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Wanda: "Let Go" For More High-End Brands.

2013/8/24 20:50:00 39

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or introducing < a href= > http://www.91se91.com/news/index_c.asp > high-end brand > /a > /strong > /p >

Wanda Group's work report in the first half of the year shows that Wanda will make a major adjustment to the distribution of Wanda Plaza format, reduce the < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > format, increase the experiential format. The two floor of Wanda Plaza, which opened in the fourth quarter of this year, will abolish the dress format completely, and it will not recruit retail formats. The adjustment of the two square floors of the 72 squares that have been opened before 2015 will be completed.

in addition, Wanda retail sector is going to start the whole pformation from the second half of the year. First, it plans to reduce the proportion of retail formats, especially to reduce the proportion of clothing retail business, and increase the proportion of life style business, such as hairdressing, nail polish, book bar, education and training, making Wanda Plaza more sticky in industry, while reducing the overlap ratio with Wanda Department stores, and improving the comparative efficiency.

At the same time, the report also pointed out that commercial real estate, Wanda culture and other businesses exceeded half a year's goal, but Wanda only completed 91% of the target for half a year.

for Wanda's adjustment, many people in the industry interpreted it as "coping with the impact of the electricity supplier".

Pu Zujian, deputy general manager of the commercial real estate department of the P group, said that the format of Wanda Plaza has been adjusted. According to the different formats of cities, the market is also changing.

"retail sales are badly affected by the electricity supplier. Many consumers only look at the counters and buy them online.

Online shops are becoming more and more standardized. They are cheap and convenient. They can be bought from abroad.

Experience format can not be replaced, so Wanda is in line with the trend, in response to market sales changes.

and in the view of Jiang Xinguo, chief consultant of real estate organization and commercial real estate expert, Wanda's move is to introduce a more high-end clothing brand.

"P >" Wanda is a huge community MALL, occupying the core position of the city, but living in the community.

Wanda had recruited some high-end brands before, but the other side was too low on the brand scale, so they did not want to come in.

Only by removing the low-end clothing can we make way for the high-end brand.

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"P >" Wanda change format, department stores loss, home appliances rent is low, so go.

"Jiang Xinguo pointed out.

< a > href= > http://www.91se91.com/news/ > > strong > low end dress > /strong > /a > strong.

in the Wanda Plaza of Shanghai, the clothing industry is not booming.

reporter saw in Baoshan Wanda Plaza, at noon on the working day, there was obviously a lack of popularity before some discount brands, and the salesmen were chatting together in twos and threes.

Only one or two customers were selected before the discount counters.

"P >" some brands hang seventy percent off or half off all the year round. Generally, we do not go. Some brands do not discount prices too outrageous. We will not buy them either.

We work nearby, eat lunch here, and browse by the way of digestion.

I usually come here to eat and sing, but rarely buy a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > here.

"Two white collar customers told reporters.

the popularity of Wanda Plaza in Wujiaochang is slightly higher, but some brands that do not discount are obviously lacking in people's interest.

Take < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > for example, the price of some new low-priced brand new shoes is more than 600 yuan, far higher than the price of the same grade products on the Internet.

in fact, under the impact of the electricity supplier, some low-end clothing brands are greatly affected.

Miss Bian, who works in a foreign company and has a monthly income of about 12 thousand yuan, told reporters that most of the clothes she wore were usually bought through online shopping, and clothes that she liked to clean out the original order were almost gone.

The counter is a fitting room for me. It has a favorite style. It tries out the size of the counters and looks for foreign purchases online, which is cheaper than the domestic ones.

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"P." however, Miss Bian said she would consider shopping in the market if she bought some classic styles of high-end or luxury brands.

After all, there is service in it. If there is a problem in the future, it can be bought and sold.

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Zhu Lianqing, director of the commercial research center of Shanghai Academy of Social Sciences, told reporters that influenced by the electricity supplier, the purchasing power is out of the way. The middle and low end businesses are only like Cheap Road, and the market of civilians and wage earners.

Good brands are concentrated in the central city, such as Hang Lung, Meilong town square, and the shopping mall is shrinking.

Middle and low end clothing may not be profitable, only some old department stores are still maintained.

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clothing high-end brand, /p >

in the downtown area, the high-end brand in the commercial plaza is gradually emerging.

recently, the newly opened Jingan Kerry Center two phase has recruited the a href= "http://www.91se91.com" > clothing brand < /a > with MICHAEL KORS, TED BAKER and so on.

The Rui department store nearby is mainly traditional luxury brands such as Gucci, Ralph Lauren and Givenchy.

and on the Huaihai Road, the Sun Hung Kai Trading Plaza has not yet been opened. The Prada store with its finished appearance, and Dolce&Gabbana, Tod 's, BOSS and other brands have attracted enough eyeballs.

On the other hand, the traditional department store Baisheng shopping center, which is located at the middle end, is in another round of decoration to meet the competition of APM.

Decoration involves 1-6 floors, and these floors are all dress forms in the past.

Zhu Lianqing told reporters that for low and medium end businesses, the rental cost of lots is high.

At present, people live scattered in the urban fringe area. Instead of buying daily necessities, they go to the central city to buy some good ones.

"P >" the rise of business and human resources in the downtown area determines the need.

Community oriented low-end brand business relocation, the government also hopes to have such a guide.

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Pu Zu Jian believes that some ordinary, standardized and unified things are more affected by the electricity supplier, and the impact of personalization and branding is relatively small.

Commercial Plaza will gradually abolish some popular clothing and adjust some personalized and branded costumes, which can not be replaced by online stores.

"P >, however, puzu Jian also pointed out that there will be a trend of high-end in the adjustment of formats, but if we want to rely on high-end brands to fill up, there is not such a big amount."

Although the sales volume of some low-end brands will drop, the target customers will still exist. They will not be completely replaced. Besides, there will still be some impulsive consumption.

the new Plaza opened by Wanda will cancel part a href= "http://www.91se91.com" > dress pattern < /a > /p >

recently, a speech in the work report of Wang Jianlin, chairman of the commercial real estate leader Wanda, has aroused the concern of the industry.

experts point out that Wanda's move is aimed at reducing the middle and low end brands, and "let way" for more high-end brands.