Tense Sino Japanese Relations Frustrated Japanese Clothing Sales In China

Under the background of the rising bilateral trade volume between China and Japan, bilateral trade between China and Japan has plummeted. In the case of the Andouble administration's "resuming war" mentality becoming more and more obvious and Sino Japanese relations warming up, it is almost impossible for Japanese commodities to recover land lost in the Chinese market.

In August 29th, the Japanese Kara Na company, which sells women's underwear, announced that its sales in Shanghai's subsidiaries continued to be sluggish. Despite its efforts, the net profit was still in a state of loss. In this scenario, the company decided to withdraw from the underwear sales market in China.

The "Japanese" women's products that once swept the land of China have quietly come to an end. There is a set of figures to witness the declining trend of Japanese commodity market in China. On the mainland's largest shopping website, people compare their purchases of "Japanese" and "Korean" goods. The results showed that in terms of purchasing women's clothing, there were 120 thousand in Korea, 11 thousand in Japan, 3 thousand in Korea, 79 in Japan, 528 in cosmetics, and 9 in Japan. If Japan sees this group of contrasting figures up and down, it is bound to arouse deep reflection.

Once upon a time, "Japanese" cosmetics were sought after in the Chinese market. The product can be quickly sold as a best seller if it is "licensed or supervised" by the Japanese company. Mainland Chinese female consumers are "decisive" in dealing with Asian brands.

There are many reasons behind the "Japanese" female goods in the western market. But it can be summed up as three points.

First, China's opening up to the outside world will broaden the horizons of the Chinese people and make the consumption concept more international. With the development of the economy and the improvement of income, Chinese women have more confidence in the concept of consumption and are more daring to try new products. Under such circumstances, the dominant position of Japanese commodities in Chinese women has gradually weakened.

Second, under the background of increasingly fierce competition in the Chinese market, the selling concept of Japanese commodities in China has begun to lag behind, and marketing means are too single. Because of Japan's domestic economic downturn, Japanese companies put their products in the Chinese market only to hope to bring profits to themselves. However, they neglect the market positioning, marketing methods and renewal cycle of products. As a result, Japanese goods are no longer popular in China.

Third, we must say that the Japanese government's nationalization of the Diaoyu Islands and the serious destruction of Sino Japanese relations have had a profound impact on the frustrations of Japanese commodities in China. According to incomplete statistics, after the tension between China and Japan, the share of Japanese cosmetics and fashion in the Chinese market has lost nearly half. In the Chinese market, European and Korean enterprises are preparing to kill Japanese enterprises.