Three Basic Principles Of Positioning Brand Strategy

< p > 1, enterprise itself < a href= "http://www.91se91.com/news/index_c.asp" > brand positioning < /a > can not change < /p >.

< p > for a company, brand positioning is the core. It must not be easily influenced by the external environment.

Many enterprises made fatal adjustments to positioning in a very special period.

At any time, the atmosphere and religious trust created by the brand are important prerequisites for consumers to buy a brand product.

The change of positioning means that consumers' consumption cognition and trust will not be conducive to the change of brand image.

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< p > two, brand positioning < a href= "http://www.91se91.com/news/index_c.asp" > price war < /a > can not touch < /p >

The most typical behavior of < p > is to deal with competition through frequent price cuts. Many times, the price is reduced by many people's recognition of their brand positioning, so that consumers lose interest in the brand itself.

In order to boost consumption and make their products look better, many businesses will choose to reduce sales or make bigger profits.

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In essence, P is foolish.

The economic crisis is not a lifetime. After all, it is only a cycle. It may affect the sales performance of enterprises over the next two years, but this is not the end of the world, but your life is not easy.

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< p > you should know that other enterprises are not as good as you are. This is not a problem of an enterprise.

Moreover, after reducing the brand awareness, consumers will not buy it if they want to restore their original price through the price increase.

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< p > three, channel deep < /p >.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > channel < /a > the strategic role of the brand is very obvious. It can even be understood that there is no brand without channels, and channels are always the key to brand access to consumers.

In general, channels refer to sales channels, coverage, distribution, location, inventory and pportation.

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P is one of the most important embodying of this link.

During the period of economic recovery, enterprises can reconsider and evaluate their suppliers, partners and distributors in this very special period, and organize their own channel management so as to lay a solid foundation for better economic cooperation.

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