Voluntary Traders Enter The New Mall Brand Shoes Price Unprecedented "Diving"

In a short period of time, many brand shoe operators in Yiwu garden market will move into the three phase of the international trade city.

Before entering this fortune castle, cleaning up part of stock has become a top priority for these operators.

The price of brand shoes is unprecedented "diving" in the brand shoes area of Yiwu park market. Discount advertisements can be seen everywhere, and the discount rate shown on advertisements is also very tempting.

Among them, "market relocation, low price inventory" and other ads are singing the leading role.

According to industry sources, unlike the previous years, such a large scale and large discount sale is rare this year.

The staff in Yiwu Office of China bemna Shoes Co., Ltd. told reporters that the average price of each pair of shoes sold at the price of 285 yuan per store was currently being sold at the price of 120~150 yuan.

Many sales outlets also said that some of the old shoes here were even sold at a loss.

What is the reason why many stores are selling crazy?

According to the analysis of the staff of "Bai Na shoe industry", the stock is in fact every year, so the business operators can slowly digest it. But in another two months or so, many shops will move into the "three phase" and the "three phase" store. The store size is much smaller than that of the current store, so it is impossible to put too many shoes.

Moreover, once the market is relocated to facilitate delivery, the distributors will also rent new warehouses near the international trade city.

If there is too much inventory, the relocation fee and additional warehouse rental will be a great expense.

As a result, they had to offer a substantial discount in order to deal with some old shoe samples as soon as possible.

Miss Yu, a Yiwu sporting goods company, added that many manufacturers lack liquidity this year, and that clearing up and returning funds has become a top priority for these companies.

According to her statement, the distributor of del Yiwu branch in the garden market was confirmed.

On the glass door of the shop, there is an advertisement like this: the company has 50 percent off clear inventory due to the financial crisis.

The relevant person in charge of the store said frankly that although such an advertisement had sales promotion considerations, it also had practical difficulties.

The discount is too old for customers to buy, but many consumers do not buy such a large discount.

A staff member of a distribution shop called spider leather shoes told reporters that although the discount rate of their shop was large, it had little effect.

The staff of "Bai Na shoe industry" also said that the big discount did not achieve the expected effect. At present, the 5 warehouses with a total area of 100 square meters are still full.

Many distributors also have similar claims.

Miss Yu analyzed that today's brand shoes market, Nike, Adidas, Lining and other international brands occupy most of the market, and the two or three line brands are numerous and the competition has become more intense.

In fact, in recent years, there are not many brands of shoe distributors that have been squeezed out of the Yiwu market because they can not stand the test of competition.

Moreover, at present, the sales of footwear products are in the off-season. Customers who buy and sell wholesale here are few. So many businesses are competing for discount sales. Instead, they make the brand shoe market "more than enough."

According to a salesperson, during her sales promotion, she obviously felt that the customers did not trust the discount behavior of the merchants, and the discount products were all the old ones. Some consumers would rather go to the underground shopping mall to search for new models.

On the other hand, businessmen who are busy cleaning up inventories are consumers who do not like to buy.

Many businessmen feel helpless.

They can only expect to get better after entering the "three phase".

They said that entering the "three phase" is in the peak season of the industry. The international trade city has a large volume of traffic and a high turnover rate. So long as it is well managed, it will not be difficult for the inventory to be partially digested.

However, some experts believe that entering the "three phase" can not change the competitive environment of brand shoes.

Businessmen who are eager to reduce inventory should not blindly discount. Since it is difficult to occupy more market share by relying solely on the old-fashioned discount sale, it is better to consider the innovation of sales channels.