Nike Brand CEO Retired 2014 Top Management Team Faces Strategic Change

< p > < strong > < a > href= > http://sjfzxm.com/news/index_x.asp > > Nike < /a > recently, it is said to be part of its long-term organizational strategy < /strong > /p >

< p > the domestic sporting goods industry seems to have never been able to get out of the cold winter.

Earlier, the local sports brand issued a business warning of 31st degree, which reported a significant decline in the first quarter of this year. It is expected that the net profit in the medium term as of June 30th will be significantly affected.

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Less than P, it should be noted that the order of 2013, which was held recently, was reduced by about 17% compared with the previous winter order.

In response, the 31st degree responded that the main reason for the change in net operating performance was the sharp reduction in orders due to the recent orders, increased production costs and increased competition, resulting in a decline in gross margin of the group and the expiration of all tax concessions enjoyed in the past, leading to an increase in the effective tax rate.

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< p > in fact, several local sports brands announced recently that orders decline and profit decline are still common phenomena, and the road to recovery is still far away.

The order volume of XTEP's order meeting in the fourth quarter of 2013 (at wholesale value) dropped by about 15%-17% compared with the same period in 2012.

The order amount of Anta's order meeting in the fourth quarter of 2013 (calculated at wholesale value) also dropped by 5%-15% compared with the same period last year.

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< p > < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > analyst Ma Gang said: "sports brand growth is more difficult.

First of all, the main business of these sports brands is sportswear < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, but now the trend of consumer choice has changed, the frequency of sportswear shoes has dropped a lot compared with the previous two years, and consumer demand has shifted to his market.

In addition, the whole industry has entered a mature period, and enterprises are also expected to grow as they did in the past few years. Enterprises need to withdraw from the market or be merged to make room for the market, that is to say, the industry needs to shuffle.

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< p > Nike has announced that it will retire in January 2014 as Charlie Denson, the CEO of the company's brand and has 34 years of brand experience since 2006.

In announces the Denson retirement decision, the company also announced the strategic change of the top management team as part of its long-term organizational strategy (adjusting the business to continue to drive growth).

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< p > these changes reflect the importance of the company to consumers, and serve consumers better by accelerating innovation, improving design, achieving excellent products and marketing, optimizing market entry strategies, and paying more attention to supply chain and production capacity.

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"P", since July 1, 2013, Trevor Edwards, executive vice president of brand and category management, will become the new Nike brand president, leading all categories and regional business departments, Jordan brand, extreme sports business (including Hurley International LLC), digital sports department and brand management all over the world.

The team will report to Edwards and will organize an integrated market through effective organization. Now it will include Nike's wholesale, retail and e-commerce businesses.

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Eric Sprunk, the current executive vice president of marketing and product division, will serve as chief operating officer of Nike, leading the company's production, sourcing, IT and procurement business. P

In this position, Sprunk will continue to be responsible for the company's efforts to promote supply chain innovation.

Hans van Alebeek will remain the executive vice president of the global operations and technology department and report to Sprunk.

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Jeanne Jackson, head of the direct consumer facing department, will serve as the president of product and marketing department, leading Nike's product engine and marketing. P

Jackson will be responsible for promoting all footwear, a target= "_blank" href= "http://www.91se91.com/", apparel /a and equipment development strategies and leading product marketing for the global market.

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< p > Thomas Clarke, the current president of the new business development department, will be president of the innovation department.

He will lead Nike's advanced product innovation team and sustainable business and innovation team.

Hannah Jones will continue to serve as vice president of sustainable business and innovation, reporting to Clarke, and will continue to report to Parker on policy issues related to sustainability and labor behavior.

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< p > Edwards, Sprunk, Jackson and Clarke will report directly to Mark and Parker, President and chief executive officer of Nike company. At present, direct reports to Parker include executive vice president, chief executive officer and general counsel, Hilary Krane, executive vice president and chief financial officer, Don Don, vice president of global human resources, vice president of global sports marketing, vice president of global sports marketing, CONVERSE, President and chief executive officer, global design vice president, and vice president of innovation.

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< p > Parker said: "Charlie has made a great contribution to Nike, and he has helped build brands around the world.

I have worked with him for over 30 years, and I will miss him.

We have a comprehensive succession strategy and established an experienced and consumer focused executive team, who have the expertise, intelligence and brand knowledge that will continue to drive Nike to achieve long-term sustainable growth.

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Before P retires in January 2014, Denson will work closely with Parker to help achieve a smooth pition.

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Besides, P > strong >, the company also announced many other executive changes.

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After 31 years of working in the company, Gary DeStefano, global managing director, decided to retire. P

His retirement came into force in July 29, 2013.

Since July 1st, Elliott Hill, vice president and general manager of North America, will be president of regional and sales.

Jayme Martin, vice president and general manager of the global running department, will serve as vice president and general manager of global category.

The Nike Golf department will report to Martin today.

Christiana Shi, vice president of e-commerce, will serve as a direct consumer facing president, leading Nike's retail and e-commerce sectors.

Hill, Martin, and Shi will report directly to Edwards.

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< p > Parker said, "I want to express my gratitude to Gary for his leadership, especially for his important role in establishing our global regional structure and his dedication to the company.

We are very grateful to him for his contribution and for the help of the next generation of Nike leaders. "

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< p > with Hill becoming a new position, vice president and general manager of emerging market Joaquin Hidalgo will be vice president and general manager of North America. Roland Wolfram, vice president and general manager of Nike football department, will be vice president and general manager of emerging markets.

Hidalgo and Wolfram will report to Hill.

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< p > with Martin becoming a new position, Patrick Seehafer, vice president of CONVERSE global footwear, will be vice president and general manager of Nike's running department.

Dermott Cleary, vice president and general manager of Nike sportswear department, will serve as vice president and general manager of Nike football department.

Dirk-Jan van Hameren, Nike sportswear vice president of Western Europe, will be vice president and general manager of Nike sportswear department.

Seehafer, Cleary and van Hameren will report to Martin.

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