From Cloth Wholesale To Clothing Customization, Wuchang Rouge Road Quietly Completed Pformation Pformation.

< p > mention the rouge road of Wuchang grain road street. The native born Wuhan people, especially the Wuhan women, probably know all about it.

In the 90s of last century, the Wuhan girl of Amy came to all kinds of bits and pieces: a target= "_blank" href= "http://www.91se91.com/" > cloth < /a >, and got here to make modern fashions for tailors of skillful hands.

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< p > < strong > look back < /strong > < /p >

< p > < strong > all the cloth sellers in Central China are coming to buy goods < /strong > /p >

< p > the street of rouge road is not noticeable in the crisscross road network of Wuchang district. However, the fabric on this street and the < a target= "_blank" href= "http://www.91se91.com/" > dress less than /a have been operated for more than 20 years.

An old woman selling cold drinks on Rouge road told reporters that she came to this place for more than 20 years by coming here to purchase, choose cloth, and do a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

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< p > it is understood that twenty years ago, people in central and Southern China provinces sold their cloth here, and in the 90s of last century, rouge road has been a small celebrity in the whole country. The celebrities in the Performing Arts all over the country came here to process all kinds of < a target= "_blank" href= "http:// www.91se91.com/" > clothing < /a >.

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< p > 2005, rouge road has a new name: Rouge mountain clothing square, a huge stone tablet in the block is written in the rouge mountain clothing square notes, it is understood that this is the famous storytelling performance artist He Zuohuan.

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< p > yesterday, the latest data obtained by the journalist from the grain road street office showed that there were 240 shops in the rouge Hill clothing store, with an annual sales volume of about 60000000 yuan, and 97 of them had annual sales of more than 5 million yuan.

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< p > < strong > pformation < /strong > < /p >

< p > < strong > from cloth wholesale to garment customization > /strong > /p >

< p > in the early 90s of last century, after the golden age of cloth wholesale, rouge road was constantly appearing in similar cloth wholesale markets in three towns of Wuhan.

Homogenization competition among markets, the advantage of rouge road is weakening.

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< p > at that time, a lot of fashionable young women were in fashion, according to the dress of the heroine in the hit TV drama at that time.

The owners of rouge road got inspiration and began to join the pattern of selling cloth and custom clothes.

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After a few years of this mixed mode of operation, some shopkeepers found that customers spent too much time selecting cloth in the shop, rather than hanging out garments directly in the shop. P

So some shopkeepers made bold attempts to completely withdraw the cloth from the shops, so that customers could directly choose their garments.

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< p > < strong > advantage > /strong > /p >

< p > < strong > tens of thousand yuan dress 2000 yuan customization < /strong > < /p >

< p > in a clothing store, reporters saw the latest fashion magazines on the tea table.

Shopkeepers told reporters that the costumes for magazines and the new products of all luxury brands were their samples of new clothes.

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< p > a reporter saw a dress displayed in the Paris fashion week this year. The price of the genuine product is tens of thousands of yuan, and the custom made here is less than 2000 yuan.

Shopkeepers said that for most wage earners urban women, brand and texture are not the most important, they are always pursuing the most fashionable and fashionable styles.

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In P interview, the reporter met a woman who worked in an automobile company. She married a Frenchman a few years ago. She flew back to Wuhan just now from Paris. She came to Rouge road to make clothes, and there must be nearly 20. She said, "custom-made and bought in the mall are different. I like to customize this process."

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< p > < strong > characteristic < /strong > < /p >.

< p > < strong > foreigners make cheongsam hundreds of pieces < /strong > < /p >

< p > on the rouge Road, you can see a clothing store specializing in cheongsam and Tang costume every few steps.

In a shop that specializes in making cheongsam and Tang costume, "Chen Minghua is beautiful," the boss, Ms. Huang, told reporters that the shop had been in cheongsam road for more than 20 years.

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< p > Chen Minghua's father used to be a planner of the fashion department of Hubei Academy of fine arts. He came to the first day of rouge road to open a shop and personally designed a cheongsam to put on the model before the door.

20 years later, the shop still insisted on doing the cheongsam business.

People who make cheongsam here today range from 10 to 100 years old, most of whom are familiar customers.

"There is a more than 90 year old man who married to Wuhan when she was a teenager. She used to wear cheongsam all the year round, and there were hundreds of Cheongsam in our shop."

Chen Minghua said that every year from March to July is the peak season, with a turnover of several hundred thousand yuan per month.

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P, a shop specializing in silk fabrics at the junction of the street, began to make cheongsam and Tang costume ten years ago.

According to shopkeepers, they never spend money on advertising, but their business has always been good.

Especially in recent years, they have ushered in a new customer group -- foreigners living in Wuhan.

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< p > shopkeepers said that Chinese students in the Han Dynasty were particularly fascinated by Chinese costumes. Some of them were "group" to make cheongsam at the time of graduation.

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< p > during the interview, a pregnant woman walked into the shop and quickly selected a light pink silk fabric.

She told reporters that she wanted to make a cheongsam for her upcoming baby, because I love to wear Chinese clothes, so I want to wear the mini cheongsam when the baby is full, and take the picture of the mother and daughter together.

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< p > < strong > tidbits < /strong > < /p >.

< p > < strong > Rouge road gradually becomes "women Street" < /strong > /p >

< p > walking through the hundreds of shops in the street, the reporter found that more than 90% of the customers from the shop assistants were young women.

Grain road street office staff briefed reporters that because of the particularity of the main contents of the store, the main customer groups here were women of different age groups, and "women know women better". Therefore, from shopkeepers to < a target= "_blank" href= "http://www.91se91.com /", designer /a and guide women are basically women.

According to statistics, 30 women have successfully started their own business in Rouge Road, and nearly 100 laid-off women workers are employed here.

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