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Lane Crawford Returns To Shanghai To Open The Nation'S Largest Flagship Store

2013/8/29 17:59:00 6

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Luxury Department Store Crawford Flagship Store

P, a famous luxury department store, will open its biggest flagship store in Shanghai in September this year. For Lian Crawford, after the first round of opening and closing stores, the opening is also a "return". However, in the highly competitive Huaihailu Road, even if he wants to stand out, he will face many challenges. 
 introduces many designer brands /p >
 the return of LK to the Times Square is "well prepared" and the business area will be 7 times that of the original. The whole shop has four floors, covering 14000 square meters, and will have more than 500 luxury brands and designer fashion, beauty and lifestyle brands. The first floor of the shopping mall is a cosmetic area, covering an area of 3000 square meters. It will introduce more than 30 high-end cosmetics brands including Fresh, La Mer and YSL Beaute. 
 two layers are ladies' shoes and accessories, which are divided into 5 districts. There are 250 brands, including Alexander McQueen, Balenciaga, Christian Louboutin, Givenchy, Lanvin, Saint Laurent Paris, Saint and tangle, TK, TK, TK, TK, TK, TK, and so on, giving full consideration to fashion and design sense. 
The three level < a href= "http://www.91se91.com/news/index_c.asp" > women's wear > /a "will have 80 selected designers and contemporary fashion brands, including Alexander McQueen, Dolce & Gabbana, Erdem, Givenchy, Givenchy, J.Crew,", ",", ",", ",", ",", ",", "," and ". The brand new brand, which includes the British brand Whistles, and the exclusive Each x Other launched by the famous artist Zhou Yi, are sold exclusively by Lian Ke Fu. In addition, the shop will launch the first Chinese local designer's works, including Liu Qingyang's Chictopia, Helen Lee's insh and Liu Min Ms Min. 
 the top floor of the shopping mall is the men's area, from the exquisite tailored suit to the perfect Polo shirt. The men's shoes and accessories department will occupy an area of 470 square meters, and will be divided into four popular brands, including Balenciaga, BottegaVeneta, Comme Des Garcons, Givenchy, Jimmy Choo and Paul Smith, which are dominated by international designer brand, modern classic design, and the latest contemporary and lifestyle accessories. 
 Lian Kai Fu will also launch more than 1100 square meters of The Platinum Suite and services to provide exclusive platinum VIP members of the private lounge. 
 because of the closing mode of operation mode .
 as early as 2000, lac Crawford entered the Shanghai market. The same time was chosen as Shanghai Times Square. Because of its high-end positioning, it was also the first store in China, and the continuous presence of Lac Crawford has become a benchmark for high-end department stores in Shanghai. However, although many people applaud, but because of the high price, plus consumers' lack of awareness of some brands, there are few consumers in shopping malls, and less money is spent on shopping. 
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 < --EndFragment-- > 2006, lac crawled away from Shanghai. 
 a lot of people in the industry have analyzed that the reason why lac Crawford is "acclimatized" is that he uses the form of "buyer system", that is, to send shopping malls and buyers to the world to collect new upscale designer brands, instead of directly introducing world-famous brand stores that consumers already know well. In the shopping mall, the way of display of link Crawford has changed to the brand oriented store oriented pattern, but it has been displayed in the uniform design pattern according to the product. 
 experts have pointed out that the advantage of this mode of operation is that if we ensure the smooth sales channels, we can get high profits. On the contrary, once the sales are sluggish, they will be unsalable, leading to a shortfall in capital turnover and making the operation difficult. At the same time, this mode is too advanced for consumers at that time, and is more suitable for those mature consumers who understand fashion trends, love design brands and have their own unique styles. Most consumers at that time identify brands rather than commodities. 
The brands of a href= "http://www.91se91.com/news/index_c.asp" > Lane Crawford < /a > are mostly designers and niche brands, but the price is not bad. At that time, consumers were not willing to pay high price to buy some brands which were not familiar. 
 in addition, there is also a view that the development of Shanghai store has been restricted by the area of operation. Compared with the Hongkong store which is "attractive enough for the shops and fresh enough for goods" to attract consumers, the area of Shanghai's Crawford is only more than 2000 square meters, only half of Hongkong's. 
 competition ability to be tested /p >
The difference between P and 13 years ago is that he has abandoned the agent system, but has taken the same independent management mode as the Beijing (real estate) store, which is directly managed by the headquarters. 
 it is worth noting that in order to adapt to the mainland market, Lian Crawford will also adapt to the current two major trends to make changes: 
 one is overweight food and beverage business. Under the impact of the electricity supplier, commercial plaza generally advocates experiential consumption, rather than pure retail formats. Many department stores have joined the catering format to bring enough people flow. 
 two is "online shopping". Lian Crawford will be in Shanghai Times Square shop to achieve online order picking and return services. The online store of Liverpool's official website will provide a week of new products, bilingual content introduction, modeling experts and customer services in three languages, and online stores can also deliver services in Beijing, Shanghai and Hongkong on the same day. It is convenient for high-end people who are busy with their work to do shopping. 
 nowadays, the consumer concept of Shanghai consumers has become more mature. It has a higher awareness of small and low-key luxury goods and designer brands, and it is easier for Lian Crawford's "buying system". 
 Zhu Lianqing said that the rational diversification of Chinese consumers and the pursuit of brand diversity have also accepted the designer's brand. However, if he keeps his feet in Huaihailu Road, he needs to face many challenges. 
 the main selling of high-end products is in the background of anti corruption. These consumer groups become low-key, so they may suffer a certain impact. "But there is no problem with Lian Carver's brand. The key is the parking lot. If the parking space problem is solved, the location of Lian Crawford is a golden area." 
 in addition, as "a href=" http://www.91se91.com/news/index_c.asp "luxury" /a "department store, Lian Crawford will also face the impact of IAPM around K11 and Eastern Huaihailu Road. Compared to the K11, the main brand of "art brand" and the distinctive young and fashionable food and beverage IAPM, Lian Crawford has no advantage in "characteristics" and "popularity". 
 Jiang Xinguo thinks that K11 attracts the consumption of petty bourgeoisie, with high positioning and comparative literature and art. The positioning of IAPM is very appropriate and the subway is a good project. And the area where Lian Crawford is located must be good, and there will be opportunities to move westward as the center of the city moves.