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Min Fu Wang And Other Fujian Shoes And Shoes Should Be Filled With Multiple Orders.

2013/9/5 19:50:00 95

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star endorsement and ordering agency have made the two great achievements of Min Pao "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "brand for more than ten years. However, under the background of clear inventory in the industry, the traditional ordering system appears to be out of date. Recently released listed companies reported that the industry is innovating the order pattern that has been used for more than ten years, from compressing orders to increasing the proportion of supplementary orders, from single product orders to combined orders, from order system to distribution system, all kinds of reforms in enterprises are being actively explored. 
 expert analysis, although the brand "wholesale to retail" has become the industry consensus, Quanzhou shoe and garment enterprises rely on many years of agency system can not be overturned overnight, the annual order will continue to be held as scheduled. 
 deal with inventory multiple supplement 
 in the China Daily, a number of enterprises indicated that the number of orders continued to decline. According to the analysis of the industry, part of the decline in orders is that the inventory of dealers is still not fully digested, and the desire to make orders has decreased. On the other hand, the brand operators have actively adjusted the quantity of orders and adopted the "semi spot, semi futures" supply mode, which also led to a decline in the number of orders announced in the newspaper. 
The P > 361 degree reported in the semi annual report that in view of the oversupply, controlling inventory is still an important task for the company. Distributors and companies have a prudent attitude towards the arrival and acceptance of orders; the LP also predicted the quantity of orders in the spring and summer of 2014 in the newspaper. It is believed that although there may be a good change, it will continue to decline; seven wolves are not optimistic in the forecast of the 2013 period of 2013, as their orders in 2013 receive a decrease in customer orders, so the performance of the first three quarters is expected to be lower compared with the same period of last year. 
 "we will reduce the total amount of orders and increase the proportion of supplementary documents." Hu Chengchu, executive director and vice president of Li Lang (China) Limited, said that while promoting new products, the company encouraged dealers to actively clean up non seasonal products. According to the China Daily's report, by absolute value, as of the end of June 2013, 30% of the inventory was digested in 2012, and the health level of over 80% sales was completed. 
 Hu Chengchu said that now the company pays more attention to making up the bill according to the actual sales situation of the product in the market. "For the best selling style, we only increase production and supplement to agents, which puts forward higher requirements for the company's supply chain." He said that the current enterprises should return to the product, and only products that are suitable for the needs of consumers are worthy of enterprises to supplement production, instead of doing research and development in advance one year ahead of time. 
 9 Mu Wang also said in the China Daily that in promoting the marketability of new products, the company began to promote the business mode of combining push and pull, and set aside a certain proportion of the outlets of the direct outlets, and ensure that the products are marketable through the new products and the best sellers' products. 
Similarly, Anta is changing from order system to "futures plus multiple replenishment" mode. Through more flexible and fast supply chain management, and with the needs of the front-end market, it makes quick replenishment and improves business efficiency. P 
 close to the market, shop manager selected goods 
 "now when we open orders, agents everywhere will come with their own shopkeeper, so that we can feel the needs of consumers and the changes from the market." An industry source said, because the front-line salesperson is closer to consumers, in the process of serving consumers, they have a better understanding of what products consumers like. Due to geographical differences, the styles of shops are different, so the shopkeeper is most close to the market. 
 sporting goods industry takes the lead in single store ordering. Since 2012, Anta has changed the order pattern of enterprises into single store orders. The original orders are wholesalers and franchisees. Now, 8000 stores in the country are placing separate orders, and in the 2013 winter new product order meeting, the single shop order has also become an important part of its spanformation. "Single shop order" refers to the purchase order of the shop as a unit. After considering the sales data, the space display capacity, the business district characteristics, the industry development status and other factors, the purchase volume is obtained, and this is the basis for ordering. In this mode, the style is directly selected by franchisees and even store managers who are more familiar with the market. The order quantity is based on terminal data. Relevant responsible person said. 
 in the Qipai 2014 spring and summer new product order meeting, the single store ordering mode is also adopted by seven cards, and before the ordering meeting, a thorough physical examination of the operation of the more than 3000 stores is conducted. In the men's clothing industry, the exploration of single store order mode has also started. 
 more thorough than the single shop order reform is the "no order", that is, the implementation of the distribution system. "We are considering cancelling the order meeting this season and distributing the goods." Ruan Sen River, the marketing director of Quanzhou card Dudu children's products Co., Ltd., said that carrying out distribution to all shops is conducive to the overall control of the company's headquarters. However, he said that the implementation of the distribution system, the inventory generated to test the company's sales channels, must rely on their own direct channel system to digest, so the company's channel management is also a major test. 
 it is learnt that Jinyuan women's clothing, which had been allocated as early as possible, has been implementing "on-demand production, on-demand supply and on-demand sales" mode for many years. 
 combined order matching > /strong > 
 the industry has already had such a consensus: the last two years will be the turning point of the whole a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry slowdown and industry shuffling. In the face of such an objective environment, Hong Huihuang, President of the company, has also made innovations in the ordering mode. Among them, the innovation of order mode has been fully reflected in this order meeting. 
 unlike in the past, this order will be made from the single product order to the combined order, and from the PAD order to the IPAD order. "These two reforms will help scientific ordering and strengthen the ordering mode of serialization and combination concept. A reasonable order can raise sales by at least 20% and inventory by 10%. " Hong Huihuang said, "product mix promotion will help improve matching rate, joint rate and improve sales performance." 
 in order to support the specific landing of retail, the rich bird men's clothing has introduced a series of reform strategies. "Nowadays, the whole industry is changing. It's not just a partial adjustment. Instead, the whole business model is changing. The wholesale mode of the past has been unable to adapt to the current stage of development." therefore, Fu Fu bird's men's clothing is put forward as a strategy oriented, market sales as the core, and renamed all the general agent companies as retail companies. Zhu Qunbo, director of the sales channel Department of rich bird's men's clothing department, said that only the fine management service provided by headquarters can create a strong terminal operation capability. Only by positioning the company as a professional service provider can we go to a new height and realize the nationwide retail management. 
 from focus on single product to combination, it has already become the trend of garment industry. "For a period of unsalable products, we will change the combination. For example, when displaying, a < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > with different bottoms, with different scenes of life. Xu Yifan, director of the retail support department of emperor's Menswear, said that nowadays, the clothing industry should become the dress consultant of the consumers and achieve different results through different combinations, so as to further promote the sales of the products. "In terminal stores, we have successfully combined sales of unsalable products by combining them." He said. 
 data analysis span regional allocation 
 9 Mu Wang said in the China Daily that during the reporting period, in order to enhance the profitability of franchisees, the company strengthened the data management of retail oriented franchisees and further improved the construction of the affiliate database. Secondly, the management of the franchise team was strengthened, and the incentive and assessment were equally emphasized, so as to further enhance the ability of the franchise team and its management and assistance to the franchisees. The headquarters also strengthened the omni-directional coverage of the IT system of the retail terminal, providing the powerful support for the retail data analysis and the retail management of the direct and franchising stores on this basis. 
Similarly, since the beginning of this year, P has invested a lot of money in developing ERP software, and has implemented networking with headquarters to speed up the construction of information system. "Information technology is a basis for retail management. According to the content of data analysis, we can analyze the sales situation of goods, provide effective data for business development, and develop products that are more in line with terminal needs." Zhu Qunbo said. 
 "with the development of information technology, the headquarters will be able to grasp the situation of each terminal store, which store has a larger inventory and can be spanferred to other stores that need this style." An industry source said that the company had received a telephone call from a provincial agent asking whether the product of a certain product number was still there. After spanferring the information, the company spanferred the goods from other places to the province's agent. "In this way, we can avoid the trouble caused by the re production of single plant and make it more efficient in time. For example, it is sometimes the direct spanfer of goods from neighboring provinces, instead of sending all the goods from Quanzhou." He said.