Parkson Announces The Termination Of The Operation Of The Department Store Industry In The Era Of Meager Profit

< p > < a href= > http://www.91se91.com/news/index_c.asp > Parkson < /a > Department announced yesterday that it will terminate business from September 1st.

When the news came out, many people speculated: "foreign businesses are not convinced."

However, the industry does not fully believe that, in their view, under the double attack of online shopping and large urban complex, more and more traditional department stores have entered the stage of micro growth or negative growth.

Perhaps one day, traditional department stores will become the "declining nobility" in rumors.

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< p > < strong > Dynamic < /strong > < /p >.

< p > < strong > Baisheng Department has been terminated since September 1st, < /strong > /p >

< p > "Dear Parkson member: Thank you for your trust and support for Parkson Shijiazhuang. Due to the strategic adjustment, we have decided to close the store since August 31, 2013 and terminate the operation from September 1st. We will provide you with good service in the remaining 10 days."

Yesterday, Parkson members in Shijiazhuang received such a short message. Parkson announced its final curtain call in Shijiazhuang in such a respectable form.

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< p > Shijiazhuang people are not strangers to Parkson Department store, but quite a few people in Shijiazhuang have never been to Parkson.

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< p > Baisheng department store belongs to the Golden Lion Group, the largest group company in Malaysia.

In 1995, it was settled in the a href= "http://www.91se91.com/news/index_p.asp" > Shijiazhuang < /a > and settled in the China World Trade Center center of Zhongshan Road now.

At that time, Shijiazhuang North commercial center and Dongfang shopping center had not yet opened. Unfortunately, at that time, our country had not yet joined the WTO, and the entry of foreign enterprises such as Parkson must be in the form of joint venture and must be controlled by Chinese capital.

Under this framework, Chinese and foreign shareholders are divided in various aspects such as business philosophy and business mode. In 1998, Parkson lost its way.

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< p > spring comes to spring.

In 2009, with the opening of Vientiane Tiancheng, Parkson settled in Vientiane in the form of main department stores.

At that time, Parkson group had 15 years of experience in mainland China, and 41 department stores, Shijiazhuang as the capital of Hebei Province, became a new target city.

However, Parkson has been in Shijiazhuang for more than four years.

Reporters interviewed found that the main shopping groups are mostly residents who are relatively close to each other, or people who go to movies and eat in Wanxiang Tiancheng to "casually visit". A small number of people in Shijiazhuang are not in Parkson.

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< p > spring will come again after spring, but this time perhaps flowers will no longer bloom.

Parkson announced a withdrawal from a short message.

Even if they quit, they were respectable and had no choice but to close suddenly and quietly.

In the short message to the Parkson members, the processing time and the time of membership card were stated. At last, "sorry for the inconvenience, I sincerely apologize for your understanding and support."

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< p > < strong > visit < /strong > < /p >.

< p > < strong > the future Vientiane Tiancheng, one stop eating, drinking, playing Tesco, < /strong > /p >

When p came to Parkson Department store, it found that its operation was normal, and everything from commodities, promotions to salesmen's services was orderly, like nothing would happen, and there was no sign of going to quit.

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< p > it is understood that Parkson will terminate its business in September 1st. Customers who hold Parkson Shopping Card and membership card can spend their time in August 31st to exchange integral vouchers and gifts. At the same time, they can enjoy free VIP membership cards at the same level.

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< p > Wanyuan Tiancheng Commercial Management Co., Ltd. deputy general manager, "a href=" http://www.91se91.com/pioneer/ "> Huang Qiuxia < /a >, said that in September 1st, after Parkson quit Wanxiang Tiancheng, Vientiane Tiancheng will decorate and adjust its layout.

As the owner, Vientiane will continue to operate in the original Parkson brand.

Shopping center is the main trend of retail and business development. With the rapid development of e-commerce, the traditional business format is facing great challenges. The charm and advantage of shopping centers lies in providing a full range of experience and diversified consumption patterns to meet the needs of modern consumers for entertainment, fashion shopping and convenience life.

"Therefore, we will take this opportunity to carry out the upgrading and pformation. We should follow the development trend of entertainment and leisure in shopping centers."

Huang Qiuxia revealed that Vientiane Tiancheng will optimize the combination of formats, increase the area of fashionable food and drink, introduce more high-quality children's theme chain stores, and introduce life supermarkets to fill the gap of convenient life in the provincial capital, forming a one-stop shopping place to enhance the shopping experience of shopping centers.

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< p > < strong > exploration factor < /strong > < /p >

< p > < strong > Baisheng is lacking in stone affinity, < /strong > /p >

< p > yesterday, the news of Parkson Department's withdrawal from Shijiazhuang quickly spread on micro-blog and attracted many netizens' comments: "another foreign business enterprise wants to withdraw from Shijiazhuang. Who says" an outside monk will chant scriptures "?" the traditional department store industry has not adapted to the present consumption pattern, it will become the next disappearing format. "

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Cao Runting, Secretary General of the Hebei Federation of trade unions, believes that there are three reasons for this. First, Parkson as a foreign businessman does not show enough affinity in Shijiazhuang, and fails to integrate local people quickly; two, the rate of brand ownership is not high, and its unique brand is hard to compete with other businesses in the city. Three, the consumption habits of consumers are changing, and shopping content is no longer a single P shopping. In this regard, we have to admit that the traditional department stores are out of date.

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Huang Qiuxia, deputy general manager of Vientiane Tiancheng Commercial Management Co., Ltd., also said that shopping mall "going to department stores" has become the trend of the times. P

Since the beginning of this year, the operation of department stores in shopping centers in major cities across the country has shown a "slight increase" phenomenon, and a considerable part of the department stores' turnover is negative growth.

It is understood that in the first half of this year, Parkson opened 6 new stores with a loss of 59 million yuan. At present, Parkson is also adjusting its business strategy. If a department store with a body mass of less than 30 thousand square meters, if it does not make profits, it will adopt a shrinking strategy.

Wanxiang Tiancheng also has consultations with its imported partners. If the format does not go well in three years and the profit situation is not ideal, it will be adjusted.

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< p > < strong > depth < /strong > /p >

< p > < strong > department stores enter the meager profit era < /strong > < /p >

< p > except Baisheng department store will quit Shijiazhuang. In May this year, ocean department store, which opened for more than a year, was also closed.

Some people think that these are just a microcosm of the traditional department store enterprises going downhill at the moment.

A few days ago, the Ministry of Commerce issued the "China retail industry development report 2013". Data show that last year, the national top 100 chain sales accounted for 9% of the total retail sales of consumer goods, down 2.2 percentage points over the previous year, the first time since 2003.

As the leader of the provincial commerce and trade service industry, the northerner group has admitted that it has entered the era of "micro growth" and "meager profit".

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< p > "the impact of online shopping on department stores is inevitable."

In a business forum recently held by the Shijiazhuang Federation of Commerce, Dong Baoming, a doctor of economics at Hebei University of Economics and Business, spoke frankly.

According to the survey, 65% of online shoppers indicated that they had reduced the frequency of shopping through online shopping.

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< p > while the market share is losing, the increasing operating cost also makes the profit space of the entity market compressed.

"Labor costs increase by more than 10% per year. From 2005 to now, 8 years or so, the cost of rents has increased several times or even more than a dozen times."

Dong Baoming said that the cost growth rate is far greater than the rate of gross margin growth, resulting in a direct decline in net sales profits.

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< p > in addition, the change of consumers' shopping habits and the rising new retail form also impact the traditional department store mode.

For example, the comprehensive physical fitness of large cities can satisfy consumers' leisure needs such as shopping, catering and entertainment, attracting a large number of customers.

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< p >, will the increase of catering, entertainment and leisure formats become the direction of adjustment of future department stores? < /p >