BELLE Enters The High-End Market Of Women's Clothing With LNUOI

Multi brand strategy is now an important strategy for business tycoons to compete for the market, while BELLE as a woman. shoes The giant of the industry is focusing on it. Clothes & Accessories Industry, it is reported that BELLE recently signed a takeover agreement with Lennox Italy, hoping to enhance its brand by LNUOI international brand of Lennox, providing BELLE with the opportunity to expand China's high-end market.

Recently, Belle International Holdings Ltd officially announced that it has signed a takeover agreement with Lennox Italy. BELLE's wholly-owned Affiliated Companies power will buy LNUOI from Lennox, Italy. international brand The vast majority of shares, and all the LNUOI trademarks in China, have acquired the ownership and operation rights of Italy Leno's clothing brand LNUOI in Hongkong, Macao and the mainland, as well as the relevant marketing network.

LNUOI Clothing brand We operate ten retail outlets in Hongkong and Macao, and sell LNUOI fashion labels, footwear products and accessories with Chinese trademarks.

BELLE said the acquisition of the LNUOI international brand was funded by the company's internal resources. BELLE group general manager Sheng Bai Jiao yesterday told CBN reporters that BELLE's acquisition of LNUOI is mainly aimed at achieving complementary advantages. LNUOI clothing mainly takes the high-end brand line, has obvious advantages in the international brand effect and fashion trend, while BELLE's main advantage is in supply chain management and terminal sales. BELLE's acquisition of LNUOI will enhance its competitiveness and accelerate its entry into China's high-end fashion apparel market.

"It is only an agreement now that the whole transaction process has not yet been completed, and more details will be disclosed at that time." Sheng Bai pepper said.

Lennox president of China region yesterday received a telephone interview with CBN reporter, saying that it was not convenient to respond to this. The market was optimistic about the acquisition, and BELLE's share price rose yesterday.

BELLE has increased its international footwear sales channels. Clothing brand Multi brand operation will further enhance BELLE's market share. Business giants are more inclined to adopt multi brand strategy when competing for the Chinese market.

BELLE explains that LNUOI is world-famous. clothing Brand positioning in the high-end market segments provides BELLE with the opportunity to expand China's high-end market. After the acquisition, BELLE will continue to focus on the core business mode of its brand management.

About LNUOI

LNUOI brand was founded in 1999 by LNUOI in Italy. LNUOI is a fashion brand near Lennox's near legendary rapid expansion. It seems to have caught people's attention unwittingly and has become a popular keyword in fashion circles.

Founded in 1999, the brand name of LNUOI comes from the gem necklace of "Titanic" Rose, "the heart of the sea". The brilliant gem of blue is jewel as a commitment to love. LNUOI (Lan Nuo) is from Europe's fashion charm. LNUOI hopes to bring European fashion into the Chinese market, create a fashionable and distinctive fashion brand for consumers, and provide rich and exquisite fashion products for Chinese middle-class fashion people at reasonable prices.