Three Obstacles Impede The Pformation Of Garment Enterprises To Do Business

< p > < strong > three obstacles to the development of the electricity supplier are obstructing < /strong > < /p >.

At P forum, the participants generally agreed that, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > has the characteristics of easy preservation, easy delivery and so on, which is very suitable for the electricity supplier mode. However, there are three obstacles to the development of the a industry, such as "a target=" _blank "href=" / ">" clothing "industry.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > clothing pformation < /a > to do business need to strengthen innovation and solve three obstacles: < /p >

Su Zhen, general manager of management consulting group, general manager of "P" > International a href= "http://www.91se91.com/news/" > Fashion Brand < /a >, believes that in order to achieve long-term development of clothing brand in changing era, we must first optimize our consciousness and change our attitude.

In addition, clothing entrepreneurs must also have new brand awareness. With the development of mobile Internet, consumers have more right to know, choose and make decisions, which requires entrepreneurs to put consumers first.

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< p > Su Zhen believes that the current era of digital consumption is that e-commerce entrepreneurs must understand macroscopical data, competitive data and operational data.

"In order to better promote products, in the era of e-commerce, we must also conduct online and offline marketing, which includes all channels of brand communication, consumer interaction, and sales terminals.

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< p > < strong > pformation is not easy < /strong > < /p >.

< p > < strong > electricity supplier mode needs innovation < /strong > < /p >

Cui Can, senior marketing director of Le Tao (China) Co., Ltd. believes that traditional manufacturers do their own brand retail, which looks very beautiful. However, they are faced with problems such as no retail gene, high store rent and inventory backlog. But he does not think that P can solve these problems lightly.

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< p > at present, there are three troubles for traditional manufacturers to do "a href=" http://www.91se91.com "electronic commerce < /a >, such as no e-commerce experience, high input time and trial cost, talent difficult to match, and talent retention.

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< p > Cui Can believes that what Guangdong manufacturers really need in the pformation period is how to solve the problem of not changing the original manufacturing gene and making the brand. How can we do retail and how to make gross profit more than 50% without backlog?

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Last, Taobao's first C2B model was considered by many to be a new model, because it can not only aggregate the needs of the public, but also increase revenue and reduce expenditure, so as to reduce production and inventory.

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< p > for this, Cui can think that the most suitable way for traditional manufacturers is 3D personalized customization C2B community-based.

Similar to Guangfo Zhicheng regional electricity supplier one-stop service is consistent with this model, for planning to enter the field of electrical clothing enterprises can try.

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< p > China Electronic Commerce Research Center predicts that the volume of China's online shopping market will reach 407 billion 610 million yuan in 2013. < a href= "http://www.91se91.com" > dress and clothing > /a > has become the first commodity of online shopping.

This is in sharp contrast to the current traditional clothing industry in China, which is experiencing the overall form day. Therefore, the development of e-commerce has become the next step for most garment enterprises.

The electricity supplier mode will become the mainstream channel of the future < a href= "http://www.91se91.com" > dress industry < /a >.

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