Longyan Department Store Merchants Push The Experience Of Consumer Marketing And Enter The Service Era.

< p > recently, a cinema of Tiancheng Tiancheng Shopping Plaza opened a free viewing experience voucher for many citizens at the beginning of the opening ceremony. The KTV of the international food city not only allowed the public to sing free songs, but also gave water bottles and popcorn.

A visit to Longyan's downtown business circle revealed that many businesses launched the "experiential" promotion.

The industry believes that enhancing the shopping experience and letting customers enjoy the shopping process is the way out for the department store industry.

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< p > < strong > merchants push to experience consumption. < /strong > /p >

< p > visit large shopping malls in downtown area and find that many businesses offer experiential consumption including trial eating, trial wearing, trial and trial.

It involves cosmetics, mobile phones, food and so on.

In the 21st century, Miss Chen, the cosmetics guide of Tiancheng Plaza, said that experiential consumption has a deeper understanding and sense of the performance of the commodity, plus professional guidance, so that shopping can avoid blindness.

"Apart from the consumer experience of some businesses, only sales promotion, most businessmen still do promotions based on the sincere attitude of service consumers," said Zhang, a shopping guide in the food district.

There are different opinions about the experience of consumers. Ms. Wang, a beauty consultant, told me that some beauty items are not appreciated by advertisers. Only personal experience can make decisions on whether to consume or not.

In addition, using experience activities to display their services and attract consumers with quality, this kind of "experience" is also a self-examination of businessmen. After making overall plans for consumers' experience and feelings, they will constantly improve their services.

Then interviewed the restaurants, fitness industry and other businesses, they also expressed the same views.

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< p > citizen Cheng Shanshan said that experiential consumption has long been in the automotive industry.

In addition to selecting the appearance, the choice of car depends on driving performance and experience through trial driving.

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< p > < strong > marketing enters the service age < /strong > < /p >

Experiential consumption is not just a simple concept of trying a product. Consumers should be able to DIY shopping environment, participate in the sales process, create another completely different consumption atmosphere, not just listening to salesmen unilaterally inculcate information. P

Experiential consumption is not just shopping, but a new way of entertainment.

In addition, there is no fixed pattern for experiential consumption. It is hard to say which one is more standard.

Under the conditions of commodity similarity, homogenization and brand popularization, service has become the focus of market competition.

Of course, this kind of service is not a general smile, but refers to meeting consumer's experiential consumption demand.

Nowadays, with more commodities, consumers not only attach importance to the functional benefits brought by products and services, but also pay attention to the specific experience that accords with their psychological needs and tastes and preferences in the process of shopping or receiving services.

In the same product and service, experience becomes the key determinant of consumer shopping.

Although this service is not particularly obvious for the sale of shopping malls in recent years, the "price war" is just like drinking poison to quench thirst, enhancing shopping experience and letting customers enjoy the shopping process.

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< p > people in the industry remind consumers that buying goods should take into account the proportion of prices and follow-up services, and at the same time weigh the credibility of operators, the quality of goods and service standards, otherwise the follow-up services can not be guaranteed.

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