Dongguan'S Footwear And Other Light Industrial Products Make A Good Market In Africa
< p > < strong > better economy and great market potential < /strong > < /p >
The economic outlook for Africa in sub Saharan Africa has been improving in the 2013 Africa economic outlook jointly released by the African Development Bank and the United Nations Economic Commission for Africa (P). Sub Saharan Africa is forecast to grow by 4.8% and 5.3% in the next two years. < /p >
At the same time, the rapid growth of the middle class in Africa and the increase of social consumption capacity also have a wide range of business opportunities. P According to statistics from the world bank and the African Development Bank, the number of middle class population in Africa has reached 350 million in 2012. By 2030, the average annual consumption capacity of the African middle class is expected to exceed US $two trillion. The growth of the middle class, coupled with the relatively rapid economic growth in East Africa and West Africa, has great potential for investment in agriculture, mining and other industries in Africa. It is no doubt a good profit for investors. < /p >
Mr. P and his friends just returned from Africa in the thick Street wood market. He mainly visited the timber market in Africa. He planned to buy a forest with his friends, then processed them in the local area, then transported them back to Houjie. Mr. Ma told reporters that the trip to Africa was very big. Before he went there, he always thought Africa was poor, and its consumption power was not good. It was backward in all aspects. After that, it completely overturned the previous impression. There were many opportunities and great market. Initially, Garner and a local company have made the intention to prepare for the cooperation between the two sides. The other party will produce timber resources, and this side will generate funds and build processing plants. The two sides are still negotiating further. < /p >
< p > < strong > local factories, make full use of resources < /strong > /p >
< p > Mr. Ma's investment plan is still in operation, but the largest private enterprise in Dongguan, a href= "http://www.91se91.com/news/index_x.asp" > shoemaking enterprise < /a > Huajian group, has already built factories in Africa. It is understood that Huajian settled in Ethiopia in November 2011 to invest in the construction of Huajian international shoe city (Ethiopia) Limited Liability Company, the company formally put into operation in January 2012. Due to the adoption of advanced machinery and equipment and good management system, the company can produce 5000 pairs of finished shoes every day, which has solved the employment of 2000 locals and has developed into the top ten companies in Ethiopia. < /p >
< p > when it comes to building factories in Ethiopia, Zhang Huarong, chairman of Huajian group, intends to turn it into a manufacturing strategic base for Huajian. Zhang Huarong believes that the environment in Africa is just like China thirty years ago. When Taiwan funded factories and Hong Kong invested factories came to invest in the mainland, they were small businesses. After twenty or thirty years of development, many of them turned into giant enterprises. Now there are few opportunities for the rapid development of traditional enterprises. But there are still many opportunities to expand in Ethiopia. Ethiopia is rich in raw materials and labor resources, and it is also a business opportunity for enterprises. < /p >
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In fact, Huajian not only sees Ethiopia's rich raw materials and labor resources, but also has a huge market in Africa as a whole in P --EndFragment--. According to the data of relevant departments, Dongguan textile products exported to Africa have increased significantly in recent years. On the one hand, all kinds of light industrial products produced by Dongguan enterprises are highly competitive globally because of their low cost, fashionable style and perfect functions. On the other hand, Africa still maintains a relatively high growth rate in the global economic downturn, making the purchasing power of the nation steadily rising. It is precisely that these countries and regions generally exist inadequate matching of light industry, limited production capacity and high production costs, so Dongguan's low quality light industrial products can meet the needs of this part of the country and region. < /p >
< p > besides light industrial products, some enterprises also produce electronic products and building materials suitable for the African market according to the characteristics of African market. < /p >
Dongguan P trillion Technology Co., Ltd. invested 18 million yuan to research many tablet computers. In order to improve sales, it also specially dug professional managers to take the helm of tablet computers. In order to avoid competition with high-end brands, the company's computers are mainly for Africa and Latin America. Company sales director told reporters that Africa and other markets for electronic products demand is also great, the company has high hopes for the African market. < /p >
< p > Dongguan Hua Xuan main business is aluminum curtain wall material, the company's products are mainly sold to the domestic market, exports accounted for only 10%, chairman and CEO LAN Xuan told reporters that Egypt is a major market of Hua Xuan's exports. < /p >
< < p > strong > interest, we should control risk < /strong > /p >
< p > Wan Guan develops "a href=" http://www.91se91.com/news/index_p.asp "> African market < /a >, which has been successful and failed. Shijie Dongguan juqian Furniture Co., Ltd. has been a sample of transformation and upgrading of local OEM production enterprises, mainly producing metal with wooden or glass or plastic furniture. In order to develop new markets, the company began to produce two bedroom two bedroom houses worth 60 thousand yuan in 2011. Compared to traditional houses, the two rooms are two "steel houses" which can withstand strong typhoons and earthquakes. Houses are used for 15 years, and 90% of materials can be recycled and reused. "Exported to Africa and set up a model room in Africa. But because the battle line was too long, it closed down at the end of last year, according to people familiar with the matter, although the African market has invested a lot of money, the company's "production" house has not sold several sets in Africa. < /p >
< p > experts point out that many countries in Africa are short of industry and processing industry, and many light industrial products are imported. These products are also the strengths of Dongguan. African countries have no import restrictions and free trade, so long as they pay taxes, they can import. If semi-finished products, spare parts, spare parts and raw materials of Dongguan enterprises are exported to Africa for deep processing and assembly production, they will get more substantial returns. However, when Dongguan enterprises should learn to control risks and open up African markets, one must choose the country well, and the two is to sell products well. To do this, the best way is to go to Africa for fieldwork. It is often unreliable to understand the market situation of a product in a country in Africa through hearsay. < /p >
< p > in addition, when Dongguan develops its African market, it also stresses honesty. Now many enterprises sell some fake and inferior commodities to Africa, which has caused harm to "made in China". Guan enterprises attach importance to the African market and can not get the inferior goods in the warehouse to the African market, which will destroy the market. < /p >
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