Analysis Of Economic Operation Of Garment Industry In The First Half Of 2013

< p > in the first half of 2013, the global economy showed signs of recovery. However, the euro area economy still grew sluggish and dragged the global economic recovery. In the first half of this year, China's economy grew by 7.6% over the first half of last year, down from 7.8% in the first half of last year.

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< p > overall, in the first half of 2013, China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the operation of the industry was basically stable.

The efficiency of Enterprises above designated size increased steadily, but affected by factors such as domestic and foreign market, factor of production cost, exchange rate and other factors, the profit margins narrowed, the deficit area widened, and polarization became more obvious.

Clothing exports continued to grow and the growth rate dropped.

Traditional market demand has partially recovered, but China's share has declined, while exports to emerging markets have maintained a substantial growth.

In the domestic market, the market scale continued to expand and the growth rate slowed down.

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< p > < strong > consumption < /strong > /p >

< p > < strong > the scale continues to expand and the growth rate slows down < /strong > < /p >.

< p > in the first half of 2013, domestic clothing sales grew steadily, and the market scale continued to expand. However, the overall economic growth slowed down.

The growth of the second tier market is relatively slow, and the growth rate of the three or four line market with a large volume is obviously higher than that of the second tier market, showing strong vitality.

At the same time, apparel network sales still showed strong growth momentum, and sales of major categories increased significantly year-on-year.

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< p > 1. Overall situation: the market scale continues to expand, but the growth rate slows down and the price increases steadily.

According to the National Bureau of statistics, in 2013 1~6, the total retail sales of consumer goods totaled 110764 billion yuan, up 12.7% over the same period last year, and the growth rate dropped 1.7 percentage points over the same period last year, down 1.6 percentage points from the previous year.

Among them, the retail sales of Enterprises above Designated Size (unit) amounted to 55251 billion yuan, an increase of 10.5% over the same period last year, down 4.4 percentage points from the same period last year.

The total retail sales of consumer goods and clothing increased by 11.7% over the same period last year, down 4.7 percentage points from the same period last year.

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(P style= "text-align: center" > 2010) the monthly growth of consumer goods and clothing retail sales (%) < /p >

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< p > from the price point of view, according to the National Bureau of statistics, in 2013 1~6, the retail price of clothing commodities nationwide increased by 2.3% over the same period last year, down 1 percentage points from the same period last year.

Clothing consumer prices rose 2.4% over the same period last year, down 1.1 percentage points from the same period last year.

Among them, the price of clothing rose by 2.5%, while the price of "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a" increased by 1.6%.

In 2013, the producer price of clothing manufacturers in 1~6 increased 1.3% over the same period last year, down 1.2 percentage points from the same period last year.

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< p > overall, the sales price of clothing products tends to be stable, and the rate of factory price rises is relatively clear.

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< p style= "text-align: center > > 2011 to date the change of clothing consumer price index < /p >

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< p > two, according to the market level analysis: the sales of clothing sales of large retail enterprises in a second tier market are slowing down obviously; the three or four line market shows strong vitality.

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< p > the growth rate of the second tier market is slowing down.

According to the statistics of the China National Business Information Center, in 2013 1~5, the retail sales of clothing commodities of hundreds of key large retail enterprises increased by 5.79% over the same period last year, and the growth rate slowed down by 4.8 percentage points over the same period in 2012.

Retail sales of all kinds of clothing increased by 1.33% over the same period last year, and the growth rate increased by 1.84 percentage points over the same period in 2012.

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< p > three or four line market shows strong vitality.

In 2013 1~5, China's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "industrial association circulation branch of the 40 units of the total turnover of 268 billion 755 million yuan, an increase of 10.92% over the same period last year.

Among them, the total turnover of clothing professional market was 134 billion 355 million yuan, an increase of 12.15% over the same period.

The growth rate is obviously higher than that of the second tier market, showing strong vitality.

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< p > three, according to category analysis: Men's suit children's wear increased considerably.

According to the statistics of the China National Business Information Center, in 2013 1~5, the major retail enterprises in the country sold 198 million kinds of clothing, a slight increase of 1.33% over the same period last year, but the growth of men's suits and children's wear was relatively large, and the growth rates increased by 9.22 and 9.73 percentage points respectively over the same period last year.

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< p style= "text-align: center" > sales volume of main clothing categories of major retail enterprises in the country in 2013 1~5 < /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201308/16/20130816083727_sj.JPG "/" < < > >

< p > four, network sales maintained substantial growth.

In the first half of the year, apparel network sales still showed strong growth momentum, and sales of all major categories increased significantly year-on-year.

Taobao data show that in 2013 1~5 months, sales of men, women, children, underwear and sportswear increased by more than 58% year-on-year. < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Accessories grew by 155.06% over the same period last year.

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< p > < /p >.

< p > < strong > export > /strong > /p >

< p > strong > export growth rate dropped < /strong > < /p >

< p > China's clothing exports have maintained growth and the demand for the traditional market has partially recovered. However, affected by the overall demand and the competitiveness of the garment industry in Southeast Asia and other factors, the export growth rate has dropped, and the traditional market share has decreased, but exports to emerging markets have maintained a substantial increase. The import volume of clothing has increased year by year, and the import from ASEAN countries has increased significantly.

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< p > strong > export: maintain growth, the growth rate of the emerging market is obviously less than /strong > /p >

< p > recent statistics released by the world trade organization show that the import and export volume of global merchandise trade decreased by 0.44% and 0.03% respectively in the first quarter, indicating that global trade activities are still weak.

However, according to the customs statistics of China, in 2013 1~6, China's clothing and accessories exports totaled $76 billion 561 million, an increase of 13.4% over the previous year, a 5.9 percentage point increase from 19.3% in the first quarter, and a total of 14 billion 280 million garment exports, representing an increase of 7.08% over the same period last year.

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At the same time, China's clothing exports to the traditional market and export volume still maintained growth, but the volume growth slowed down, the growth of exports mainly came from the price growth, the proportion of the traditional market exports accounted for the total exports of clothing in the country is decreasing.

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< p > strong > Import: the increase in import amount and quantity is obviously less than /strong > /p >

< p > according to Chinese customs statistics, in 2013 1~6, China's clothing and clothing accessories imported $2 billion 464 million, an increase of 17.96% over the same period last year.

The number of clothing imports was 149 million, an increase of 26.75% over the same period last year.

The unit price of imports dropped by 7.12%.

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< p > < strong > production < /strong > < /p >.

< p > < strong > production increased slightly, and the growth rate dropped significantly over the same period < /strong > < /p >

< p > 2013 1~6 months, the output growth rate of garment enterprises above Designated Size declined compared with the same period last year, due to the overall demand.

According to the National Bureau of statistics, in 2013 1~6, garment enterprises above Designated Size completed 12 billion 454 million garment production, an increase of 0.55% over the same period last year.

Among them, 6 billion 458 million woven garments and 5 billion 995 million knitted garments, respectively, were 3.72% and -2.64% compared with the same period in 2012.

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< p > according to the statistics of National Bureau of statistics, over the past three years, the output growth of garment enterprises above designated size has dropped from 17.68% in the first half of 2010 to 0.55% in the first half of 2013. From the same period, the output growth of garment enterprises above Designated Size in the first half of 2013 has dropped 7.18 percentage points compared with the same period in 2012, which has dropped 11.96 percentage points compared with the same period in 2011.

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< p > < strong > polarization tends to be obvious < /strong > < /p >.

< p > enterprise efficiency keeps growing, but profit margins are narrowed by factors such as domestic and foreign market, factor of production cost and exchange rate.

The scale of the enterprises above designated size is basically normal, and the overall benefit has increased steadily. However, the deficit has been widened and the polarization has become more obvious.

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< p > strong > 1. Enterprises above Designated Size: the overall benefit has increased steadily, but the deficit has expanded.

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< p > according to the statistics of the National Bureau of statistics, in 2013, 14799 enterprises in the clothing industry above the scale (main business income of 20 million yuan and above) in 2013 reached 696 billion 296 million yuan, the total business income increased by 13.23%, and the total profit was 36 billion 885 million yuan, up 15.05% over the same period last year.

The profit margin of the industry was 5.30%, an increase of 0.08 percentage points from the same period in 2012.

There were 2842 loss making enterprises, with a deficit of 19.20%, an increase of 0.05 percentage points over the same period in 2012.

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< p style= "text-align: center > > 2012 to date, the income, profit and cost growth rate of garment enterprises above Designated Size (%) < /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201308/16/20130816083731_sj.JPG "/" < < > >

< p > the profit level of garment enterprises above designated size is basically stable.

According to the National Bureau of statistics, in 2013 1~5, the total business revenue and profit of garment enterprises above designated size increased by 13.23% and 15.05% respectively, and the growth rate increased by 1.32 and 4.92 percentage points respectively over the same period in 2012.

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< p > at the same time, rising costs still exert pressure on corporate earnings.

In 2013 1~5, the main business cost of clothing enterprises above designated size increased by 13.34% over the same period last year, 1.73 percentage points higher than the same period in 2012, and gross margin of sales was 15.65%, 0.08 percentage points lower than the same period last year.

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< p > 2013 1~5 months, in the 5 provinces of Eastern Guangdong, Fujian, Zhejiang, Jiangsu and Shandong, the gross profit margin of the enterprises above the scale of Fujian and Shandong increased by 0.16 and 0.23 percentage points respectively, while the gross profit margin of the other three provinces decreased slightly compared with the same period last year.

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< p > because of the enlargement of deficit and the increase of deficit, the benefit of enterprises will be polarized.

With the steady growth of overall profits, the number and loss of loss making enterprises in garment enterprises above Designated Size have also increased, showing that the polarization of business benefits is more obvious.

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< p > according to national statistics, in 2013 1~5, the loss of Enterprises above the garment industry was 19.20%, an increase of 0.26% over the same period, and the number of deficit enterprises increased by 4.22% compared to the same period last year. The amount of losses increased by 23.40% over the same period last year.

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Enterprises below P > strong > two and below scale: the main economic indicators are obviously down, and the pressure is greater.

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< p > China Garment Association tracks Huangshi, Pulandian, Taoyuan, Hai Yu, Xi Liu, Pinghu, Jintan and other garment industrial clusters. In the first half of 2013, the major economic indicators of garment enterprises below scale declined significantly, and there was a big gap between the efficiency and the above scale enterprises.

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< p > clothing enterprises under the scale of small volume and weak ability to resist risks have a great pressure on the overall operation under the influence of fewer employees, higher labor costs and heavy tax burden.

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< p > from the data of 30 garment enterprises below the scale studied by the China Apparel Association, the main business income of 30 undersized enterprises increased by 5.55% over the 2 quarter of 2013, and the growth rate was obviously lower than that of Enterprises above designated size. The total profit volume continued to be a loss, but the deficit was slightly narrowed.

The total number of employees dropped by 2.64% compared with the same period last year, and the operating rate decreased by 0.65% compared with the same period last year. This shows that the problem of recruitment and employment is still troubling enterprises. While the number of workers is decreasing, the total wages of employees increased by 10.55% over the same period last year. This shows that the rise of costs, especially the increase in labor costs, is a great pressure on clothing enterprises, especially small and medium-sized enterprises.

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< p > < /p >.

< p > < strong > investment > /strong > /p >

< p > < strong > the number of new construction projects has maintained an increase of < /strong > /p >

< p > the scale of garment industry investment continues to expand.

According to the National Bureau of statistics, in 2013 1~6, China's clothing industry above Designated Size Enterprises actually invested 130 billion 603 million yuan, an increase of 18.59% over the previous year, 4336 construction projects, an increase of 2.41% over the same period, and 1531 completion projects, an increase of 8.74% over the same period last year.

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< p > from the perspective of new projects, in 2013 1~6, 2701 newly started projects of clothing enterprises above designated size increased by 2.5% over the same period last year.

The eastern region is still a key investment area for new construction projects, accounting for 55.01% of the total number of new projects in the country, and 35.14% and 9.85% of the central and western regions respectively.

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< p > compared with the same period last year, in 2013 1~6 months, the number of new projects in garment enterprises above Designated Size in the western region increased faster than that in the central and eastern regions, indicating that the regional structure of the industry investment continued to adjust, and more investment was concentrated in the western region.

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< p style= "text-align: center > > 1~6 2013. The growth rate of newly started projects in the garment industry above Designated Size in the eastern and western regions is less than /p.

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