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Professional Outdoor Brands Are Facing The Reality Of Being Differentiated By Traditional Sports Brands.
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201308/16/20130816092115.JPG "/" < > > "
Less than p years ago, outdoor sports products, which are still being carefully explored, have been fully revitalized in the past few years. Brands are rushing to show new products for buyers and businessmen from all over the world. In order to cater to the taste of young potential customers, outdoor brands are also changing the "a target=" _blank "href=" http://www.91se91.com/ "/a" to meet people's needs for outdoor life. < /p >
"P >" the domestic outdoor goods industry is in a high speed growth period. This Beijing international outdoor goods and equipment exhibition and Nanjing Asia Outdoor products exhibition, which have been successfully held in the first half of this year, have been confirmed. Although the development of outdoor products in China has only been over 10 years, its development speed is very fast, with an average annual growth rate of 48.9%. At present, the domestic consumer groups in the industry are in the enlightenment stage of outdoor sports. With the increase of consumption brought by the growth of GDP, the change of consumer interest, the abundant outdoor tourism resources in China and the vigorous development of outdoor tourism activities, it is estimated that in the next 5 years, the outdoor products market in China will remain at an annual growth rate of not less than 40%. < /p >
< p > < strong > the rise of the outdoor market < /strong > /p >
The Beijing international outdoor goods and equipment exhibition held in the first half of this year and the Nanjing Asia Outdoor Products Exhibition (P) strongly confirm the fact that China's outdoor products market is on the rise. As Mr. Jin Nanrun, a professor at the University of Korea in Beijing, who visited Jinjiang some time ago, said that China's consumer market was shocking, and the size of Quanzhou outdoor products companies exceeded their previous expectations. As in previous years, this year's outdoor brand Quanzhou Tianlun Tian, lion brand, tianpo Lun, San Fu Lai and so on continue to participate in the exhibition, take this opportunity to exchange experience with the vast number of outdoor sports friends and industry people, understand the industry and exchange views. < /p >
< p > huge consumption potential of the market has made many traditional sports brands such as Anta, Lining and 361 degrees have also set foot in outdoor products, and launched outdoor products series one after another. Professional outdoor brands are facing the reality of being differentiated by traditional sports brand. At the same price level, younger consumers are more likely to be attracted by fashionable "a target=" _blank "href=" http://www.91se91.com/ "fashionable dress" /a, while mature consumers prefer functional outdoor brands. Besides, price is also a key factor. Sports brand's low discount promotion also takes part of the outdoor brand's passenger flow. < /p >
< p > < strong > spanformation of marketing mode < /strong > < /p >
< p > China's mainstream outdoor brand sales in 2013 are expected to increase by 20%, compared with almost double sales in previous years. According to the report from the employee's office, the inventory of sales outlets in shopping malls and department stores in Beijing, Shanghai and other cities is in an excess state, and how to spanform them into a difficult problem for everyone in charge of enterprises when they compete for this market. < /p >
< p > as we all know, in the < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, most enterprises in the industry adopt the sales mode of the futures order meeting. Because a company's annual sales of 60% to 80% are sold by such futures orders. "Enterprises can not blindly seek big enterprises, so many enterprises in the market can be guided by buyers' needs and actively adjust the market." Quanzhou a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > service industry insiders Chen told reporters that the development of the traditional ordering method has developed to a bottleneck period. In the past, the mode of over reliance on wholesalers is no longer suitable for the development of the market today, and the marketing mode of "brand + retail" has become a new model for the development of shoes and clothing enterprises. It is a new direction for the development of shoes and clothing in Quanzhou to invest directly in the brand, directly facing the terminal consumer market and establishing a brand direct sales outlet. < /p >
< p > "this is based on the long-term development strategy of the enterprise, and is also responsible for the performance of consumers." Feng Shiling, director of footwear design of Fuxin Tianlun Tian (Fujian) outdoor sporting goods Co., Ltd., said that through product planning, store operation, providing a unified brand experience, improving supply chain and ordering mode to reduce costs and time to market, and more convenient access to timely and effective first-hand information, no longer through all levels of agents to convey consumer market information, which is conducive to feedback from consumers, providing advises for upgrading products. Tianlun Tian has opened more than 200 stores nationwide this year, including the traditional mode of joining agents, the mode of "brand + agent", and the mode of "brand + direct camp". "Every mode has its advantages and disadvantages. Opening a store is the only way for an enterprise to mature. It can not only interact positively with consumers, but also help enterprises understand the market and retail terminal dynamics and reduce inventory pressure for the first time." < /p >
< p > < strong > functional products are popular, < /strong > /p >
< p > in recent years, many traditional sports brands began to test the market of children's clothing. Outdoor brands are also reluctant to step down and follow suit. Columbia and Adidas have put forward the concept of family outing and have won many successful people. Some of Lining's agents have started trying to open outdoor stores for children alone. KingCamp has also launched colorful children's tents, children's outdoor folding beds and other products. Entering the children's clothing market is the performance of the whole industry in the future market segmentation, expanding the development space of the industry. < /p >
< p > during the interview, a "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "took a pair of shoes to check. When the reporter took a hand, she was surprised to find that the weight of the shoes became lighter. Feng Shiling told reporters that this is their harvest this year after the Beijing international outdoor supplies and equipment exhibition after a harvest, "light outdoor" concept is becoming a common product development concept within the circle. With the increase of outdoor sports consumption and the continuous improvement of quality, comfort becomes the first choice. While ensuring the functionality of products, "light" has become the trend of outdoor industry development. Many outdoor sports brands in Quanzhou have begun to lighten their weight on products, even or even accurately. Traditional outdoor products are generally cumbersome and are not suitable for long time sports, so reform is inevitable. < /p >
< p > "on clothing, we need to increase the function of waterproofing and radiation protection." Feng Shiling disclosed that the quality of the product is the core competitiveness, and only the products with hard quality can firmly grasp the consumers. "Light waterproof shoes are not enough, and the feet need to breathe inside, which is the core." For this reason, many outdoor suppliers in Quanzhou cooperate with Germany's new insurance company to devotes themselves to developing high-tech products that are windproof, waterproof and breathable. < /p >
< p > the outdoors costumes always give people the impression that they are close to nature, such as gray and green. However, in an outdoor display room in Quanzhou, the reporter has seen bold colors such as red and blue in this year's clothing. The designer said that the outdoor products are not only purely outdoor products, but also go deep into the daily life of consumers, and they are developing more and more in the direction of leisure. < /p >
Less than p years ago, outdoor sports products, which are still being carefully explored, have been fully revitalized in the past few years. Brands are rushing to show new products for buyers and businessmen from all over the world. In order to cater to the taste of young potential customers, outdoor brands are also changing the "a target=" _blank "href=" http://www.91se91.com/ "/a" to meet people's needs for outdoor life. < /p >
"P >" the domestic outdoor goods industry is in a high speed growth period. This Beijing international outdoor goods and equipment exhibition and Nanjing Asia Outdoor products exhibition, which have been successfully held in the first half of this year, have been confirmed. Although the development of outdoor products in China has only been over 10 years, its development speed is very fast, with an average annual growth rate of 48.9%. At present, the domestic consumer groups in the industry are in the enlightenment stage of outdoor sports. With the increase of consumption brought by the growth of GDP, the change of consumer interest, the abundant outdoor tourism resources in China and the vigorous development of outdoor tourism activities, it is estimated that in the next 5 years, the outdoor products market in China will remain at an annual growth rate of not less than 40%. < /p >
< p > < strong > the rise of the outdoor market < /strong > /p >
The Beijing international outdoor goods and equipment exhibition held in the first half of this year and the Nanjing Asia Outdoor Products Exhibition (P) strongly confirm the fact that China's outdoor products market is on the rise. As Mr. Jin Nanrun, a professor at the University of Korea in Beijing, who visited Jinjiang some time ago, said that China's consumer market was shocking, and the size of Quanzhou outdoor products companies exceeded their previous expectations. As in previous years, this year's outdoor brand Quanzhou Tianlun Tian, lion brand, tianpo Lun, San Fu Lai and so on continue to participate in the exhibition, take this opportunity to exchange experience with the vast number of outdoor sports friends and industry people, understand the industry and exchange views. < /p >
< p > huge consumption potential of the market has made many traditional sports brands such as Anta, Lining and 361 degrees have also set foot in outdoor products, and launched outdoor products series one after another. Professional outdoor brands are facing the reality of being differentiated by traditional sports brand. At the same price level, younger consumers are more likely to be attracted by fashionable "a target=" _blank "href=" http://www.91se91.com/ "fashionable dress" /a, while mature consumers prefer functional outdoor brands. Besides, price is also a key factor. Sports brand's low discount promotion also takes part of the outdoor brand's passenger flow. < /p >
< p > < strong > spanformation of marketing mode < /strong > < /p >
< p > China's mainstream outdoor brand sales in 2013 are expected to increase by 20%, compared with almost double sales in previous years. According to the report from the employee's office, the inventory of sales outlets in shopping malls and department stores in Beijing, Shanghai and other cities is in an excess state, and how to spanform them into a difficult problem for everyone in charge of enterprises when they compete for this market. < /p >
< p > as we all know, in the < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, most enterprises in the industry adopt the sales mode of the futures order meeting. Because a company's annual sales of 60% to 80% are sold by such futures orders. "Enterprises can not blindly seek big enterprises, so many enterprises in the market can be guided by buyers' needs and actively adjust the market." Quanzhou a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > service industry insiders Chen told reporters that the development of the traditional ordering method has developed to a bottleneck period. In the past, the mode of over reliance on wholesalers is no longer suitable for the development of the market today, and the marketing mode of "brand + retail" has become a new model for the development of shoes and clothing enterprises. It is a new direction for the development of shoes and clothing in Quanzhou to invest directly in the brand, directly facing the terminal consumer market and establishing a brand direct sales outlet. < /p >
< p > "this is based on the long-term development strategy of the enterprise, and is also responsible for the performance of consumers." Feng Shiling, director of footwear design of Fuxin Tianlun Tian (Fujian) outdoor sporting goods Co., Ltd., said that through product planning, store operation, providing a unified brand experience, improving supply chain and ordering mode to reduce costs and time to market, and more convenient access to timely and effective first-hand information, no longer through all levels of agents to convey consumer market information, which is conducive to feedback from consumers, providing advises for upgrading products. Tianlun Tian has opened more than 200 stores nationwide this year, including the traditional mode of joining agents, the mode of "brand + agent", and the mode of "brand + direct camp". "Every mode has its advantages and disadvantages. Opening a store is the only way for an enterprise to mature. It can not only interact positively with consumers, but also help enterprises understand the market and retail terminal dynamics and reduce inventory pressure for the first time." < /p >
< p > < strong > functional products are popular, < /strong > /p >
< p > in recent years, many traditional sports brands began to test the market of children's clothing. Outdoor brands are also reluctant to step down and follow suit. Columbia and Adidas have put forward the concept of family outing and have won many successful people. Some of Lining's agents have started trying to open outdoor stores for children alone. KingCamp has also launched colorful children's tents, children's outdoor folding beds and other products. Entering the children's clothing market is the performance of the whole industry in the future market segmentation, expanding the development space of the industry. < /p >
< p > during the interview, a "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "took a pair of shoes to check. When the reporter took a hand, she was surprised to find that the weight of the shoes became lighter. Feng Shiling told reporters that this is their harvest this year after the Beijing international outdoor supplies and equipment exhibition after a harvest, "light outdoor" concept is becoming a common product development concept within the circle. With the increase of outdoor sports consumption and the continuous improvement of quality, comfort becomes the first choice. While ensuring the functionality of products, "light" has become the trend of outdoor industry development. Many outdoor sports brands in Quanzhou have begun to lighten their weight on products, even or even accurately. Traditional outdoor products are generally cumbersome and are not suitable for long time sports, so reform is inevitable. < /p >
< p > "on clothing, we need to increase the function of waterproofing and radiation protection." Feng Shiling disclosed that the quality of the product is the core competitiveness, and only the products with hard quality can firmly grasp the consumers. "Light waterproof shoes are not enough, and the feet need to breathe inside, which is the core." For this reason, many outdoor suppliers in Quanzhou cooperate with Germany's new insurance company to devotes themselves to developing high-tech products that are windproof, waterproof and breathable. < /p >
< p > the outdoors costumes always give people the impression that they are close to nature, such as gray and green. However, in an outdoor display room in Quanzhou, the reporter has seen bold colors such as red and blue in this year's clothing. The designer said that the outdoor products are not only purely outdoor products, but also go deep into the daily life of consumers, and they are developing more and more in the direction of leisure. < /p >
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