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The $2 Billion Outdoor Market Has Become An Investor'S Starting Point.
< p > with the improvement of living and consumption level, all kinds of bags have become indispensable necessities for people. While constantly improving the appearance and material quality of luggage and bags, practicality and functionality become the new competitive elements. < /p >
< p > especially when outdoor sports are popular all over the world, functional backpack is the first choice for outdoor sports, and it striving for excellent quality and high performance. As an outdoor equipment, backpacks are very different from the sports backpacks used in people's daily life in terms of specific functions, manufacturing processes and materials. With the continuous development of the design concept and technology level, the bulky canvas military backpack has long been replaced by multi-color, multi fabrics special purpose products. < /p >
< p > in recent years, outdoor sports have arisen and people have more and more enthusiasm. Mountaineering, rock climbing and hiking traversing are becoming more and more popular. As outdoor sports are a professional sport, apart from the requirements of participants' physical fitness, outdoor sports equipment can also adapt to bad weather and complex geographical environment, making it the first "protective barrier" for outdoor sports, and then expedites the outdoor products market. < /p >
< p > outdoor products industry is a sunrise industry developed with people's close to nature and leisure life style. The consumption ability of urban and rural residents is gradually improving, the process of urbanization and consumption upgrading. Outdoor active healthy lifestyle shows a trend of accelerated growth in China, in the golden period of development. The vigorous development of outdoor sports has led to the prosperity of consumer demand for outdoor products. It is predicted that the national outdoor goods market will continue to maintain a good momentum of rapid growth during the "12th Five-Year" period. < /p >
< p > according to statistics, the annual sales volume of our outdoor products manufacturers and clubs, outdoor sporting goods and equipment has reached 800 million yuan, and the number of domestic outdoor sports has exceeded 100 million. It can be seen that the potential of China's outdoor products market is very impressive, which is bound to drive the new outdoor sporting goods production and sales market. < /p >
At present, there are more than 200 outdoor brands in China, more than 1000 outdoor stores, and outdoor products sales are growing at an annual rate of 40% P. In outdoor activities, most of them are made of special a target= "_blank" href= "http://www.91se91.com/" > textile > /a > fabric, such as leisure a target= "_blank" href= "http://www.91se91.com/" > clothing "less than", waterproof and breathable special clothing, "less", "hat", "hat", "hat", "hat", "socks", "socks", "tent", "sleeping bag", "Sports", "shoes", "shoes" and "shoes". Although China's outdoor industry has just started, it is growing at a rate of 50% per year, so it is estimated that the national outdoor sports market should be around 2 billion yuan. < /p >
< p > with the rapid growth of market demand and the individualization of consumer demand, the domestic outdoor sports market is obviously insufficient for effective supply. This gives our outdoor market a good investment opportunity. < /p >
< p > according to the survey, the most famous outdoor sports brands in the country include: American TheNorthFace, the company's product positioning has been spanferred from high-end exploration equipment to public outdoor products, outdoor clothing and professional Backpackers are fine workmanship, many of the details are also designed to be durable and durable. German Salewa has a long history, and in 1978 expanded the production of outdoor functional clothing, including the cooperation with Gore company in designing GORETEX functional clothing; ALGLE in France, entered the Chinese market in 1997, the image of this international brand is practical and noble, natural and fashionable; Swiss OZARK has fully taken into account the characteristics of Chinese consumers in the design since entering the Chinese market, and has many excellent products in localization. < /p >
Compared with P, local products are still at a disadvantage in terms of technology, brand and quality. Although China's outdoor sporting goods business is actively exploring in this area, it is still in its infancy and has not formed a certain climate and strength. China's brand is not different from foreign countries in material selection, but the advantage of our country is production, and it is mainly imitation, and independent research and development is still relatively weak. Foreign brands are better in terms of technology and so on. The gap between domestic brands and foreign brands is mainly in design, research and development, as well as brand promotion. < /p >
< p > at present, the biggest problem of most domestic outdoor sports brands is the instability of quality. Because most enterprises are OEM, the strength of enterprises is limited, so it is difficult to control the production process. For outdoor products with relatively high technology content, if the quality is unstable, it is difficult to base themselves on the market. In addition, because the domestic outdoor sports brand's investment in brand promotion is limited, it is often difficult to open up popularity, thus affecting the expansion of market share. < /p >
Under such unprecedented market opportunities, the sunrise industry of the outdoor industry will surely become a promising place for investors with vision and strength. < p > < /p >
< p > especially when outdoor sports are popular all over the world, functional backpack is the first choice for outdoor sports, and it striving for excellent quality and high performance. As an outdoor equipment, backpacks are very different from the sports backpacks used in people's daily life in terms of specific functions, manufacturing processes and materials. With the continuous development of the design concept and technology level, the bulky canvas military backpack has long been replaced by multi-color, multi fabrics special purpose products. < /p >
< p > in recent years, outdoor sports have arisen and people have more and more enthusiasm. Mountaineering, rock climbing and hiking traversing are becoming more and more popular. As outdoor sports are a professional sport, apart from the requirements of participants' physical fitness, outdoor sports equipment can also adapt to bad weather and complex geographical environment, making it the first "protective barrier" for outdoor sports, and then expedites the outdoor products market. < /p >
< p > outdoor products industry is a sunrise industry developed with people's close to nature and leisure life style. The consumption ability of urban and rural residents is gradually improving, the process of urbanization and consumption upgrading. Outdoor active healthy lifestyle shows a trend of accelerated growth in China, in the golden period of development. The vigorous development of outdoor sports has led to the prosperity of consumer demand for outdoor products. It is predicted that the national outdoor goods market will continue to maintain a good momentum of rapid growth during the "12th Five-Year" period. < /p >
< p > according to statistics, the annual sales volume of our outdoor products manufacturers and clubs, outdoor sporting goods and equipment has reached 800 million yuan, and the number of domestic outdoor sports has exceeded 100 million. It can be seen that the potential of China's outdoor products market is very impressive, which is bound to drive the new outdoor sporting goods production and sales market. < /p >
At present, there are more than 200 outdoor brands in China, more than 1000 outdoor stores, and outdoor products sales are growing at an annual rate of 40% P. In outdoor activities, most of them are made of special a target= "_blank" href= "http://www.91se91.com/" > textile > /a > fabric, such as leisure a target= "_blank" href= "http://www.91se91.com/" > clothing "less than", waterproof and breathable special clothing, "less", "hat", "hat", "hat", "hat", "socks", "socks", "tent", "sleeping bag", "Sports", "shoes", "shoes" and "shoes". Although China's outdoor industry has just started, it is growing at a rate of 50% per year, so it is estimated that the national outdoor sports market should be around 2 billion yuan. < /p >
< p > with the rapid growth of market demand and the individualization of consumer demand, the domestic outdoor sports market is obviously insufficient for effective supply. This gives our outdoor market a good investment opportunity. < /p >
< p > according to the survey, the most famous outdoor sports brands in the country include: American TheNorthFace, the company's product positioning has been spanferred from high-end exploration equipment to public outdoor products, outdoor clothing and professional Backpackers are fine workmanship, many of the details are also designed to be durable and durable. German Salewa has a long history, and in 1978 expanded the production of outdoor functional clothing, including the cooperation with Gore company in designing GORETEX functional clothing; ALGLE in France, entered the Chinese market in 1997, the image of this international brand is practical and noble, natural and fashionable; Swiss OZARK has fully taken into account the characteristics of Chinese consumers in the design since entering the Chinese market, and has many excellent products in localization. < /p >
Compared with P, local products are still at a disadvantage in terms of technology, brand and quality. Although China's outdoor sporting goods business is actively exploring in this area, it is still in its infancy and has not formed a certain climate and strength. China's brand is not different from foreign countries in material selection, but the advantage of our country is production, and it is mainly imitation, and independent research and development is still relatively weak. Foreign brands are better in terms of technology and so on. The gap between domestic brands and foreign brands is mainly in design, research and development, as well as brand promotion. < /p >
< p > at present, the biggest problem of most domestic outdoor sports brands is the instability of quality. Because most enterprises are OEM, the strength of enterprises is limited, so it is difficult to control the production process. For outdoor products with relatively high technology content, if the quality is unstable, it is difficult to base themselves on the market. In addition, because the domestic outdoor sports brand's investment in brand promotion is limited, it is often difficult to open up popularity, thus affecting the expansion of market share. < /p >
Under such unprecedented market opportunities, the sunrise industry of the outdoor industry will surely become a promising place for investors with vision and strength. < p > < /p >
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