Tianhong Clothing City: Brand Rapid Upgrading Wins Customer Recognition

Rainbow clothing Market adjustment pattern at present stage of urban adjustment

Under the influence of the spread of the international financial crisis, Changshu's clothing industry is facing challenges. Among many Wholesale clothing In the market, as a representative of the new professional market in Changshu's shopping mall, how does Tianhong clothing city face the impact and change in the process of innovation?

Rational adjustment of market -- strong prospect

In order to adjust the existing market structure, rectify the market operation order, enrich the format and strength of business, and enhance the external image of Tianhong, Tianhong garment city has undergone a series of adjustments since the beginning of 2010. According to the market operation and the future development direction, the market floor has been repositioned, which is more in line with the previous format and the current situation of Tianhong garment city. It also points out the direction for market investment, marketing and promotion of the future development.

If the market wants to be distinctive, it must have bright spots on every floor, which is different from the marketing consciousness of the traditional greenhouse market. At present, the market 1~2 level has many brands, large stores, high quality and low price, mainly in quantity. 3~4 level brand, quality and serialization, and the wholesale pattern based on regional general agent has been formed. The occupancy rate of the merchants in the 1~3 market reached 100%, and the first batch of new merchants were concentrated on the opening ceremony in May 1st. The second batch of new merchants will open before the end of May.

"Market adjustment is a process that must be experienced in the development of the market. The regional location, hardware facilities and market management of Tianhong garment city have been recognized by the vast number of operators. Such a high quality market needs to introduce a large number of high-quality merchants and high-quality brands, and also requires a high-quality image. Tianhong clothing city, as a new professional women's clothing market, will continue to explore the direction of market management and perfect service for merchants. Tianhong clothing City Manager Meng Changan said.

Rapid upgrading of brands -- regional headquarters base

Cat underwear series, squirrel casual wear series, Ayilian fans dress series, duo ladies dress series, Bi Xi black and white sportswear series, CCDD women's wear series, Z&Y publicity. Clothes & Accessories Series, duck's down jacket series... These brand clothes, which can only be seen in shopping malls, can also be seen everywhere in Tianhong clothing city. Branding development is the development goal set by the market from its opening. Tianhong clothing city has gathered more than 3000 well-known brands, and this number will continue to grow as the market is negative and the five level investment will continue.

"Brand is clustered. Changshu is the window of Jiangsu's clothing industry." Lane Bryant The preferred height of development strategy. Our market brands are concentrated in the regional general agent, the national general agent, the factory direct sales. With the advance of time, rainbow will attract more and more large brands, such as Shenzhen E/P, Shanghai Jiasheng famous brand, Carbo Gleton and a large number of brands first entered Tianhong. Compared with the old market in Shanghai, Hangzhou and Changshu, the business cost of Tianhong is lower, the industry chain is more complete and the environment is better. "Rainbow has become the highland and incubator of Jiangsu women's clothing brand". Zhou Rong, manager of investment promotion department, said.

Tianhong clothing city has been following the "brand, fashion, professional" business ideas to pay close attention to the market and brand, rationally adjust the market, quickly upgrade the brand, so that more and more businesses believe that Tianhong, choose Tianhong.