China'S Garment Industry Has Come To A New Era Of Dynastic Change.

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > men's wear market < /a > has been in the doldrums since 2012, and relevant brands and manufacturers have been thinking about coping strategies.

According to the press survey, the present situation of men's wear market in China is really not optimistic. The Chinese men's wear brands on the market are still stuck on some old brands. The few brands that are made with time and money are just trying to maintain them without seeing much bright spot and innovation.

Under the dual pressure of inventory and economic downturn, many brands have closed some stores, others have been merged and reorganized, hoping to cope with the current industry predicament.

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P > look at the development of the men's clothing market in ten years. It can be clearly found that the Chinese men's clothing market is a watershed in 2000. It was mainly practical in the past, and then gradually turned to fashion. The rapid expansion of the fast fashion brand in China shows that the demand for fashion trends is increasing, and the men's wear brands that do not seek breakthroughs will gradually lose their market.

In addition, from the international front-line brand to the two or three line market, more and more consumers are improving their aesthetic standards. This is also a potential opportunity for the rise of China's men's wear brand for the two time.

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< p > in the face of the current situation of "a target=" _blank "href=" http://www.91se91.com/ "> clothing /a > industry downturn, Ray Tibor, the local clothing brand, believes that the so-called crisis is the coexistence of danger and opportunity. This is an opportunity for the pformation of the garment industry and an important gateway to change the concept, which will eliminate a large number of garment enterprises without precise positioning and unique ideas.

"The Chinese garment industry has come to a period of dynastic change. The former" channel is king "has changed to" design "as the king. The garment industry has changed from the" seeking the same age "to the" age of seeking difference ". In my view, this is the normal era and will be the trend of the future development. The consumption in the past is too irrational to produce a number of fake brands. Only by integrating the trend with the fashion can the garment enterprises develop smoothly.

Ray Tibor, vice president, told reporters.

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In fact, at the crossroads of the development of men's clothing market, the opportunities given by history obviously exist. P

The development of men's clothing has been lagging behind women's clothing. This situation is more serious in China, and for Chinese men's clothing brands, this background is also an opportunity.

Moreover, when we mention the Chinese men's wear brand now, we often associate with the brand names of middle-aged and male customers in Jiangsu and Zhejiang and Fujian. They give people the impression that they are mature and steady, but they are old-fashioned and mediocre, and are lagging behind the trend of international men's wear.

This impression also reflects the backwardness of China's men's wear market, because a mature garment industry environment is to embrace all age groups, various styles of clothing, and show the prosperity of various styles.

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< p > more noteworthy is that the development mode of < a href= "http://sjfzxm.com/news/index_c.asp" > Chinese men's clothing brand < /a > has also shown a different situation from the past, such as the emergence of e-commerce, which is an innovation of the sales mode, but it can greatly affect the development of garment enterprises, and even lead to the innovation of the whole industrial chain.

Many enterprises have foresight to see this trend in the future and seize the opportunity in the field of e-commerce. For example, the familiar customers, from the original men's clothing to the market and now expanding to the fast fashion of the whole people, just a few years later, customers have successfully built their own clothing brands through the Internet. In the field of men's clothing online customization, the brand men's clothing is based on the modern garment customization system composed of the three combinations of "intensive clothing pattern + standardized model + industrialization pipeline", collecting three data indicators of "fabric, style and size", thus forming a customized service.

It can be said that e-commerce may be a shortcut for China's men's wear brand to get considerable development. It is also an opportunity for small and medium-sized garment enterprises to bend over the big brands.

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Shi Chunlei, P COO, said in an interview with reporters that in the Chinese environment, men's clothing should first fit the Chinese men's aura, while Chinese men are a complex group. We should set off the Chinese men's aura and feelings in the world background.

Whether China a target= "_blank" href= "http://www.91se91.com/" > designer "/a", or Chinese men's wear brand, are still in a very elementary stage, we must find their own unique connotation, instead of setting up a shell for quick profit and instant benefit to get short-term benefits.

Now we can seize the opportunity at the right moment, seek the progress of design, business philosophy and marketing means, and the brand close to the internationalized operation mode is the potential stock for the long-term development in the future.

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< p > this is indeed the case. Sketching CROQUIS is a man's designer brand with increasing influence in China's independent men's wear market. With the characteristics of awakening, simplicity, comfort, ease of collocation, design sense and quality, it fits the values of young people around 25-35 years old.

Although the industry has realized the importance of design to brand, in the eyes of the industry, the real design needs to grasp the soul of a a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > as a whole. On this basis, we should coordinate the strength of every aspect such as flour, accessories, templates, workmanship, workmanship and so on.

For men's wear designer brand, although some of them are good in operation, their commonality is often rooted in a group, and they have a good grasp of the market and know how to find a balance between design and market.

Others, too personal, are not necessarily suitable for many consumers, and can not be launched in large quantities, which will lead to various restrictions in the development stage.

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< p > in the press view, whether the men's clothing market is good or not depends mainly on the degree of brand assurance, and the operator's grasp of brand smell and market positioning is particularly important. Some enterprises believe that men's clothing market is not good because of the low turnover rate of men's clothing and the inertia thinking of a man's clothes.

The brand of men's clothing should contain rationalization. When we start a brand, we should consider giving it the right culture and connotation.

At the crossroads of opportunities and challenges, enterprises will seize the opportunity of pformation and realize their own nirvana.

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