Vintage Jeans Store Has Considerable Profit Margins.

< p > "although I am a cowboy, I only drink milk in bars. Why not drink beer, because beer hurts the body..."

This is a lyric of Jay Chou's busy cowboy. Maybe the cowboy is far away from us, but the jeans are beside us.

Today, jeans have become popular a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, 100 thousand to 200 thousand of the investment can be large and small, store is endless, but don't look at small investment, want to open a good cowboy store is not easy, Ji'nan entrepreneur Song Aizhi only half a year after losing profits, she concluded: supply, promotion and decoration is the three magic weapon to open the jeans store.

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< p > < strong > operating well, the profit can reach 40% < /strong > < /p >.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > jeans "/a" has become the eternal classic of fashion. Men, women, old and young love it.

Especially jeans, whose wardrobes aren't many? That's the charm of jeans.

Of course, the industry with large consumer market is always tempting entrepreneurs. The number of jeans stores in the streets of the provincial capital is really huge. Whether it's a bustling business district or a small street lane, there are always one or more jeans stores.

According to the interview, most of the denim clothing shops are personalized decoration, just like the personalized design of clothing itself, attracting customers continuously.

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< p > Song Aizhi is a Ji'nan Zhong Gong man. It is not a long time to do jeans business. Only a year, her investment is very large. The more than 100 square meter gate room, more than 50 square meter warehouse, up to hundreds of denim suits, has been paid for a year. She has opened this < a href= "http://www.91se91.com/news/" > denim clothing store < /a > invested about 200000 yuan.

She said that the industry can start to be bigger or smaller. If you want to invest less, it will be very simple. Twenty or thirty square meters of the first floor house can be opened, and the rent will be settled for three months. The way to reduce the inventory pressure is to reduce the stock pressure. About 100 thousand yuan will be able to open a denim clothing store.

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How long will it take to invest p? One hundred thousand yuan? In the interview, Song Aizhi said that as long as the price and style suitable for the local market were found, the profits of a denim suit could be 40% if the business was in proper condition.

According to the location reporter of song AI Zhi, the average price of the jeans is about 100 yuan, about seven or eight entries in one style, and the profit is basically above 30%. In the peak season, the sales volume is about twenty per day. This figure is still increasing. According to the latest calculation, the market will explore for half a year and profit for half a year.

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< p > < strong > 20% spent money on decoration > /strong > /p >

< p > business has not been plain sailing. Song Aizhi has gone through a long lost half year and spent money to buy lessons.

The reason for losing money is Song Aizhi's analysis: he did not find a good source of goods and did not have a good time to promote sales.

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< p > now the decoration of the shop has spent nearly 40 thousand yuan on Song AI Chi, which accounts for nearly 20% of the cost of the investment.

"The ancient bronze" a href= "http://www.91se91.com" clothes hanger < /a "is custom-made in the shop.

Song Aizhi told reporters that now there are more and more shops selling jeans, and the competition of the new stores that are going along the homogenization route is too competitive.

She said that the majority of cowboys or young people were chasing their personalities. At the beginning, her shop was too ordinary to be attractive. After redecorating with retro elements, the flow rate was improved.

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< p > at the same time, in the process of operation, Song Aizhi also made price positioning for the local market, and promoted sales according to different seasons.

"Sourcing and redecorating are things that you can do with energy, strength, time and money. I think the most difficult thing is to divide the right time to promote sales."

Song Aizhi told reporters that in the first half of the year because of the loss, not only did the hardware fail, but also the sales promotion software did not catch up. "When I was supposed to promote the new model, I was still selling at the original price. After the sales promotion was over, I only promoted the new style shelves." a href= "http:// www.91se91.com" > the garment industry < /a > is to race, and lose the whole market at a later stage.

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