Fashion Week Becomes A Booster For Garment Industry Upgrading

< p > Fashion Week is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes >, "leather" and other brands or "less", "designer".

Every year, the major fashion brands choose to launch the next season's new products in advance on the authoritative fashion week, accept customers' booking for mass production, and hope to get the affirmation of the authoritative industry and the publicity of the mass media.

Usually dynamic conferences are mainly focused on small works static exhibition and popular trend lectures, seminars and other activities.

The fashion industry centered on the garment industry is a booster for the development of urban economy and culture and a direct embodiment of the comprehensive economic strength of the whole city. The hosting of fashion week has played an important engine role in upgrading the garment industry in Guangdong.

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< p > the first part is "a href=" http://www.91se91.com/news/index_c.asp "> Fashion Week < /a > status < /p > at home and abroad.

< p > in the development process of western modern industry, through continuous interaction and integration, five fashionable cities with distinct regional characteristics and cultural personalities were finally formed: New York, France, Paris, London, Italy and Tokyo.

All five cities are exceptionally high developed and internationally influential cosmopolitan cities.

In these cities, the fashion industry has become a pillar industry in the local and even the country, and fashion week has become the carrier of fashion trend.

The fashion week is, to a large extent, a symbol of fashion oriented discourse right dominated by clothing.

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< p > the world's five fashion week is held below /p.

< p > Fashion Week name is < /p >.

< p > the venue of the city is established < /p >.

< p > time has been held for a number of years. The maximum number of activities per session is less than /p.

< p > Paris fashion week Paris Louvre 197342 year two 91 < /p >

< p > New York fashion week New York Lincoln center 194372 annual two session 45 < /p >

< p > Milan fashion week Milan center 197936, two, 72, < /p >

< p > London Fashion Week Somer House198430 in central London, the two annual 65 < /p >

< p > Tokyo fashion week Tokyo Japan International Exhibition Center 198555 annual two session 51 < /p >

Since November 1985, the first fashion week in Japan was held in Tokyo, which opened the prelude to the fashion week in Asia. After that, China Fashion Week, Seoul fashion week, Guangdong fashion week, Shanghai fashion week, Qingdao international fashion week, Haixi international fashion week and other fashion week were launched. After years of efforts, they have gained popularity and influence in different regions.

In particular, Guangdong fashion week has become the largest and most dynamic fashion week in Asia after its 14 accumulation. It is forward-looking in fashion and strong in industry guidance. It is known as the international fashion a target= "_blank" href= "http:// www.91se91.com/", which is guided by production and consumption, and has the function of weathervane.

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< p > the formation of the influence of the five global fashion week stems from the historical accumulation of the industry, but it is also inseparable from the local government's efforts. The governments of the world fashion capital of Paris, London, Milan, Tokyo and New York are all strongly supporting the development of < a href= "http:// www.91se91.com/news/" > the apparel industry < /a >.

Tokyo's support for fashion week is particularly prominent.

In order to effectively build a platform for the promotion and promotion of Japanese clothing, in 2007, the Japanese fashion Strategy Conference Committee specially established the Tokyo fashion week promotion agency. Since then, the Japanese government has allocated 600 million yen (RMB 49 million yuan) each year for the continuous activities of the Tokyo fashion week in Japan, helping enterprises to tap and cultivate professional talents in clothing, and strengthen the communication and cooperation between domestic a target= "_blank" href= "http://www.91se91.com/" and "textile /a", so as to form synergy effect.

In addition, Japan has also established a well-developed fashion education system, which accounts for 0.3% of the country's population and has received professional education in clothing.

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< p > at present, all major clothing provinces in China attach great importance to promoting the pformation and upgrading of < a href= "http://www.91se91.com" > the garment industry < /a >. Beijing, Shanghai, Hangzhou, Dalian and Quanzhou have specially formulated the clothing industry policy.

For example, Shanghai has compiled the "outline for the construction of the international fashion culture center in Shanghai", and proposed to adjust the structure of Shanghai's traditional clothing industry and achieve leaping development. Beijing has released the plan to promote the development of Beijing's fashion industry and build the "fashion capital" plan, and put forward that Beijing should be built as a central city to guide the development of Chinese clothing.

Comparatively speaking, Guangdong is relatively deficient in clothing province.

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< p > < strong > second part of fashion week analysis of industrial pformation and upgrading function < /strong > < /p >

< p > < strong > 1, promote creative design < /strong > /p >

Toffler, a famous American futurist, said that whoever occupies the commanding heights of creativity can control the world. P

The idea of dominating the business lifeline of twenty-first Century will be creativity, which corresponds to the clothing industry, that is, business innovation and product design.

It is estimated that the profit distribution on the clothing value chain is: Design accounts for 40%, marketing accounts for 50%, and production accounts for 10%.

Obviously, in the global apparel value chain, design and marketing are at the high end of the value chain, while production and processing are at the low end of the value chain.

Creative design is the booster of improving the contribution rate of science and technology, the contribution rate of brand, and changing the growth mode. The cultivation of famous teachers' brand will help to improve the level of creative design and promote the development of creative economy.

In recent years, China's Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu and other central cities have begun to accelerate the development of creative industries, and the creative industry will be the main goal of the next round of urban competition.

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P fashion week, with the purpose of promoting brand culture and displaying creative design, focuses on the high-end resources of clothing design, and has a significant role in promoting brand promotion, cultivating famous teachers, and developing new products.

For example, in the Guangdong fashion week of the past year, the activities of "Guangdong top ten a target=" _blank "href=" http://www.91se91.com/ "> Fashion Designer < /a > selection activities", "clothing buyer contest", "Guangdong fashion design exhibition", "Guangdong garment industry pformation and upgrading technology exhibition" and the "governor Cup" costume design special event to be held this year have played an important role in promoting the business innovation and product design of garment industry.

In particular, the annual "ten best selection" is in the top position of Pyramid fashion design talent cultivation system in Guangdong province. After the first twelve sessions, it has established an irreplaceable authority in Guangdong < a href= "http://www.91se91.com" > clothing industry < /a >, and played an important role in promoting the development of Guangdong garment design industry.

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< p > < strong > two, leading the fashion trend < /strong > < /p >.

< p > fashion trend is a social phenomenon that is recognized by most people in certain space and time and becomes fashionable.

Fashion trend research is a comprehensive behavior integrating culture, social psychology, economy, science and aesthetics. It adopts the popular prediction to intervene and guide the use of consumer goods.

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< p > the developed countries in the world attach great importance to the research of fashion popularity and forecast. Fashion week has become a platform for regularly issuing fashion trends and disseminates with the help of media force to guide production and consumption.

In recent years, the role of Guangdong fashion week in the trend of "guiding the fashion trend" has been increasing steadily. The international eco-environmental friendly fiber oriented publication, the fashion trend of sub category fashion and the international fabric color trends have been playing an important role in the production and consumption of clothing, which is conducive to the image building of Guangzhou's "international fashion city".

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"P > < strong > three, stimulating the conference and exhibition economy < /strong > /p >

< p > Fashion Week, as a concentrated exhibition of clothing and related fashion products, its exhibition directly promotes the vigorous development of many modern service industries, such as graphic design, packaging design, performance, music, animation, film and television production, media, logistics, department stores and so on. The festival regulation effect brings increased flow of people, and plays an indirect role in promoting other areas such as catering, accommodation, pportation, tourism, entertainment and other economies, and its movements are much larger than the general exhibitions.

At the same time, it promotes the highly integration of garment manufacturing industry and modern service industry, accelerates the development of modern urban garment industry, helps to strengthen the functions of the central city, enhance the core competitiveness and radiation power of the regional industry.

Referring to < a href= "http://www.91se91.com > > London Fashion Week < /a > statistics, 50 T shows, 300 designer participation and 5 million pounds of public relations investment in a fashion week will directly generate more than 100 million pounds, and create a direct value of 20 million pounds for the British economy, attracting media reports from all over the world and bringing 50 million pounds of intangible assets to London.

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< p > the Guangdong fashion week, which is located in the capital of Guangzhou Province, is the main venue for all the elements of the apparel industry chain. Fiber enterprises, fabric enterprises, garment enterprises, apparel enterprises, fashion designers, experts and scholars, media, industrial clusters, clothing associations, clothing market, fashion information institutions, clothing education institutions, department stores, distributors, agents, franchisees and so on gather together.

During the activity period, the daily average passenger flow volume of Liuhua business circle increased by 20%, reaching 360 thousand passengers. The total paction volume reached by the industrial cluster, enterprise, professional market and designer participating in fashion week exceeded 10 billion yuan.

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< p > < strong > four, promoting international communication < /strong > /p >

< p > Europe and America < a href= "http://www.91se91.com" > clothing economy < /a > ahead of China, and the trend of research and analysis is relatively mature.

For example, Paris and Milan clothing festivals carry out fashion color research in the form of seminars, forums and other forms of life, and publish fashion trends two times a week on fashion week.

Domestic fashion trend research is relatively backward, most enterprises grasp the trend of fashion basically from the imitation and follow the trend of foreign trends.

Therefore, frequent and effective international dress culture exchange is of great significance for promoting the research of fashion trend in China and guiding enterprises to accurately grasp the fashion trend.

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< p > Guangdong Fashion Week activities "international fashion collection" every year will invite garment brands and famous designers from developed countries and regions of the United States, Korea, Japan, France to come to Guangzhou to hold a clothing conference to strengthen the cooperation between Guangdong garment enterprises and international garment industry.

This year, many "European and American fashion trends" and "Japan and Korea fashion trends" have been held many times. Fashion week has become the bridgehead for foreign designers and brands to enter the Chinese market.

Japan's Mitsui Industry Association, the Seoul East Gate Fashion Town SAR and the Sino US clothing Exchange Center have recommended local brands to hold fashion shows on fashion week, which fully reflects the increasing international influence of Guangdong fashion week.

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