China'S Cotton Industry Pformation Should Focus On Brand Development

< p > China is the world's largest "a href=" http://www.91se91.com/news/index_c.asp "cotton > /a" producing country, consuming country and importing country, and is also the largest a target= "_blank" href= "http://www.91se91.com/" > textile > /a > export country.

As the traditional pillar industry and important livelihood industry of China's national economy, the cotton industry has always been highly valued by the Chinese government.

Coordinating the relationship between industry and agriculture, coordinating the relationship between the upstream and downstream industries, and coordinating the relationship between the two markets at home and abroad are the basic requirements of the Chinese government for the cotton industry.

< /p >

< p > < strong > the gap and problems exposed in the current industrial development < /strong > < /p >

The P > 2012 is a difficult year for the cotton industry in China. Under the influence of the international financial crisis, the price of cotton has gone through a slump after the rise and fall of the cotton price.

In the international market, the demand for textiles < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > declined. The export of textile and clothing in China ended for many years, and the growth rate continued to decline. The export of pure cotton textiles and clothing was particularly low, which led to a decline in demand for cotton and cotton prices continued to fall.

In order to stabilize the domestic cotton market and protect the interests of cotton growers, the departments concerned began to introduce policies and measures for temporary storage and storage of cotton in 2011, which made strong support for the market and finally stabilized the domestic market.

< /p >

< p > over the past year, the price of the international cotton market has continued to decline, making the domestic and foreign cotton price differentials remain at a relatively high level. In recent years, compared with the textile export competition countries such as Southeast Asia, the higher labor cost in China has become the norm, regardless of the wage level of the textile workers or the cost of cotton planting cotton labor force will continue to improve.

Adding water, coal, natural gas and other energy prices and other factors, China's textile enterprises competitiveness weakened, orders outflow phenomenon is more serious, some textile enterprises began to shift outwards.

< /p >

< p > how to digest the cost and disadvantage, still retain the leading position of our country, and ensure the sustainable development of textile industry while protecting the interests of cotton farmers. It has become an important issue in the development of China's textile < a href= "http://www.91se91.com/news/" > the apparel industry is not < /a >.

< /p >

< p > "independent innovation and brand building" is an inevitable requirement for the sustainable development of China's cotton industry < /p >

< p > brand is the evaluation and cognition of an enterprise and its products.

A good brand will have certain spiritual connotation and unique culture, such as highlighting individuality, promoting ideas and advocating a certain way of life. Its uniqueness and charm will make the brand enduring vitality in the fierce market competition.

For enterprises, brand means high added value, high profit and high market share.

Brand is the "business card" of an enterprise. It is the credibility of the enterprise and the guarantee of product quality.

< /p >

< p > branding will be the inevitable requirement for sustainable development of China's "a href=" http://www.91se91.com "cotton industry < /a >, and should be run through all links of cotton production, operation and textile industry chain. The export of textile products relying on low grade, primary and large quantities has not adapted to the present situation of our country.

With the increasingly fierce international competition, more and more cotton enterprises realize that only by innovating independently and strengthening brands can they occupy the high-end of the value chain and promote the overall development level of the industry to a new level.

To raise the level, create brand, increase the content of science and technology, increase the added value of products, make the proportion of raw material and labor cost in the final product very small, so that we can remain invincible in the international competition.

< /p >

< p > the concept and establishment of brand in China's textile industry is still in its initial stage.

With the improvement of people's consumption quality, all kinds of domestic clothing brands are springing up like mushrooms. Among them, there are many fashion leaders such as "exception", who have gone out of their way in integrating traditional elements and developing high-end market. However, more domestic brands are only left behind in integrating popular elements, changing styles and innovative materials, and lacking brand spirit and culture to support their long-term development.

< /p >

< p > < strong > > "COTTON CHINA" is the identity symbol of China's domestic quality < /strong > a href= "http://www.91se91.com" > strong > cotton product < /strong > /a > < > >.

< p > > China a href= "http://www.91se91.com" > Cotton Association < /a >, as the promoter of China's cotton industry development and the coordinator of the industry interests, in 2009, the quality certification mark, China Cotton (COTTON CHINA) logo, was registered in the Trademark Office of the State Administration for Industry and Commerce. The purpose is to build the brand of the industry and promote the quality of domestic products with the concept of "domestic, high quality and pure cotton" as the carrier.

To promote the quality awareness and integrity management of cotton and cotton production enterprises, strengthen quality management, enhance the overall quality level of cotton and cotton products in China, expand the market share of China's high-quality cotton and cotton products, enhance the overall quality level and competitiveness of China's cotton and cotton products, and promote the healthy and sustainable development of the cotton industry.

< /p >

< p > "COTTON CHINA" logo is a certification trademark registered by the Trademark Office of the State Administration for Industry and commerce, which is used to prove the specific quality of using the logo product.

China Cotton Association is the registrant of this logo and has exclusive rights to the certification trademark.

The specific quality of China's Cotton (COTTONCHINA) logo products has a detailed normative content from foreskin cotton, quality indicators, home textiles, clothing products, ecological and environmental indicators to the appearance requirements.

The production enterprise that applies for the use of this logo shall satisfy the prescribed conditions at the same time after the product meets the requirements.

< /p >

< p > the use of "COTTON CHINA" logo must be approved by the China Cotton Association. The enterprises that meet the conditions of use will issue the "China Cotton (COTTON CHINA) logo quasi license". The two sides have signed the "China Cotton (COTTON CHINA) sign license contract" (two years' contract term), and the enterprise that has been permitted to use the logo can handle the procedures of receiving the label label and receive the label.

The use of "COTTON CHINA" logo will result in a certain fee, such as management fees and label fees.

The cotton association of China, in line with the principle of "non-profit but guaranteed capital", charges a certain fee: the label fee is printed on the printed label; the mark management fee is the assessment, evaluation, supervision and spot check of the logo products and authorized enterprises, accepting the complaints about the signs, collecting evidence materials and investigating cases, so as to ensure the credibility of the logo is not infringed.

< /p >

< p > < strong > China Cotton Association strive to create "China cotton" brand effect < /strong > /p >

< p > from the end of 2009, the China Cotton Association, on the theme of "China Cotton: our beautiful, warm home" and "the beginning of the good life of China's cotton", regularly held the "China cotton" logo series promotion activities, and many well-known media magazines, major portals and TV stations have reported many activities and aroused great social repercussions.

In addition to regular promotion activities, the Association launched the "China cotton" publication with the association journal to the member enterprises. The China Cotton Logo website is on-line < /p >.

< p > operation to create the influence and visibility of China's Cotton (COTTON CHINA) logo.

Through non-profit promotion activities and publicity activities, the association has made domestic consumers more aware of the quality of domestic high-quality cotton products, and promoted the efforts of all sectors of agriculture, industry and commerce to enhance the quality of cotton and cotton products, and ultimately benefit consumers.

In 2011, the association began to operate the "China cotton" logo with "public welfare" and accepted the listing application of the domestic "a href=" http://www.91se91.com "textile enterprise < /a >.

In October of the same year, the China Cotton Association awarded the "China Cotton (COTTON CHINA) logo quasi license" to the first batch of 4 enterprises: Beijing cotton field Textiles Co., Ltd., Shandong Zibo Lan Yan group, Hejian City Rural Technology Service Association and Shandong Xin Qiu seed industry science and Technology Co., Ltd., and allowed its standard products to use China Cotton (COTTONCHINA) logo brand.

< /p >

< p > in the cotton country's new standard GB 1103 - 2012 officially released and will be implemented in the cotton year, the association began to accept the application of cotton processing enterprises in July 2013 and will be listed on the newly listed foreskin cotton.

< /p >

In the past few years, in the past few years, with the help of "China cotton" logo and the efforts of enterprises, the visibility and influence of listed companies have been enhanced, production power has been enhanced, sales volume of products has increased, and enterprises have been promoted to strengthen internal management, increase research and development efforts, and achieve economic benefits, brand promotion and win win of consumers' satisfaction.

Ma Tao, chairman of Beijing cotton field Textile Co., Ltd., tells the story of the product's first batch of "China cotton" logo after the first batch of awarding: "three unexpectedly": I didn't expect the high threshold of "China cotton" logo. I didn't expect consumers to highly approve of the "China cotton" logo product.

China is moving from a big cotton country to a strong cotton country, from "made in China" to "made in China".

< /p >

< p > with the increasingly fierce international competition and profound adjustment of industrial structure, more and more < a href= "http://www.91se91.com" > cotton enterprises < /a > realize that only by independent innovation and pformation and upgrading can we occupy the high-end of the value chain and promote the overall development level of the industry to a new level.

China's cotton industry and textile industry should accelerate the pformation of development mode, break through the bottleneck of development, strengthen the construction of independent brand, realize the sustainable development of the whole industrial chain, and realize the pformation from a big cotton country to a strong cotton country, from "made in China" to "made in China".

< /p >