The Concept Of Traditional Feather Down Brand Is Coming Out At The End Of 9, And The Concept Of Season Is Getting Smaller And Smaller.

< p > high temperature has not yet receded, and the "half of the mountain" in Shanghai shopping malls has been occupied by autumn clothing, and even faster fashion brands even sell down garments.

Weekend visits found that summer clothing entered the final discount season, the new autumn feather also sold well on high temperature days, while the anti season promotion of the old down jacket made the lowest price of eighty percent off.

Insiders said that the extreme high temperatures did not postpone the autumn listing date this year.

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< p > < strong > 80% counters were occupied by autumn and winter /strong < /p >

< p > weekend visits to many shopping malls in Huaihailu Road found that although the room temperature was high, more than 80% of the a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand counters had been occupied by half of the "new autumn and winter".

Small suits, long sleeves, sweaters and other autumn and winter commodities are dazzling.

"These are new models just listed, not last year's inventory."

The shop staff explained to the reporter that the fall and winter clothing on the shelf is not the so-called "anti season promotion", but the original price.

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< p > it is interesting that some brands compete for market share and sell down garments regardless of high temperature.

The reporter saw in a fast fashion brand store in Nanjing West Road. With the word "new arrival", the down vest and hooded down clothes were placed in the most conspicuous place in the store, the prices were 299 yuan and 499 yuan respectively.

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< p > although it is hard to relate to the outdoor temperature of 40 degrees Celsius, it is known that the brand down jacket has been on shelves for two weeks, and the sales situation is quite optimistic.

"Many customers will first take advantage of the colors and styles."

The store staff told reporters that if a period of time later, some of the hot styles and colors will be broken, so no worry now no one to buy.

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< p > < strong > the traditional feather down brand is listed at the end of 9, < /strong > < /p >.

Less than P, compared with fast fashion brands, the market of traditional down garment brands will be late.

Liu Yuchao, director of sales of Jiling down clothing, told reporters yesterday: "this year's light and new autumn down sale time is basically the same as in previous years. It will be sold at the end of 9 and early October.

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< p > a person in charge of the clothing floor of a shopping mall told a reporter in Shanghai that although the extreme high temperature in this year and the duration lasted for a long time, the time of the autumn in Shanghai is relatively short, and the suppliers generally do not delay the time of autumn listing.

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< p > > in the Dragon City dream and the upper garment business hall, the reporter recently saw that many down jacket brands were discounted in the high temperature days, and some brands reached a minimum of eighty percent off.

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< p > "consumers who pursue classic styles are the most cost-effective now, because the new products of autumn and winter are not only small discount, but this year the general increase is about 20%-30%."

Liu Yuchao said that due to the influence of avian influenza, the rise of down raw materials is expected. The new product is expected to increase by about 40%-50% this year. However, many brands control the price adjustment due to the fact that the price of raw materials has dropped compared with the high point and the retail market is not optimistic.

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< p > industry insiders say that at present, the concept of clothing season is getting smaller and smaller.

And the off-season sales method for selling down clothing at high temperature is also a marketing way for consumers or brands to cater for some customers who like to drink "head cup of water".

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