Shopping Center To "Dress Up" Face View

< p > can you imagine that you will not see "a target=" _blank "href=" http://www.91se91.com/ "dress" /a shop when shopping in the shopping mall in the near future? Recently, the domestic commercial real estate leader Wanda Group said that the proportion of retail formats will be reduced in the future, and the Wanda Plaza will be completely abolished next year.

Wang Jianlin, chairman of Wanda Group, said that this decision was made to reduce the overlap of Wanda's department stores.

< /p >

The news came out, which became the focus of attention. Especially in this week, the "snowball" topic of shopping center was getting bigger and bigger. Many scholars and experts in the industry joined the debate. P

Senior people in the industry believe that, on the surface, we all talk about "going to costumes", but this topic does not have much technical content. Instead, it is about the development of shopping centers and the pformation of department stores.

Judging from the current development trend, there is no doubt that the diversity of formats will become a major feature of the future shopping center. Moreover, Shenzhen is next to Hongkong, and the speed of learning and imitation is very fast. In addition, many shopping centers are preparing to run into the market and the competition pressure is very high. Therefore, differentiation, thematic and experiential will be the direction of S H O P P IN G MA LL pformation.

< /p >

< p > < strong > shopping center "dress up" can not be generalized. < /strong > /p >

Wanda Group, which holds important discourse power in the industry, recently made it clear that it is necessary to build the first commercial complex to dress up in the industry. The news immediately aroused heated debate among many business people in the country. P

Mei Yongfeng, managing director of domestic business expert and Kunming Management Limited, told reporters that when we look at and understand the concept of "de dressing", we must put it in a unique context.

Wanda Group "go to costumes" is Wanda Plaza, rather than Wanda Department stores, clothing resources will be returned to their own department stores, in fact, is the left hand for the right hand, the purpose is to strengthen the advantages of Wanda Department store.

Therefore, remind the operators of shopping centers to think carefully and not blindly follow suit.

Hua Tao, executive director of Shenzhen retail business association, also believes that shopping center "going to dress" is not absolutely rid of the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "format. Instead, businessmen want to create the inside sex through dislocation management. After all, many consumers still enjoy the pleasure of buying fashionable clothes in the physical store.

< /p >

< p >, however, the head of Shenzhen shopping center agrees with the idea of "going to costumes". He believes that under the fierce impact of online shopping, the domestic apparel industry is in the stage of reshuffling and upgrading.

Moreover, the homogenization of the clothing industry has been criticized by consumers. Increasing entertainment, catering and theme leisure projects has become the mainstream practice of shopping centers in recent years. Under such a double blow of "internal and external troubles", "going to costumes" is undoubtedly a major trend, but Wanda has gone a little more thoroughly.

< /p >

Last weekend, reporters went to K K M A LL, central city, Futian C O C O PA O p to visit, found that many clothing stores are conducting deep discount activities, but the passenger flow in the shop is obviously less than that in the movie theaters, restaurants, supermarkets.

A shopping mall brand marketing director who does not want to be named said that although clothing brand store performance showed signs of decline, clothing is still the main form of shopping center. Even if its contribution rate is calculated according to the input output ratio, at least its ranking is still at the forefront.

In Shenzhen, many clothing stores can attract customers' eyes and bring stable passenger flow for SH O PPIN G M A LL.

However, it is important to note that clothing industry has undergone tremendous changes in recent one or two years. Even brands such as ZA R A, H & M have begun to take the road of online sales. The domestic clothing brand resources have not reached the level of abundance, and enterprises do not attach importance to supporting independent brands and personalized design. Therefore, "going to dress" is a business trend, and the actual proportion can only be adjusted according to the actual situation, and can not be generalized.

{page_break} < /p >

< p > < /p >.

< p > < strong > format diversity will change the dominant position of clothing < /strong > /p >

Guo Zengli, director of China shopping center industry information center, pointed out in an interview with reporters that clothing retailing is the core of the retail center of shopping centers. The event of "going to costumes" in Wanda's shopping center is purely a case, and the outside world should not overextend and interpret P.

These remarks actually verify the current situation of the lack of brand resources and the combination of formats in domestic shopping centers.

< /p >

< p > recently, authoritative organizations announced the forecast data of commercial real estate development in China's first tier cities.

In 2015, Shenzhen ranked only 60 thousand after Beijing and Shanghai in the number of commercial complexes with a commercial area of more than 60 thousand square meters, ranking 60 in the country. This is a very frightening thing for the industry. Of course, there are many rare business opportunities and opportunities in the rapid expansion of shopping centres.

< /p >

There is a mainstream view in the P industry, that is, the reason why "go to costumes" is so great that one of the reasons is that everyone thinks that the idea that shopping centers should be the main business format should be corrected.

Nowadays, in many shopping malls in the city, there is a dramatic expansion of the catering and entertainment formats, which occupies the battalion.

Even the clothing area is slowly reducing the proportion of male and female a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a >, and giving way to the branded children's clothing counters full of vitality and unlimited commercial prospects. The parent child area built in the venue of Xi Hui City and Jun Shang department store has begun to taste the sweetness and become the object of other SH O PPIN G M G.

< /p >

< p > but according to the reporter's understanding and observation, the local shopping center industry that dare to try all kinds of new trends and new things will usher in a period of rapid development of formats. Apart from catering and entertainment, tourism, leisure, culture and art, high-end medical care, electronic high-tech industry, real estate, scarce social public services and other items will gradually enter the shopping center, which may become a magic weapon to attract customers to experience.

For example, recently, the Shenzhen Bao energy claimed that its shopping center would carry out cross-border cooperation, including high-end health care clubs and so on, so as to enhance the richness of the industry.

In addition, a shopping center official told reporters that there will be shopping centers in Shenzhen to follow the practice of Hongkong IFC commercial complex, and introduce high-end air quality service items, such as pre boarding procedures in shopping centres, aiming at the red collar wine tasting and dating activities of the golden collar group, and the joint high-end tourism company offering foreign theme deep tours for V IP customers.

We hope that we can create our own uniqueness through the diversity of formats, and we can seize the commanding heights before the new round of business wars.

< /p >