprises, especially clothing enterprises, are still very simple and primitive in dealing with inventory problems. It is understood that, because of the strong seasonal characteristics of clothing products, short consumption cycle and popular fashion, so the seasonal clothing can not be sold. Enterprises can only rely on a large number of discount promotions, or even sell at a loss. However, what is ignored by our entrepreneurs is that these behaviors are seriously harmful to the brand image of clothing enterprises.
In fact, Chinese textile and garment enterprises suffering from high inventory have never stopped looking for solutions. Or seek cooperation with network operators, or choose channels to sink and so on. It is true that all kinds of measures to reduce the inventory of textile and clothing products will also play a certain role. However, before we completely solve the problem of forming a high inventory problem, all these means and methods are all temporary solutions, and can not change the crises and challenges faced by enterprises in their survival and development.
For example, even if a textile and garment enterprise completely digested the inventory products in a short time, the next round of high inventory will immediately come into being.
To solve the problem of product inventory, our textile and garment enterprises should still have a long way to go and still need to work hard. The operational risk of textile and garment enterprises also comes from the appreciation of the RMB exchange rate and the depreciation of the domestic market. Especially for textile and garment enterprises, which are mainly exported to foreign trade, the profit evaporation has already caused them to complain, or even to the brink of dying.
Because the rise and fall of the renminbi has led to almost no profit for textile and clothing products, the choice of Chinese textile and garment enterprises is no more than two. The first is to stop foreign trade in processing trade, the other is to transfer textile and garment enterprises.
The road of textile and garment enterprises' relocation is not smooth sailing. In the past, under the guidance of the government, many enterprises began to shift to the central and western regions. However, with the rising wages, there is not much difference between the cost of labor in the central and western regions and the coastal areas. And with the increase of logistics and transportation costs, most of the textile and garment enterprises have not realized the desire to reduce production costs after moving inland. Therefore, under such circumstances, some textile and garment enterprises have to migrate to Southeast Asia, Burma, India and other Southeast Asian countries to reduce the impact of RMB appreciation, labor and raw material costs. {page_break}
Sorrow behind the lack of innovation
The innovation of textile and garment industry is a commonplace topic. No matter what kind of meeting is held in the industry, it is more or less the question of which forum to run. In fact, the content of innovation in textile and garment industry is very complicated. These include textile technology innovation, marketing mode innovation, business philosophy innovation, corporate culture innovation and so on. However, it is regrettable that the relevant personages of our textile and garment enterprises, including all kinds of experts and scholars, all kinds of business owners, speak of innovation most of them are right and clear, but few innovative ideas are put into action.
In the final analysis, the emergence of this "thought giant, the dwarf in action" phenomenon is that textile and garment enterprises must invest a lot of money in implementing innovation. At the same time, this kind of input does not guarantee that one hundred percent will be able to get profits. Because no matter which side
All kinds of innovation will go hand in hand with failure. Therefore, textile and garment enterprises always seem to be cautious in terms of innovation, for fear that one step will go wrong.
In addition, the bad habit of "bringing ism" formed in the textile and garment industry for a long time is also an important factor hindering innovation and development. It is understood that the so-called innovation of many textile and garment enterprises in China is simply imitation. Due to its short time, small investment, low risk and simple operation, the imitation is widely used in the industry from the early stage of industrial development. Practically speaking, this has also provided some help for the development of China's textile and garment industry. But today, China has already become a big country of textile and clothing, and the disadvantages of this kind of imitation and innovation have also been exposed. One is the habit of imitating others for a long time, which leads to the weakness of their R & D capability or basically not. The other is that the core technology due to the weakness of R & D capability is controlled by others. Thirdly, the most important point has led to the development of China's textile and garment industry, which has been stuck at low technology level. Objectively speaking, the lack of substantive innovation has made our country's dream of transforming from a big textile and garment country into a strong textile and garment power.
In addition, in terms of marketing methods, China's textile and garment enterprises have never been innovating in a more scientific way for decades. It is understood that the textile and garment enterprises including listed companies are still selling products in two chain stores, namely direct stores and franchised stores. In fact, this marketing mode has lagged behind and has potential risks. For example, there are not enough qualified salesmen and marketers to recruit enough, and there are no uncertain factors such as good reputation, the right shop front and so on, which may lead to the failure of the marketing plan.
People always wear it. clothes So, there will always be only bankrupt enterprises and no industry that has failed. The ebb tide, the survival of the fittest, and the elimination of market rules are only those who do not adapt to the development of the times. After this round of baptism, excellent textile and garment enterprises will stand out and usher in a broader space for development.
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