Sanlitun Business Circle: Tai Gu Li Passenger Flow Is Booming SOHO Nearly 40% Empty Shop

< p > although it is only a street, the business situation of the two sides of the north and south is very different. This is what the reporter has visited a href= "http://sjfzxm.com/news/index_p.asp" > Sanlitun business circle < /a > recently.

As the Beijing market in addition to Wangfujing, Xidan outside the highest commercial street, the north side of Sanlitun's Taigu Li passenger flow is strong, opposite Sanlitun SOHO has appeared nearly 40% empty shop.

Correspondingly, the average rent level of the two major commercial projects is 10 times different.

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< p > reporters visited Taigu Lane in Sanlitun to see that "a href=" http://sjfzxm.com/news/index_f.asp "> UNIQLO" /a "and Puma are being reloaded, and there are many brand adjustment blocks in shopping malls, but even so, the market is still crowded.

The booming business situation has led to the rising rental of Sanlitun's Taigu lane.

The interim results released by Swire property show that the rental income of the company's investment portfolio is HK $780 million, an increase of HK $130 million over the same period last year.

Taigu real estate said that it will continue to raise the rent of Beijing Sanlitun Taigu renewal contract.

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< p > reporter also found that the rental of an independent shop in Sanlitun is about 100 yuan per square meter, and the rent of an independent shop on the ground floor is about 30 yuan per square meter per square meter.

The rent level is also comparable to that of the golden shops on Wangfujing street.

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< p > although in the same business circle, Sanlitun SOHO is another operation scene.

Reporters visited yesterday to see that in the commercial facilities of the project, only a few shops were in a state of business and there were not many customers to come.

Reporter survey found that the average rent of Sanlitun SOHO level is about 10 yuan / day / square meter, and the lowest rent shop is only 4 yuan / day / square meter.

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< p > data shows that the average rent of Sanlitun's Taigu Li is almost 10 times that of a href= "http://sjfzxm.com/news/index_s.asp" > Sanlitun SOHO < /a > the same area.

According to a person familiar with the matter, the best shop rental for SOHO street in Sanlitun is only 15-20 yuan / day / square meter, but even so, most empty shops are still unsought for rent.

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The operation status of < p > Sanlitun SOHO is closely related to the retail mode of SOHO investor in China.

Data show that in July 19, 2008, Sanlitun SOHO project opened, the company announced that the sale is mainly Sanlitun SOHO commercial and office parts.

The mode of selling shops causes the property rights of SOHO shops in Sanlitun to be scattered among many owners.

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The analysis of "P" from the Business Research Institute of North merchants showed that the owners of the retail stores were mostly in accordance with their own wishes because of the lack of unified management and management.

At present, the commercial part of SOHO in Sanlitun is not only clear, but also homogeneous.

The reporter roughly estimated that nearly 20 beauty salons in Sanlitun SOHO were nearby.

Sanlitun SOHO, a business resident, said that when the mall was first opened, it attracted the famous brands such as Infiniti, China gold and other famous brands. However, due to the lack of unified planning in the shopping mall mode, large brands had been evacuated.

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< p > in the view of Wang Yongping, vice president of China commercial real estate alliance, SOHO China will soon sell some of its projects for the withdrawal of funds.

Most developers are chasing profit maximization, so shops are sold at high prices. This also gives investors a great expectation of the future of the project.

Wang Yongping also said that big brands not only have large shops, but also pay relatively low rents, so it is difficult for Sanlitun SOHO to sacrifice their own interests, resulting in the current business situation.

"There are only a small number of shops facing the street, and there are design flaws."

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< p > the analysis of the North Business Research Institute also shows that compared with the bulk selling mode of commercial facilities, large businesses such as Sanlitun's Taigu Li can bring greater benefits to operators by raising their business level and holding long-term projects.

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< p > Lai Yang, Secretary General of Beijing business economics society, believes that there are no large communities in Sanlitun business district and lack of basic consumption.

"The region is characterized by fashionable consumption and rich brand resources. This is exactly what Sanlitun is best at.

For small and medium-sized operators, there is no advantage. "

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