Small And Medium-Sized Clothing Enterprises How To "Play" Business

< p > < strong > the problems existing in the operation of electronic commerce < /strong > < /p >

< p > many websites of small and medium garment enterprises are too simple to value the user experience.

For example, there are some interesting comments on the website of a clothing enterprise. Customers say that the products they receive are better than those on the Internet.

This is really a dumbfounding feedback. On the one hand, it shows that the customers are very sure of the product they receive. On the other hand, it shows that the sales website of the clothing enterprise has not fully developed the visual experience of the customers, and has not displayed the advantages of the products through the picture description of the network.

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< p > insufficient support for network marketing will affect order reaching.

Many small and medium-sized clothing enterprises in the initial idea is to achieve online promotion, offline consumption purposes.

But after a period of operation, the promotion of offline stores should be carried out ahead of schedule.

For example, there will be such a situation. Because of the superior quality of products, a certain garment is very popular in the trial sale of the offline shop. Although the customer has not yet reached the brand recognition, it has already been very approved of the product.

So offline sales need not rely on online promotion, but should be synchronized.

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< p > the investment of non precise network promotion has not really attracted the target population.

For example, many small and medium-sized clothing enterprises in the promotion time, did not accurately find this part of the patronage website, often spend the precision marketing click price, but attracted a lot of useless hits, can not effectively promote the final sales.

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< p > the lack of website operation level restricts the pformation of traffic volume to sales volume.

Many small and medium-sized garment enterprise websites do not have special personnel management, sometimes they can not see customer service staff on the website. If customers visit websites at this time, they will not be able to effectively plate visits into orders.

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< p > < strong > electronic commerce strategy improvement < /strong > < /p >

"P > Logistics wins many customers, often because of poor logistics services, may no longer patronize your online store.

Therefore, small and medium-sized garment enterprises should plan shop promotion, store every ground store as their own storage and logistics center, and distribute goods to the nearby areas, so as to save costs and deliver goods to customers quickly.

At the same time, it can also launch an innovative "buy one to send two" initiative. Because online shopping can not see physical objects and experience personally, some customers can not buy this dress because they can't decide the number.

At this time, customers can choose two numbers. When they get the clothes, they will leave the appropriate number, while the other can be returned by the designated logistics company and paid by the garment company.

Of course, if you do not choose the customer of this service, you can get a low value coupon equivalent to the logistics cost, and use it next time you buy it.

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< p > online and offline marketing channel cooperation and win win. In the promotion process of online shops, many small and medium garment enterprises only value online promotion, while ignoring the special effectiveness of offline promotion.

In response to this problem, some small and medium-sized garment enterprises should adjust their original business plan, synchronize the implementation of the ground store, and synchronize the two marketing channels under the online and offline channels, and promote the new user experience activities through the promotion of the ground store on the line.

In the past, franchisees can only sell online, and now they can combine online and offline.

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< p > small and medium-sized garment enterprises can make distribution Web pages for each franchisee and combine online and offline in real time.

Stores may not always have customers, but the flow of customers on the Internet is uninterrupted.

When there are not many customers, the assistant can continue to serve the online customers through the exclusive distribution website of franchisees.

Because the franchisees in the ground shop have their own distribution pages, they will not cause the sale conflict because of the different selling prices on the online and offline channels, thus damaging the brand.

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At the same time, the P store also has the responsibility of logistics center and storage center. Every location of the ground shop needs to be carefully selected, and it will radiate the surrounding area. The network sales goods in this area will be sent out by the ground store. This will not only save the logistics cost, but also publicize the address of the ground shop, so that the customers on the network will also become customers of the shop and kill two birds with one stone.

In addition, small and medium-sized garment enterprises can further introduce members of the casual marketing mode, in the franchise store can be placed N computers, customers can choose money through computers, experience leisure consumption, but also for special or honorable members of the customers to provide clothing style customization services.

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< p > fine website customer service in the online store customers to change a shop very fast, it only takes a second time, so customer service must maintain 24 hours online, at any time to solve customer problems.

Online customer service can not communicate with customers face to face, increased a lot of difficulties, so online shop customer service in the reception of customers, answering questions, but also to learn some communication skills, many times need to learn empathy, standing in the perspective of customers, sincere for the sake of customers.

From the perspective of clothing products, what kind of products are you and what kind of products you are suitable for? This is actually a traditional shopping guide.

At the same time, we need to know very well about the products that our company runs. We can explain every design concept to the customers, which is actually a process of word of mouth marketing.

Storytelling customer service will no doubt keep this customer and make it purchase desire.

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< p > focus on user experience. Because of the virtual nature of the network, customers can not experience products. This is a problem that every shop must face. Whoever can solve this contradiction well will win in this smoke-free field.

Therefore, user experience will become a key marketing strategy for small and medium-sized garment enterprises in the future, and we can try to launch "zero plan" activities on the website.

That is, through the cooperation with the portal website, regular activities will be held. Users who take part in activities will get an experience voucher and exchange clothes with a free experience to a clothing enterprise. If customers want to buy it after they experience it, they can buy it at a price lower than that of the online store.

In this way, customers who never know the brand can be relieved of their worries and feel at ease to achieve the goal of rapid promotion.

Once customer loyalty is formed, the cost of these free experiences will turn into profits and return to the pocket of clothing enterprises.

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