New Advertising In August 8Th

If you choose the Chinese men's clothing brand in Le Louvre Museum and lead the Chinese jacket to the world, if you use these two slogans to make "street Guessing", I believe that most people will not hesitate to blurt out: "power boss".

But with the Olympic Games approaching, the TV ads will be updated.

The reporter learned from the Limited by Share Ltd, which is completely different from the brand's previous style, that the new advertising film, which is completely different from the brand, has been released recently and will be officially launched on the opening day of the Beijing Olympic Games in August 8th.

"Strong man", a warm man, learned that the new advertising film of "power fighter" was set in Shanghai, and was creatively designed by the strength creative team, and invited the production team of Taiwan to come and shoot.

"The new ads will show the different aspects of men in life," he said. "We will see a gentle man."

In the chat with reporters, Hong Zhongxin, President of the strong men's Clothing Co., Ltd. revealed.

The company's planning department showed reporters a video clip of the new advertising video: his son saw him off at the station, but his father didn't say anything. He just turned and walked forward, and his hands clenched his fist and gave his son an encouraging figure.

The bottom left side of the picture always shows the words "strong man's men focus on jacket for 28 years".

This is only a small part of the new advertisement.

According to the introduction, the new advertising of the new strong driver has taken a series of 4 advertising films, showing different versions of "strong men" between "husband and wife", "father son", "parent child" and "brother".

"Previous advertisements emphasize more about our products and emphasize our strength, but we have been advocating" win win ", and we must occupy the minds of consumers in the future competition. Emotional resonance is very important.

Last November, when the new LOGO appeared in the Olympic Games, it was marked by the "sky high" price of 89 million 440 thousand yuan, which was introduced by CCTV to the Olympic Games.

Lian Jin, vice president of the company, told reporters that the new advertising film was "tailor-made" for the Beijing Olympic Games.

"New ads, a series of 4 commercials, each time 15 seconds.

This time depends on the length of our Olympic advertising.

At that time, the 4 advertisements will be circulatory every day during the Olympic Games.

He said.

Since it is an advertising film for the Olympic Games, why not add some "Sports" elements?

"We believe that advertising films during the Olympic Games will certainly not lack such elements as sports spirit and enterprising struggle, so we try to avoid them."

"It's like listening to music, listening to more rock and roll, and occasionally a quiet little tune," he continued. "Maybe it's more impressive."

In recent days, LOGO has announced millions of new designs.

With the new advertisement of the new strong fighter on the CCTV during the Olympic Games, the new LOGO will also appear with the advertising film at this important moment.

Although it is made for the Olympic Games, it is clear that the new commercials will not only be broadcast during the Olympic Games, but will become the main driver of image promotion in the future.