News Of New Store Opening In Xi'An

< p > pformation, closing, shop opening...

Looking at the 2013 department store in Xi'an, there are a few unhappy families.

Not long ago, the media reported that the famous foreign department store brand, new business mart, ended their "Xi'an dream".

At the same time, many brands of stores in Xi'an came to the news of the opening of new stores.

What will be the "big action" of the people's department store as a local department store giant? "/p".

< p > bell tower is the first core business circle worthy of the name. Besides South Street, there are people's department stores on the East, West and North streets, and how to locate each shop in the same business circle. After market research and many discussions, we have made professional market segmentation for each shop, such as the people's livelihood International Shopping Center, positioning is a style of fine products.

But because of the different business models and consumers' familiarity and identification with new brands, we feel that it is very difficult to do well in the differentiation of sub brands.

Therefore, in the future, we have to return to the major areas of the core brand of Minsheng department store. We should re understand, optimize and shape the brand with a long history, and give her the recognition of sunshine and fashion, and move towards the international and future.

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< p > in addition, from the perspective of the development of the whole domestic first tier cities, the proportion of the core business circle in the future commercial development should be dialectically developed, and the absolute value of sales should be stronger and stronger. However, from the perspective of market share, its status will be weakened due to the expansion of the urban skeleton and the rapid development of the secondary business circle.

From the perspective of urban development and consumer demand, people's livelihood will be arranged in different cities. At the end of this year, we will open a new store in Beijiao.

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< p > in terms of the project itself, due to the current hardware structure, the attributes and needs of the surrounding consumption layer, and the constraints of the surrounding business circle, the North Department store of Minsheng department store is relatively small. In addition, we are still relatively simple department store format. But in this department store, we have made some design and adjustment in the category planning, that is, the trend of department store shopping center to support the consumers' diversity and differentiated consumption needs and experience, and this proportion exceeds the average level of the existing stores of people's department stores.

For example, the proportion of restaurants in North City restaurant is much higher than that of any people's department store.

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< p > on the one hand, on the one hand, from the macro perspective, the trend of urban migration and urban development determines this trend. Beijiao's future economic development and consumption promotion can be expected. It is understandable and natural result for business partners to seize such a strategic location. From the micro level of operation, we can see that there are still quite a few differences among these stores. Different positioning, category planning, brand misplacement, and setting of soft environment are very attractive to different customers.

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< p > from the perspective of consumer cognition, the brand of Minsheng department store is relatively solidified, for example, the people's international shopping center of North Street, in fact, the original intention is to locate the light luxury concept store based on international brand. We have introduced many exclusive brands, but the effect is not particularly good. The reasons may be related to our resources aggregation ability, management ability and consumers' lack of brand cognition.

In this regard, we have to rebuild the concept of people's livelihood department store. We no longer make this subdivision brand design, but strive to adjust and improve the brand image of people's livelihood department store, so that he can be more fashionable, sunny, international and more fashionable from inside to outside.

In addition, we will launch the new VI, including some changes in marketing methods and customer experience links, and try to convey the new positioning concept of people's livelihood department to consumers.

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"P" before the people's livelihood is a simple department store, after the reorganization of the group in 2003, as a commercial main store under Hainan Airlines Group, relying on the overall development of the group, has become a pillar of the commercial sector.

From the perspective of future development, on the one hand, we should adjust the modern sense and experience of existing department stores according to the trend of department stores' shopping centers, and on the other hand, we will expand the format of shopping centers and give play to the coupling effect of business and other formats.

At the same time, we should start our national strategic layout and development according to our business development strategy, and create a modern retail group full of fashion and sunshine.

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