Professional Outdoor Sports Products Gradually Enter The Consumer'S Perspective.

< p > in recent years, professional outdoor sports products have gradually entered the consumer's perspective. Each a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > manufacturers have taken advantage of the situation to build their own outdoor sports brand.

Different from traditional clothing, the direction of brand building of manufacturers outdoor products is not the same.

With the development of the industry, the target customers have also been preliminarily broken down.

Reporters saw that the current outdoor brand, probably divided into three types.

The project Commissioner for tough men's exclusive military outdoor group, Xiao Dai, likes to pursue excitement from childhood, and this year's goal is rock climbing.

When he talked to reporters about the outdoors, he said it was all about college.

< /p >

< p > originally, Xiao Dai grew up in the army from an early age. He also had a special feeling for military products. In the last few years, a series of military dramas and novels became hot, such as Liang Jian and song of military songs. Some outdoor sports companies began to develop a series of products.

For example, China's Taiwan outdoor brand macquarius, mainland Pathfinder, Savior, the United States 511 and so on, are promoting their brands with a "Military" background.

Because the target customers are young people, the pricing strategy is higher than that of ordinary clothing and less than professional outdoor products.

< /p >

< p > reporter also observed an interesting phenomenon.

As we all know, outdoor sports are dangerous. In order to help the rescuers find themselves in time, all outdoor products will use bright colors, even fluorescent and reflective materials.

The above brands are opposite to what they have seen. The clothing color of these brands can be roughly divided into: khaki, army green, jungle camouflage, desert camouflage, Digital Camouflage and black...

That is to say, these clothes are not suitable for professional outdoor sports, and more uses are to satisfy young people's military complex from the side.

< /p >

< p > How about the quality of these brands? Reporters bought two backpacks of Mag Hoss and the rescuer respectively.

In the selection of fabric and accessories, two knapsack is generally pursued for strong and durable.

The knapsack knapsack used three years later without scratching, and the color of maghos' black backpack after washing several times is still new.

< /p >

< p > but the disadvantages of such products are also obvious. In order to cater to consumers, product styles often simply re engrave the military supplies of various countries, and are slightly inadequate in design skills.

Especially in details, for example, some small pockets are awkward, and can not be easily accessed. The inaccuracy of the car leads to the visual effect being greatly reduced, which greatly reduces the practicability.

I believe the fans will always support the brand of the military route.

< /p >

< p > function first, convenient life < /p >.

Lao Yang, who lives in Chengdu, is 60 years old. P.

He has been a soldier for most of his life. For him, the outdoor brand with military products is not attractive at all. After all, when people are young, they can use real military products.

So in his life, he preferred the outdoor brand such as Kele stone, Lois fice and Decathlon.

Rainy and fast drying clothing is widely welcomed by the public in rainy days in Chengdu.

< /p >

< p > in recent years, Lining and other sports brands have entered the outdoor market, and their efforts are also functional outdoor casual wear.

These brands have been subdivided in price, ranging from mass to high-end consumption, and not only for outdoor clothing production, but also for professional outdoor products such as tents, sleeping bags, camp lights and so on.

< /p >

< p > reporters bought Kay Lok outdoor gloves and Decathlon jogging < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > and Lois fice's suit clothes, found that this kind of outdoor brand is very suitable for wearing in the city.

Outdoor gloves are lighter and more warm than ordinary gloves; walking shoes are also very labor-saving in urban areas; and fast drying T-shirts can be done indoors for two hours after washing, and continue to wear. When rain falls, there is a rain proof clothing that does not need to carry umbrellas, and everything makes life easier.

The experience of using such brands is good, but there are also shortcomings. Although they are outdoor products, they are only limited to sports activities such as mountaineering, riding, urban rash and so on. They are not enough for quality outdoor sports in terms of quality.

Rather than being called outdoor clothing, Xiao Dai thinks it is better to consider them as a variety of sportswear.

< /p >

< p > from these outdoor brand product series, users have plenty of choice.

Reporters in Beijing Dongdan shopping malls, outdoor brand stores and online shops, such clothing often highlights a function of clothing, such as waterproof, breathable, anti static, moisture absorption, fast drying and UV protection.

< /p >

< p > however, users should carefully observe the product identification when selecting outdoor products.

Before the Baoji Institute of fine inspection conducted a spot check on the functional anti ultraviolet clothing on the market, the result was that all the products claimed to prevent ultraviolet radiation did not have the ability to prevent ultraviolet radiation, and some manufacturers would have blurred the concept, misleading consumers to think they had anti ultraviolet power.

Of course, the media also exposed high price waterproof waterproof clothing is not waterproof and so on.

Due to the rapid development of outdoor clothing in China, some manufacturers are still producing clothes according to the standard of common clothing after they are put into production, but the clothes are more colorful, but the functions they are marked are only in advertisements.

< /p >

< p > top-quality brand > /p >

< p > compared with the first two, there is also a class of outdoor clothing which is much more professional and the number of brands is much less.

Such as ARC TERYX, MARMOT, MOUNTAIN HARD WARE, PATAGONIA and other 4 brands.

These outdoor garments are produced in response to the harsh environment. They are expensive and of high quality. They represent the highest level of industry in terms of fabric, coating, design or < a target= "_blank" href= "http://www.91se91.com/" > textile < /a >.

Of course, prices are also the highest in the industry.

< /p >

< p > originally, these enterprises have invested a lot of cost in product R & D and quality control, and at the same time, they are not broad in product line, such as primitive birds, which only produce clothing and backpacks.

Several other brands also have their own specialties, and few companies have been doing sunshade from camp sites.

Moreover, these brands often go into the industry earlier. They usually have more than 20 years of experience in outdoor product development.

In the outdoor sports enthusiasts have accumulated a lot of word of mouth, has become a synonym for top outdoor products.

< /p >

< p > when ordinary enterprises consider how to meet the industry standard, these enterprises are creating industry standards or even pricing power. There is no need to say much about their evaluation. If you really climb a mountain or do other outdoor sports that are dangerous, you can not buy better clothing, backpacks, tents, sleeping bags than they do.

Unfortunately, there is no "domestic product" in this category of products.

This area is the most profitable part of outdoor clothing.

< /p >

< p > a garment factory director told reporters that the main reason for this is that the domestic outdoor sports brand started too late.

In recent years, the market has been booming, and enterprises have been following suit production. The real outdoor function is not valued in product development, because most consumers are only used in cities.

Therefore, compared with foreign top brands, domestic products are somewhat backward.

< /p >

What's more, some manufacturers directly copy others' versions, sometimes manufacturers themselves can not understand the intentions of some designs, and how can they do outdoor clothing? < /p > p

< p > in fact, the top outdoor sports brand is also producing leisure clothing backpacks, and the pursuit of quality has not been reduced because of "leisure".

Reporters in the past few years in a shopping mall in Chengdu "ancestors" counters see that the brand also has a large number of notebook backpacks, the price range from 1500 to 3000.

These backpacks felt very light in their hands and brought enough protection to their notebooks, comfortably on the back and shoulders, and simple and generous in shape. Two years later, many young people working in Beijing began to use this style backpack.

< /p >

< p > as a new brand, it is important to find the right entry point and find the target customer group. But for outdoor clothing, its functionality is the most important. Only by establishing a good reputation among users and enhancing brand value can enterprises develop longer.

High end brand generates high profit margin, which makes the R & D fund of enterprises abundant. The new high-tech functional clothing extends the brand vitality and improves brand loyalty, so that the brand can continue to take the high-end line.

< /p >

< p > hope that in the near future, a domestic brand will take the lead in the international outdoor apparel brand.

< /p >