Well Known Department Stores Get Together And Luoyang Join Hands With The Urban Complex To Enrich The Format.

< p > referring to shopping and shopping, the first thing to jump out of our minds is three places: Wangfujing Xindu Hui Trading area, Wanda Plaza, Denis's department store Nanchang road regional business circle and central department store area business circle.

However, with the new commercial projects such as Quanshun shopping center, Wangfujing department store flagship store and Dadian group Luoyang store network "full bloom", Luoyang business will no longer be "regional tripartite confrontation", its pattern will be "multicore" development.

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< p > 1, famous department stores gather in Luoyang < /p >.

< p > earlier, Beijing Wangfujing department store signed a contract with the Da MGM property company. They will build second stores in Nanchang Road area business district as the flagship store, and the volume of the new store is nearly twice the size of the veteran general store, reaching 80 thousand square meters, including high-end fashion business, large super market, cinema, catering and other comprehensive formats. ""

If it goes well, the store will be open next year.

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< p > October, the New Mart mart Luoyang Jianye triumphal Plaza Shop will open. At the end of December, the main store of Daquan spring shopping center will also open. As early as last year, the big business group has signed a settlement agreement with Shenglong Plaza.

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In December of this year, the largest single comprehensive commercial body spring Shun shopping center will open in the new district. The commercial volume of the project has broken through 150 thousand square meters, and has many retail formats such as department stores, food and beverage, cultural leisure and entertainment, international fast fashion (new products fast, parity and fashion trends), and brand retailing. P

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< p > in addition, Denis will also enter the Nanchang Road, and build a new department store in the intersection of Zhongzhou Road, glass factory road and Tang Gong road. Da Zhang will set foot in the high-end department store in Luoyang and build Chang Shen international square opposite Wanda. The business area will exceed 30 thousand square meters, and the Jianye shopping mall on Nanchang road is also being built.

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< p > 2, combined with the urban complex, making the format more abundant < /p >

The difference between P and former department store expansion is that the commercial projects that will be opened in Luoyang this year and next will be combined with the urban complex.

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"P", "the Luoyang department store" said that today the department store industry is strongly affected by the electricity supplier. In order to deal with competition, we can only lift the brand, improve the service and improve the shopping environment, and the comprehensive physical fitness of the city provides better supporting facilities for the Department Store industry.

There are fewer than 300 parking spaces in Zhongzhou Middle Road store in Wangfujing, Luoyang. The new shop that marries with the complex can provide 1200 parking spaces for consumers, and the parking space of Chuen Shun shopping center is as high as 2400.

In addition, other business projects in department stores and cities can interact with each other to enhance popularity.

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< p > there are also people in the industry who believe that department stores have taken the high-end route, because the development trend of department stores will be intensive, and the scale of logistics is becoming more and more important. As a department store enterprise, we must complete the pformation of fashion and internationalization so as to stabilize the market trend.

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< p > 3, and the business pattern tends to "multicore" < /p >

Before P > 2005, old city cross street, West Industrial central department store, Jianxi Shanghai market, Jianxi Guangzhou market, these four regional business circles constituted the basic pattern of Luoyang's urban commerce. With the rise of Wangfujing department store in Luoyang krei square and the rise of Xindu Hui shopping mall, its common business circle was established as the commercial core of our city because of its complete commercial facilities.

In addition, Nanchang road Denis department store and Wanda Plaza Nanchang Road business circle, set up department stores, supermarkets, food and entertainment in one, business radiation is also strong, so that the "traditional four major business circles" due to the function and format of single, facilities aging and missing, has gradually declined.

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< p > however, the industry said that with the successive application of new commercial projects such as Quanshun shopping center and Wangfujing department store flagship store, and the "full bloom" of Dadian group Luoyang store network, Luoyang's business structure tends to "multi core".

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< p > in the next two years, Luoyang will form a business circle consisting of central department store, Daxing group, New Mart, Luoyang Jianye triumphal Plaza store. There are business circles composed of Wangfujing, Xindu Hui and Shenglong Plaza. There are Nanchang Road business circles built by Wangfujing, Denis, Wan Da, Jianye No.1 shopping plaza and big Zhang Changshen International Plaza, and after the opening of Chuen Shun shopping center, there will be no gaps in the new district.

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< p > "business circle tends to be diversified and multicore" will make Luoyang's business structure more reasonable.

Xi Shengyang, principal investigator of the Luoyang economic and Social Research Center, said that each business circle has a fixed radius of radiation, breaking the monopoly of a core business circle and coexisting with multiple central business circles, which not only facilitates the convenience of people to shop nearby, but also makes customers diverge and improve crowded shopping environment.

In addition, many businesses coexist. Under the pressure of competition, businesses will work hard to improve their service levels and make prices more pparent and reasonable.

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At present, the political center of Luoyang has shifted to the new area south of the Luohe River, and the economic and cultural center is also shifting. In the future, Luoyang's commercial focus will also shift southward across the Luohe River.

Xi Shengyang believes that although many businesses choose to get together in the Nanchang Road business circle that connects Luobei city and LocAn, this does not change the trend of commercial focus moving south.

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< p > in the blueprint for the planning of commercial outlets in downtown Luoyang (2011 - 2020), we will see that the future new district will take the Exhibition Road as the axis, the west to Tongji street, the east to Guan Sheng Road, the north to Zhenghe Road, the south to the Peony Road, and the development mode of the integration of modern wholesale business and retail business based on the Guan Lin commercial city, the comprehensive wholesale market of Guan Lin, the Luoyang Baolong city square, the spring Shun wealth shopping center, the Zhengda International Plaza (in construction), the Mo Du Li Hao Hotel, the Red Star Mei Kai long square, the Denis department store government and the road store.

At the same time, this will also promote the development of business in the areas such as irbin and Luoyang LongMen Railway Station.

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< p > 4, the general trend of capital pfer is in line with Luoyang's unique advantages. < /p >

< p > Why do these business groups expand in Luoyang in a short time? Can Luoyang's spending power keep pace with their expansion? < /p >

< p > "from the change of Luoyang department store industry, we can see that the flow of large domestic capital is quietly shifting from the first tier and second tier cities to the three tier cities."

Xi Shengyang said that in the first tier cities such as Beijing and Shanghai, the department store industry has already become saturated and competitive, and the profit has been equalized. The three tier cities and District Department stores are at a relatively low stage of development. The market has great room for development, which provides an opportunity for the expansion of large business groups.

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< p > besides the influence of capital pfer, Luoyang's own boundless charm is also the reason why merchants are tempted to face such a big cake.

"Wangfujing chose to open second stores in Luoyang because it is optimistic about Luoyang's market prospects."

Du Baoxiang, executive vice president of Beijing Wangfujing department store group, said that the Central Plains region has been the focus of Wangfujing's national development strategy, and Luoyang, as an economic sub center of Henan, has been developing for a long time.

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< p > Xi Shengyang believes that the reason why Luoyang attracts business groups is its own four advantages: first, Luoyang, as the first batch of historical and cultural cities and famous ancient capitals published by the State Council, has a high reputation both inside and outside the sea, which is incomparable and unreplicable in other Central Plains Cities.

The two is a convenient pportation network composed of high-speed rail, high-speed railway and aviation, which can provide guarantee for logistics distribution in department stores.

Three, the construction of new towns and large new districts has widened the urban framework, which has provided enough space for the department store industry.

Four, Luoyang is a heavy industrial city. High tech research institutes are gathered together and are famous tourist cities. Their consumption potential is huge.

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< p > 5, to achieve a win-win situation, we need differentiated management < /p >.

< p > at present, from a nationwide perspective, due to the impact of online stores, commercial entities are generally shrinking, and profits are declining.

Under such a climate, many commercial predators have been distributing Luoyang, and new business circles have been formed. Competition between business circles and business circles is bound to become more intense. How can we achieve a win-win situation in this situation? < /p >

< p > "businesses need to carry out dislocation management in combination with their own characteristics, serve diversity and serve humanity, so that they can have sufficient room for development."

He Zhonghua, director of Chuen Shun shopping center, said that multi-functional integration is the development trend of the future business circle.

Luoyang New District has convenient pportation and beautiful environment, but at present, there is a slight lack of popularity.

To realize rapid development of new business district, we must take the characteristic line of operation, gather popularity, flourish the business circle and achieve a win-win situation.

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< p > Xi Shengyang said that more than 80% of the department stores which are being operated and newly built are concentrated in the urban area of Luo Bei, and the density is very large. Merchants need to play their own advantages and characteristics according to market positioning. The development of department stores in the urban complex depends to a certain extent on the layout of the surrounding supporting projects. In the process of operation, it is necessary to accurately locate the actual situation of the whole city complex.

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< p > in the face of the high-profile entry of new shopping malls, many old department stores are also actively taking action: some accelerate the layout of outlets in Luoyang, and hope to expand the scale of operation to promote the resultant force and increase market share. Some of them are upgrading, optimizing the brand structure and improving the service level to attract customers.

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< p > a new round of commercial predators game in Luoyang will bring more surprises to the people while promoting the pformation and upgrading of Luoyang's business.

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