Humen International Garment Machinery City Is A Successful Way To Learn From.

< p > Humen international a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > Machinery City is an international garment machinery trading platform which integrates 8 functions of international exhibition and trade, e-commerce, financing services, technical training, product development, logistics and distribution, conference and exhibition, business office and so on. The project covers an area of 16 thousand square meters, with a total construction area of more than 60 thousand square meters. After completion, it will become the flagship of the Pearl River Delta with the largest scale and the most perfect service concept.

< /p >

< p > Humen International Garment Machinery City has been constructed since 2008. During the baptism of the international financial tsunami, it witnessed the collective downturn of the clothing industry in the Pearl River Delta, and experienced the ups and downs of the garment machinery industry under the economic crisis. The whole industry was hovering between pfer and upgrading.

In July 30, 2010, Humen International Garment Machinery City opened with great care and support from leaders and trade associations at all levels! < /p >

"P > P > a href=" http://www.91se91.com/news/index_c.asp "" http://www.91se91.com/news/index_c.asp "> the international clothing city < /a > has introduced more than 100 strength merchants, including more than 500 famous brands at home and abroad, forming a complete chain of clothing machinery products, including various industrial sewing machines, industrial boilers, cutting machines, whole ironing machines, embroidery machines, clothing machinery accessories, hanging systems, laser equipment, CAD/CAM clothing design systems and so on.

It has a high reputation in China, such as Tianjin, Shenzhen, Han, Hangzhou, Shanghai, Hangzhou, Shenzhen, bok, Ningbo, San Jones, Japan, Dongsheng, Guangzhou, Shenzhen, Shandong, Hong Kong, Huizhou, new hardware accessories, Zhejiang machinery, branch machinery and other well-known brand manufacturers and front-line strength front-line agents. The famous brands include standards, heavy machinery, brothers, Shun Fa, Wang, silver, ZOJE, silver arrow, Zook, Jinhui, ocean, Dali Lai, metalworking, Si, Ma Gao, lion dragon ironing, Yin Jie, three Hao embroidery embroidery machine, Jinhui boiler, Seiko, neutralization, Bruce, 101 accessories and other well-known products brands at home and abroad. Currently stationed in business

< /p >

＜p＞　　在經歷2008、2009年的經濟危機中，珠三角許多企業、公司，特別是低附加值的制造業如服裝企業大量倒閉，生存成為了各個企業的目標，服裝機械行業作為服裝生產業的上游產業，深受影響，出現了長時間的持續低迷，許多服裝機械生產出現了減產、停產的現象，許多代理商甚至出現了歇業的現象，服裝機械行業在這次經濟危機中匍匐前進，生存之路十分艱難，許多服裝機械專業市場出現了嚴重的客戶流失，在這服裝產業鏈集體迷失的危機時期，虎門國際服裝機械城逆勢而上，受到全國乃至全球服裝機械生產企業及代理商的熱烈追捧，在短短經過10個月左右的招商籌備，順利實現全面開業，在后經濟危機時代完成了華麗轉身，市場的聲音由質疑變成了喝彩，虎門服裝機械城厚積薄發、鳳凰涅槃的操盤思路值得我們學習、深思!探究虎門國際服裝機械城的成功

We think of the following ways: < /p >

< p > < strong > the road to success: accurate market positioning to fill the gap in the market < /strong > < /p >

< p > China has become the production base of the world's < a href= "http://www.91se91.com/news/ > clothing machinery < /a >, accounting for 70% of the global garment machinery production. Currently, China's clothing machinery export area has Southeast Asia, South Asia, South America, Africa and other places. The main countries include Vietnam, India, Brazil, Argentina, Nigeria and so on. The garment industry in these areas is rising, but its < a href=" http://www.91se91.com "> garment machinery industry is lagging behind, and the demand for garment machinery is very huge. In the single Southeast Asia and South Asia region, the Pearl River delta volume in 2008 was as high as about 3000000000 Yuan. However, China has not yet formed an international trading platform for garment machinery.

< /p >

< p > Pearl River Delta has more than 30000 a href= "http://www.91se91.com" > garment enterprises < /a >. There are specialized and mature trading platforms in the aspects of surface accessories supply, garment manufacturing and clothing trade. At present, there is no specialized, standardized and modern garment machinery professional market in the Pearl River Delta. The backward business philosophy and business mode are incompatible with the large and mature garment industry market, which constitutes a bruising and pformation of the garment industry in the Pearl River Delta.

< /p >

< p > there are more than 5000 garment enterprises in Dongguan. Among them, there are more than 3000 garment enterprises in Humen. The garment machinery industry in Dongguan and Humen is currently in a low level, decentralized operation and information closed spontaneous operation. 90% of the business is confined to the local market. With the upgrading of < a href= "http://www.91se91.com" > the garment industry < /a >, the garment industry urgently needs specialized, modern and standardized procurement platform.

< /p >

< p > Humen International Garment Machinery City has made a systematic investigation and analysis of the garment machinery industry in the early stage of development. Based on the above considerations, the company's top executives decided to enter the upstream industry of the garment industry chain of the clothing machinery industry, which proved that the decision was very accurate and successful.

< /p >

< p > < strong > the way of success: Two: differentiated market competition and investment strategy, creating the first truly "one-stop" garment machinery purchasing platform in China, < /strong > /p >

P > look at the current Pearl River Delta and other domestic clothing "a href=" http://www.91se91.com "mechanical professional" /a "market, its business category is single, mainly needle cars, and at best can only become" needle city "instead of clothing machinery City. In the early stage of positioning, Humen International Garment Machinery City has identified the goal of creating the first truly" one-stop "clothing machinery procurement platform in China, introducing more than 100 strength businesses, mainly from the manufacturers and first class agents of the six garment machinery producing areas in Guangdong, Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang and Shaanxi, and even manufacturers and agents from Japan, Germany and other garment machinery manufacturing powerhouses. <

Our products include: all kinds of industries such as a href= "http://www.91se91.com" > sewing machine < /a > industrial boiler, cutting machine, ironing machine, embroidery machine, garment machinery fittings, hanging system, laser equipment, CAD/CAM clothing design system and other categories. It forms the "one-stop" procurement platform with high efficiency and low cost in the Pearl River Delta, which is the most complete and best brand in the Pearl River Delta. It has been highly recognized by the majority of garment manufacturers in the Pearl River Delta and has been highly recognized by clothing machinery operators.

< /p >

< p > < strong > the way of success: Three: the service concept of "innovative service mode and new professional market" has given Humen International Garment Machinery City strong and big power source < /strong > /p >

< p > professional market generally has to go through the three stages of "full field, steady field and prosperous field". From the full field to the prosperous market, it usually takes 5 to 8 years to cultivate its intentions. Its process will be arduous and complicated. "Innovative service mode and new professional market" is the core operation concept of Humen International Garment Machinery City, and is also a core strength highly recognized by the merchants. It will be the magic weapon for Humen International Garment Machinery City to win the future. < /p >

And the paction function, and the service concept and development concept need to be improved and upgraded. Humen International Garment Machinery City will take the "innovative service mode and create a new professional market" as the operation objective, and focus on the whole garment industry chain. It will not only serve the entry garment machinery dealers, but also extend the service to the upstream garment machinery manufacturers and downstream garment enterprises, and provide effective value-added services for the customers of the entire apparel industry chain. In 2010, Humen International Garment Machinery City will be defined as the launch year of value-added services, including the establishment of financing service centers, e-commerce platforms, the establishment of trade associations, the establishment of procurement alliances, and logistics storage centers, etc., which will inject more service connotation into the garment machinery industry and clothing industry, and will greatly boost the sustainable development of the garment machinery industry and garment industry. < p > in the traditional professional market, most of them only provide simple leasing.

In Humen International Garment Machinery City, such as Fu Yi group, its shop decoration costs up to about 800000, which is unimaginable in other domestic garment machinery professional market, fully embodies the high recognition of Humen International Garment Machinery City, and is ready to long-term development in this determination.

< /p >

< p > Humen International Garment Machinery City set up a financing service center in January 16, 2010. Aiming at the problem of financing difficulties of the large central enterprises in China, we first introduced the concept of financing services in the professional market. This is the first professional market for the establishment of financing service centers in China.

We have successfully introduced financial leasing, guarantee, venture capital and other major banks to provide financing services such as financing lease, guarantee financing and micro credit for garment enterprises and garment machinery manufacturers and businesses. They will greatly revitalize the assets of garment enterprises, enhance their competitiveness in operation and ease the pressure of funds in the upgrading and pformation of garment enterprises. This initiative has been warmly welcomed by business operators and garment enterprises.

< /p >

< p > < strong > the way of success: Four: the integration platform of "business, learning and research" has greatly strengthened the important position of Humen International Garment Machinery City in the apparel industry chain. < /strong > /p >

< p > Humen International Garment Machinery City believes that the specialized market of garment machinery is not only a platform for exporting advanced equipment, but also can use its own advantages to export garment machinery professionals and play an important role in product R & D.

< /p >

< p > Humen International Garment Machinery City, jointly with the training school of the famous clothing industry in China, the Hon Bang training school, will create the largest technology training school in the Pearl River Delta with the largest scale, the most trained subjects, the most powerful teachers and the most advanced teaching concept. It will introduce various national certification systems and become a national certification technical certificate issuing agency. It will provide a large number of qualified technical professionals for the Pearl River Delta garment industry and become a well-known training base for garment industry in the Pearl River Delta region.

< /p >

< p > Humen International Garment Machinery City has established a R & D and exchange center. It regularly invites experts and scholars to conduct in-depth exchanges and communication with manufacturers and merchants to analyze the development trend of the global and domestic garment machinery industry, so as to provide effective decision-making basis for the direction of production and business direction of the manufacturers. At the same time, the center is responsible for applying for the R & D Development Fund Award to Dongguan and Humen town governments, encouraging technological innovation of garment machinery manufacturers, assisting in applying for new product patents, setting up technological innovation awards, subsidies for new product use and new product promotion fund, and so on, boosting the development of garment machinery production enterprises and garment enterprises.

< /p >

< p > the "business, study and research" integrated business mode put forward by Humen International Garment Machinery City has greatly strengthened the important position of Humen International Garment Machinery City in the apparel industry chain, greatly expanded the role of the professional market of garment machinery, and will lay a solid foundation for its later development. < /p >

< p > the opening of Humen International Garment Machinery City will greatly improve the important part of the Pearl River Delta garment industry chain.

At present, the Pearl River Delta garment enterprises are upgrading and pformation, and the demand for advanced clothing machinery is increasing. Humen International Garment Machinery City will boost the upgrading and pformation of garment enterprises from hardware aspect.

The concept of "improving the apparel industry chain, boosting the upgrading of garment industry" and "industrial upgrading, equipment first" were highly recognized by governments at all levels, apparel industry associations, < a href= "http://www.91se91.com" > Garment Machinery Industry Association < /a >.

Humen International Garment Machinery City has a clear development target, advanced operation concept, complete operation platform and clear development direction. However, the development of any professional market is a long test. Looking forward to the future, we believe that Humen International Garment Machinery City will hand in a satisfactory answer. We will wait and see! /p