Cross Border Cooperation Has Become An Inevitable Outcome Of Market Development.

< p > June 23, 2013, as the only official being invited by the official of Milan, Italy, China's < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "target=" > designer "< >", Ji Wenbo's clothing series inspired by "willing to be wise" became the classic drama of Milan fashion week, and set off a whirlwind of Chinese culture in Milan.

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< p > Ji Wenbo admitted that the inspiration of the fashion design stems from the culture of Sichuan's Tuopai Liquor.

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The word "P" is derived from Sanskrit. After merging the Taoist ideology of Laozi and Zhuangzi, it evolved into a philosophical philosophy of Zen. It contained both the wine and clothing design, which permeated the profound philosophy of mutual pformation and integration, and this is the conjunction between clothing and wine.

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< p > in fact, when a cultural symbol can not interpret a way of life or reproduce a comprehensive consumption experience, it needs several cultural symbols to combine to interpret and reproduce, and the carriers of these cultural symbols are different brands.

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< p > < strong > "combination" tidal current < /strong > < /p >.

< p > when you see the Park Avenue plane print media advertisement appearing in the major financial magazines, if it is not for the description of the pictures, you may have difficulty in distinguishing whether it is Buick's advertisement or Nike's advertisement, or the advertisements jointly launched by the two enterprises: Tigers Woods, the spokesperson of a very luxurious Buick Street Boulevard, wears a sun hat with a Nike check mark on her head, wearing a short sleeved T-shirt with the sign of Nike marking, and the left hand is his symbolic identity as a golf club, with a friendly and friendly smile on her face. "Park"

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< p > analyzing the advertisement itself, at least three elements can be found: Buick Avenue shopping mall, Nike casual sportswear, golf clubs.

If these three elements are linked again, it is easy to give the target users who integrate these three elements into one: high-end business people.

Career success, full of confidence and vitality, in the complex work, know how to find and discover the interest of life.

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< p > inadvertently, the two irrelevant brands, Buick and Nike, have produced a brand synergy to a large extent: from Nike and Buick, from Buick and Nike.

Two different brands explain the characteristics of a target user from multiple angles. This is cross-border brand coordination and mutual aid marketing.

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< p > nowadays, marketers are paying more and more attention to < a href= "http://sjfzxm.com/news/index_c.asp" > cross-border marketing < /a >, and more and more famous brands begin to use cross-border marketing to seek strong synergy brand synergy effect.

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< p > in fact, with the intensification of market competition and the infiltration and integration of industry and industry, the "crossover" has become one of the words of the trend.

From traditional to modern, the trend of cross-border activities between employees and professionals is becoming more and more intense, representing a combination of cutting-edge attitude towards life and aesthetic methods.

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< p > May 13th, < a href= "http://sjfzxm.com/news/index_f.asp" > nine Mu Wang Wang /a chairman Lin Congying and chairman Wang Wenli of the eight horse tea industry also printed on the scroll of bilateral strategic cooperation agreement to witness the important moment of "cross boundary". The two sides signed a strategic cooperation agreement to jointly integrate the high-quality brand resources of both sides to provide high-end customers with noble quality, beautifully packaged and exclusive intimate gifts.

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< p > recently, fashion and leisure brand wolf family has also invested tens of millions of dollars in music network, which is considered to be the beginning of wolf wolf family's overall shift to network marketing.

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< p > for the choice of music network as a cross border strategic cooperation, Shi Hairong, chairman of the wolf family, said that it was not only the strong user share of the music network, but also the stronger and future potential of the music network, including its self-made program team and strong resources.

Shi Hairong said, "the cooperation between wolf family and music is only a beginning. What we hope to do is to interact with each other and interact with resources. In the future, we will have deeper cooperation methods such as implantation, binding propaganda and so on."

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< p > < strong > can it be appropriate to < /strong > < /p >

< p > in the information age, there is more and more penetration and integration between industries and industries, and cross-border cooperation among industries, brands and enterprises has become commonplace. Cross-border cooperation has become an inevitable product of market development.

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The cooperation between the two industries with greater difference (P) has enriched the shopping experience to some extent.

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< p > in fact, many business tycoons have a good history of cross-border operation.

For example, WAL-MART's sales of audio and video products occupy 20% of the total market in the United States. SONY, which started with semiconductors and Walkman, eventually became a giant in the video game industry, the recording industry and the movie industry. Armani, GUCCI and other fashion brands set up cafes and hotels, providing architectural design services.

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< p > cross-border cooperation itself is the biggest challenge for enterprises to shine in another industry which is totally different from itself.

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< p > however, cross boundary marketing means breaking the traditional marketing thinking mode, avoiding fighting alone, seeking non industry partners and giving play to the synergy effect of different brands.

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< p > the basis for finding partners in cross-border marketing strategy is complementary to user experience rather than simple functional complementarity.

To be sure, cross-border marketing and the user centered marketing concept that have been prevalent in recent years are not accidental.

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< p > "cross-border marketing is oriented to the same or similar consumer groups. Therefore, when considering cross-border marketing activities, enterprises need to conduct in-depth and in-depth market research on target consumer groups, in-depth analysis of their consumption habits and brand usage habits, as a basis for marketing and communication work."

Marketing experts, Wu Jian, say that cross boundary marketing poses many challenges to the marketing capability of enterprises that are cooperating with each other.

In the past, the marketing strategy of enterprises only needed to consider how to make good use of their own resources. Because of the combination, enterprises need to consider how to achieve synergy of resource utilization through strategic amendments and interaction with partners.

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< p > in the view of Wu Jian, cross-border operation will inevitably focus on the traditional advantages of enterprises. According to the "rational direction" extended by the core value of the brand, making investment choice is not simply copying and grafting, but based on the deep understanding of the common needs of the target consumers, and the establishment of the core value of the brand and the extension products that can contain brand recognition.

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