The Way Of Chongqing's E-Commerce Development

In August 15th, Miss Wang took the parcel from the courier, ran home excitedly, opened it up, and was disappointed: "the online shop display is clearly a red skirt. How is the real thing pink? The difference between the Internet and the reality is too great."

Many consumers have had similar experiences. When the electricity supplier threw off their arms and vigorously opened up the market, the product display information was inconsistent with the reality, and online transactions and after-sale disconnect and other issues surfaced, and caused many consumers' complaints.

In order to improve customer satisfaction and reduce business risks, some business enterprises began to explore new business models. O2O emerged as the times require. Jingdong, Gome and Suning benefited from this mode.

Recently, the city's first "online trading, offline experience" large clothing Shopping mall - curiosity new vegetable garden dam Garment City, started the early operation. Chongqing has become one of the earliest cities in the country to carry out O2O operation in garment industry. Many people in the industry expect this. Can O2O make up for the weakness in the current development of e-commerce?

　　 Bigger and stronger electricity providers face two major problems

Chongqing has spared no effort in promoting the development of e-commerce. In August 2011, it issued the preferential policies for accelerating the development of e-commerce industry in Chongqing, and formulated preferential policies for taxation, finance, finance and talents. Recently, the opinions of the people's Government of Chongqing city on accelerating the development of online retailing industry were promulgated. By 2015, the total annual e-commerce transactions will reach 200 billion yuan, of which the scale of the online retail market will quadruple in the next two years, reaching 100 billion yuan.

With the booming of the electricity supplier industry, the two major problems of online store operation cost increase and sales and sales disconnection have become the stumbling block for the local electricity supplier to become bigger and stronger. "The growth is not big, and can only be eliminated in the increasingly fierce homogenization competition." Yao Zhang, Secretary General of Chongqing Electronic Commerce Association, said this.

In recent years, the electricity supplier competition has become more intense. Take the clothing field as an example, if you want to open a shop in Taobao, although you can apply for a free shop, if you want to make it rank the front, it is easier for customers to search for it, so you need to rent the shop template. "The cost of the template is about 1000 yuan per month." "If you want to improve the grade of the store, you have to invite artists to do the page design and buy web page materials," she said. "If you want to make the pictures more delicate and beautiful, you must invite photographers and models. The cost is even higher. "

"If you want to build a hardware retail shop, it will not solve hundreds of thousands of problems without spending hundreds of thousands of dollars," Yao said. Limited by capital, many individual online stores are of low quality and weak competitiveness.

In order to save costs, many businesses will steal pictures from the official website of high-quality products, and then post them directly to their products. The goods sold are often highly imitated, and the quality and style are not the original ones. Li Mei, a local electricity supplier who manages women's clothing, admitted that due to the difference between some objects and pictures, customers were often refunded, and occasionally they were badly criticized. "But for professional photography, it takes 1 thousand yuan a day, and the cost is too high. We can't do that."

City Department Store Spin Wang Xiaoqiong, Secretary General of the business association, pointed out that online sales and goods are seriously divorced from management, making the situation of online shopping shoddy.

"The e-commerce industry has entered a painful transition period. What the electricity providers need to think about is how to reduce the cost of products and image packaging, and put more inputs into quality and after-sales service." Yao Zhang said. {page_break}

　 Help traditional enterprises to cross the threshold of e-commerce

As the first B2B business enterprise to adopt O2O operation mode in our city, curious new vegetable garden dam city is about to start business invitation. The project is developed and managed by Guangdong Zhongzhi Chengcheng Investment Limited company. Li Guisheng, vice president of the project, introduces that the mall will invest in a unified business platform for the construction of businesses, free distribution of one to one, implement the combination of virtual reality and virtual reality, and employ professional photographers, build a studio, build a model team, set up a professional e-commerce department, adopt a large-scale and intensive promotion method, and the operation and packaging costs of each store will be 7 to 8 percent lower than that of the professional team alone, and the related services will be completely free at the early stage. Taking into account the fact that most businesses in Chongqing are relatively unfamiliar with electricity providers, the mall will also conduct business training throughout the business to ensure that all businesses can operate skillfully.

It is understood that the mall implementation of wholesale and retail mode, consumers can first shopping in the curious new shopping mall entity, experience, and then through the online shop to buy, if there is a problem of clothing purchased through online stores, customers can directly go to the store to safeguard their rights, or to complain to the mall management, the mall will first compensate for the online shop, to ensure the interests of consumers.

"There are small, scattered and chaotic characteristics in Chongqing's individual online shops. It is difficult to fight alone in the fierce competition and fast changing market. If intensive operation, we can reduce costs." Yao Zhang said that through entity management and unified management, it can effectively link sales and after-sale, while the image of mall and shop can also be improved simultaneously. Cost down, quality guaranteed, businesses and consumers will form a win-win situation.

According to incomplete statistics, our city has more than 8 online shops on third domestic platforms, with nearly 1/3 of clothing stores, but less than 1/3 of local clothing is sold in the clothing they sell. On the other hand, in most of the clothing distribution centers in Chaotianmen and other regions, most of the businesses have not yet started to use e-commerce. Insiders pointed out that, with convenient transportation and logistics environment, vegetable garden dam will create O2O clothing city, providing a rare opportunity for upgrading Chaotianmen businessmen.

Wang Xiaoqiong said: " O2O mode Through the packaging and acceptance, unified technical services, across the local traditional enterprises to develop the threshold of electricity business. This will have a profound impact on the development of the local garment industry. "

The head of the science and Technology Office of the Municipal Commission of Commerce believes that in the past, due to the lack of understanding of the professional technology of some local traditional enterprises, the participation rate was not high, resulting in inadequate front-end advantages of the electricity supplier in clothing and other fields. And O2O mode fully learn from the experience of coastal developed areas, will provide assistance for the development of our city's electricity supplier.