Zhao Ping: Consumers Should Rationally Deal With Fast Fashion Products.

Sometimes, buying fast fashion is like wearing a red dance shoes Knowing clearly the quality is general, but can not withstand the temptation of low price, one after another, constantly buying, and constantly upgrading.

In fact, in the developed countries of Europe and the United States, buying fast fashion goods is regarded as a consumer behavior that destroys environmental resources and is not promoted.

Zhao Ping, deputy director of the Consumer Economics Research Institute of the Ministry of Commerce, said: "from the point of view of environmental protection and sustainable development, this concept of consumption is not advocated in developed countries. Because the quality of fast fashion products is not high, people keep buying and throwing. " Too much elimination frequency results in excessive solid waste, resulting in great environmental and resource pressure.

Statistics show that China's urban refuse increases by an average of 8.98% per year, and the annual output of domestic refuse is about 1.8 billion tons. By 2030, the total annual output of urban refuse will reach 4.09 billion tons.

Among them, domestic waste accounts for the majority. In 2011, Beijing produced 6 million 349 thousand tons of municipal solid waste, an average of 17 thousand and 400 tons per day. Only in Beijing, Haidian District, the daily life garbage amounts to 2500 tons.

Zhao Ping believes that consumers need to be more rational. Fast fashion Commodity.

For consumers, "fast fashion goods are low in price, but the total volume of purchases is large and fast. In fact, the total consumption expenditure is quite expensive compared with those of durable high-quality goods."

Durable consumer goods are corresponding to fast fashion, with relatively high quality and relatively high prices, which can be used for many years after purchase. "The same money is to buy a pile to throw away at any time. clothes Or to buy goods that can be reused and of higher quality? "Zhao Ping thinks, obviously, the latter can highlight the quality and taste of life.

In fact, too many "junk clothes" have become the burden of many urban women.

For the society, we should encourage consumers to buy durable consumer goods from the perspective of sustainable consumption.

"On the one hand, there should be corresponding public welfare activities to promote sustainable consumption and consumption behavior." Zhao Ping said, "we should pay attention to the lifestyle and consumption patterns of consumers, and guide the public to reduce the pressure of environmental resources." "On the other hand, it can also collect fees for disposal of municipal solid waste, which, to some extent, restricts some consumers from dumping, and encourages them to consider the durability of goods when they buy."