Home >

China's Textile And Garment "Going Global" Strategy Is Inevitable.

2013/8/21 11:03:00 24

??? 日本語 Fran?ais English 中文

Textile Industry Garment Industry Textile Pfer Garment Enterprises

ASEAN is the most attractive and maneuverable market in China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > a target= "_blank" href= "target=" > clothing > Enterprise > "going out".

go out, risks and opportunities coexist, challenges and hopes are in the same place as

Taiwan's textile > a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > is a mirror of mainland counterparts.

From the mid 80s to the mid 90s of the last century, the appreciation of the Taiwan dollar was over 40%, the land price was soaring, the shortage of labor force and the rise of labor costs, and the restrictions on textile trade quotas, Taiwan textile and garment enterprises moved to Southeast Asia.

in the late 90s, the improvement of cross-strait political relations opened up the prelude to the entry of Taiwanese enterprises into the mainland. Many enterprises moved Southeast Asia from Southeast Asia to Southeast Asia, and the rapid expansion of garment industry, a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry, in turn, promoted the rapid development of upstream enterprises in Taiwan's local industrial chain.

In 1997, Taiwan's textile and garment industry reached its peak, with an industry scale of 68 billion NT dollars.

nowadays, with the rising cost of exchange rate, land and labor, the mainland's textile and garment industry has gone to the crossroads of Taiwan's counterparts. Even Taiwan enterprises, which have been rooted in the mainland for many years, have chosen to move again.

pfer can not be avoided .

now, mainland China's a href= "http://www.91se91.com/news/" > textile and garment industry < /a > also came to the crossroads of Taiwanese at that time.

Before the P financial crisis in 2008, the manufacturing capital of Dongguan gathered more than 8000 Taiwan funded enterprises.

Shortly after the outbreak of the financial crisis, about 20% of Taiwanese enterprises disappeared in Dongguan.

There are many kinds of vanishing P, some left abruptly, some are going to Vietnam to set up factories, others are turning to the mainland, staying in Dongguan, local enterprises are trying to pform, make brands and turn to domestic sales.

but the "aftereffect" of the financial crisis drives more Taiwan enterprises to shift.

Baocheng group of Taiwan is the leader of shoemaking industry. In 2011, it produced 326 million pairs of sports shoes and casual shoes, and Yuyuan industry has nearly 200 thousand people in Dongguan's shoe industrial park.

in July this year, Baocheng decided to "cut" the 20% production line of the mainland.

According to the data released by Baocheng, there were 523 production lines in the world by the end of 2012, including 204 production lines in mainland China and 51 reduction in the end of 2011.

Meanwhile, the production line of Baocheng in Indonesia and Vietnam increased significantly in the same period. Indonesia increased from 134 in 2011 to 157, and Vietnam increased from 140 to 156.

> a href= "http://www.91se91.com" > the Asian Footwear Association < /a > Secretary General Li Peng said in an interview with the media: "in fact, many people who pfer to Southeast Asia are not the factory's own wishes, but they are forced to go by their customers, and they are also forced to go by the problem of wages and labor recruitment."

not only shoe industry, many a href= "http://www.91se91.com" > clothing orders < /a > has long been pferred to Southeast Asia.

Nowadays, domestic consumers have already seen strange things about "Made in Vietnam" and "Made in Bangladesh". International fast fashion "a href=" http://www.91se91.com "clothing brand" /a "giant", such as UNIQLO, ELAND, and so on, are accelerating to Southeast Asia. Even domestic brands such as fan and Mei Bang are trying to place their orders overseas.

data can explain problems.

According to China Customs statistics, 1-5 months of this year, China's imports of clothing from ASEAN showed a rapid growth trend. The number and amount of imports increased by 51.3% and 33.6% respectively, but the average import price dropped by 11.7%.

Zhang Xiaoji, former Minister of the Ministry of Foreign Economic Research of the State Council Development Research Center, believes that in the future, with the changing competitive situation of China's textile and garment industry, Chinese enterprises can not live on orders, and rely on overseas investment to build new advantages. "The sitting tiger will become a jumping tiger."

"From the international point of view, the comparative advantages of Turkey, Kampuchea and Vietnam are higher than those of China."

take Shenzhou International Employment Cost in Kampuchea as an example. The monthly basic salary of Kampuchea employees is 61 dollars / month, plus overtime pay, bonus, guarantee fund, etc., a total of 150-160 dollars / month (976 yuan), while the similar post wage in China is almost 3000 yuan / month.

"industrial gradient pfer is inevitable, and late turn is not as early as possible."

Zhang Xiaoji said.

in fact, besides the low cost of manpower, China and ASEAN have good political relations. The establishment of China ASEAN Free Trade Area also provides institutional guarantee for enterprises to "go out". ASEAN's trade agreements with developed economies can make ASEAN a springboard for Chinese enterprises to enter Europe and the United States.

In addition, ASEAN's huge population base and fast developing economy also hope to provide considerable consumer market.

, therefore, Ma Mingqiang, Secretary General of the China ASEAN center, said: "ASEAN is the most attractive and operable market in many destinations of China's textile and garment enterprises'" going out ".

According to incomplete statistics, up to now, there are more than 120 overseas investment enterprises in China's spinning and weaving enterprises only to ten ASEAN countries.

span lang= "EN-US" lang= "Microsoft";

thinking before going out

"if the Far East Textile plan could be implemented, then the Taiwan textile industry will not be the same in the mainland."

Although it has been more than 10 years, Huang Weiji's regret is getting stronger and stronger.

1996, Taiwan Far East New Century Group began to invest and build factories in Shanghai and Wuxi.

At that time, Huang Weiji had just entered the Taiwan textile development society.

"At that time, the Far East Group envisaged the establishment of a large industrial park with a complete industrial chain, but the Taiwan authorities at that time disagreed."

> therefore, as the Secretary General of Taiwan's "a href=" http://www.91se91.com "spinning committee" /a, Huang Weiji's suggestion to mainland counterparts is "to think about what is the part to be pferred, and what is the part that can be done by itself."

this coincides with the view of Chen Jian, the Vice Minister of Commerce.

Chen Jian held in June 28th China's a href= "http://www.91se91.com" > textile industry < /a > implementation of the "going out" strategic exchange conference, said: "industry pfer related departments and industry organizations must plan, pfer what, pfer how much; retain what, retain little; where the target of industrial pfer is, where the industry needs to have a clear understanding."

Besides, P should also consider what kind of enterprises are suitable for pfer.

"it is not a bad thing for an enterprise that relies too much on low cost processing enterprises to survive and even to go bankrupt even relying on national policies (tax rebates)".

Zhang Xiaoji said.

"when you survive in China, you may not be able to talk about" going out ".

"Going out" should be supported by talents, capital and other factors, which is not acceptable to such enterprises.

Tianhong textile group president Hong Tianzhu said.

it is understood that Tianhong textile has been implementing the strategy of going out since 2006. It has invested and built factories in Vietnam's Nai and Guangning provinces as well as Turkey and Uruguay. As of May this year, Tianhong textile has invested 760 thousand spindles, 9 sub factories and over 7500 workers in Vietnam.

however, investment in Turkey and Uruguay is based on market rather than cost considerations.

"P >" there is a certain trade barrier between Turkey and Uruguay. We simply go to the local factories.

The cost of labor in Turkey is almost 1200 dollars, but it can radiate the Middle East and European markets, while Uruguay can radiate South America.

Hong Tianzhu believes that enterprises will eventually return to the nature of the industry. The localization and rapid response of the garment industry is the mainstream in the future. If the time cost is too high, "domestic clothing can only be discounted and sold in Europe at a discount."

Similarly, the purpose of the P's mission to the sea is very clear, namely, to solve the raw material problem that has plagued itself for a long time.

in recent years, with the expansion of viscose fiber production capacity in China, the stable supply of pulp, the main raw material of viscose fiber, has become the main bottleneck restricting the relevant enterprises.

In February 1, 2011, Zhejiang rich group bought Canada's New Zealand company for $253 million 500 thousand.

"now, 90% of the new pulp produced by New Zealand is matching up with the rich, which has solved the worries of the future."

Qi Jianer, chairman of the group, said.

in Zhang Xiaoji's eyes, there are four kinds of enterprises that go out, that is, cost seeking, technology seeking, market seeking and asset seeking. "Enterprises must truly understand what they want, which is the premise of going out."

.

span lang= "EN-US" lang= "Microsoft";

internal and external differences

2000, China put forward the strategy of "going out" and tied it with the development of the western region, urbanization and talents as the four major new strategies. Since then, the curtain of domestic enterprises going to sea has been opened.

2011, the national "12th Five-Year" plan calls for accelerating the implementation of the "going global" strategy, encouraging manufacturing enterprises to effectively invest abroad, creating an international marketing network and famous brands. In 2012, the eighteen major reports of the party called for accelerating the pace of "going out", enhancing the ability of international operation of enterprises, and cultivating a number of world-class multinational companies.

at the same time, relevant departments of the state have issued a number of policies to escort enterprises to implement the strategy of "going global".

For example, the State Ministry of Finance subsidized 30% of the enterprises in overseas construction cooperation zones and industrial parks, and the Ministry of commerce also issued a package support policy for enterprises to sea.

Chen Jian said.

in fact, since the implementation of the "going out" strategy for more than 10 years, the domestic textile < a href= "http://www.91se91.com" > garment enterprises < /a > the pace of foreign cooperative investment has accelerated significantly, and the number, scale and scope of "going out" enterprises have been increasing.

more gratifying is that, as the leading textile industry, in recent years, more and more clothing brands and "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "also frequently go out of the country, reach the top four international fashion week and enter the major cities of the world.

After nearly 10 years of overseas operation, the products have been imported into many overseas markets, such as Russia, the United States, Canada, Japan, Korea and France.

Last year, Boston London flagship store opened on the day before the London Olympics and the London show of the Yim group. The British media shouted "fashion invasion in China".

Wang Tiankai, President of the China Textile Industry Federation, said at the "going out" strategic exchange conference, "in recent years, the driving force of" going out "of China's textile and garment industry has been continuously strengthened. The practice of" going out "of China's textile enterprises has made positive progress. However, there are still some problems in the process of" going out "of enterprises nowadays." P "

indeed, although it is only a national door, there are differences between inside and outside.

October 22, 2012, a Chinese female supervisor in a factory in Phnom Penh, Kampuchea, visited a local female employee who was not concentrating on his work. He was looking at the photos of his father Sihanouk, so he snatched and tore them from his employees. This caused local employees' dissatisfaction, and nearly 2000 people were in high spirits. Finally, the female supervisor was forced to kneel before Sihanouk's portrait with a handcuff to avoid a storm.

"enterprises must take into consideration the factors of cultural integration when implementing the strategy of going out."

Jiang Hui, President of the China Textiles Import and Export Chamber of Commerce, who has worked for 20 years as a commercial counselor in Chinese embassies and consulates, said that Chinese enterprises are often difficult to go out in Europe and America, and there are many successful cases in Southeast Asia.

"Although Southeast Asia and our country are closer to culture and customs, enterprises still have to learn to adjust measures to local conditions."

also in Kampuchea, the relationship between Hong Kong Group and Shenzhou International is quite harmonious. In the area where strikes are frequent, there has never been a strike case for many years.

"to actively fulfill social responsibilities and integrate into local culture is an important factor to realize sustainable development."

According to Chen Jianqiang, vice president of the red bean group, red beans donated schools in Kampuchea, and helped local students learn Chinese. They even picked students from Kampuchea to study in Hong Kong University.

At the Shenzhou garment factory in Kampuchea, the local staff can enjoy free lunch and have reasonable channels and promotion mechanisms.

Wang Cunbo, executive director of Shenzhou International Holdings Limited, said, "localization of cadres is very important for the stability and cultural integration of enterprises."

the outside world is wonderful, but the outside world is also very helpless, risks and opportunities coexist, challenges and hopes are in the same place.

Going out is easy and difficult.

This is how Chien has felt after a cross-border acquisition.